Weekly shopper looking for organic labels
You want to add an organic mix to your shopping list without mistaking natural-looking packaging for an organic label. Check the pack for the EU organic logo, control code and country-of-origin information.
When choosing an organic pancake mix for your weekly shop, start by checking the labels on the pack, then compare the type of grain and the ingredients you’ll need to add yourself. A wheat mix is a good choice if you’re after a simple base. Compare multigrain, spelt and buckwheat mixes by checking their exact ingredients and allergen information, rather than assuming they offer a particular nutritional benefit.
You want to add an organic mix to your shopping list without mistaking natural-looking packaging for an organic label. Check the pack for the EU organic logo, control code and country-of-origin information.
You want to know how much mix you’re buying and whether you’ll also need milk, eggs or cooking fat. Check the pack size and preparation instructions for your chosen variety before finishing your weekly shop.
You might be looking for a mix with spelt, several grains or mainly buckwheat. Read the full ingredients list and allergen information: a grain in the product name doesn’t tell you what else is in the mix.
Start with the organic labels on the pack. Then compare the type of grain, pack size and what you’ll need to make the batter.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Organic label | Check for the EU organic logo, control code and country-of-origin information. Skal Biocontrole and the European Commission explain this labelling for pre-packed foods produced in the EU and sold as organic. | I want to check what the organic label is based on, rather than relying on the look of the packaging. Around 37% of consumers would put this check first. |
| Pack size and yield | Check how much mix is in each pack, and treat any stated pancake yield as applying to that specific variety only. According to the product information on PLUS, one 400 g pack of Koopmans Bio Multigrain makes 12–14 pancakes. | If I’m planning pancakes for my household, I want to know whether one pack will be enough for the meal. For around 27% of consumers, yield would be the main question. |
| Grains and allergens | Read the ingredients and allergen information on the exact pack, including any warnings about traces. Don’t rely on the words multigrain or buckwheat alone. | If I prefer a particular grain, I want to see what other ingredients are listed on the label too. Around 27% of consumers would make this their main consideration. |
| What you need for the batter | Check the preparation instructions on the pack: depending on the variety, the mixes listed may require milk, eggs, cooking fat or salt. | I want to be able to make the batter with what I’m buying for the week, without forgetting an essential ingredient. For around 9% of consumers, this would be the first thing to check. |
Packaging that looks natural doesn’t, by itself, tell you whether a mix is labelled organic. And organic labelling doesn’t automatically mean the ingredients are suitable for your household.
Check the organic labelling, then read the ingredients and allergen information separately.
A multigrain mix may contain several gluten-containing grains. Even if buckwheat is the main ingredient, you should still check the full allergen information.
Read the label on the exact variety, including any warnings about traces. If you need a gluten-free product, check that the pack explicitly says so.
The mixes listed have different preparation instructions. For example, the product information on PLUS says that Koopmans Bio Multigrain requires milk, eggs and butter or oil.
Check the instructions on your chosen pack and add any extras you need to the same shopping list.
The pack you receive or find in store is the one to check for the ingredients and allergen information you’ll need when using the product.
Check the current product listing before buying, and read the label on the pack itself once more.
Jumbo lists a 400 g organic pancake mix made with wheat flour.
Albert Heijn’s organic multigrain mix combines spelt, rye and wheat.
According to the product information, Koopmans Bio Multigrain, in a 400 g pack, contains wheat and oats, among other ingredients.
Smaakt’s organic buckwheat pancake mix is for anyone looking for buckwheat as the main ingredient.
Leev’s organic spelt pancake mix is a 500 g pack with spelt as the main ingredient.
Check the pack for the EU organic logo, control code and country-of-origin information. Skal Biocontrole and the European Commission state that the EU organic logo is compulsory for pre-packed foods produced in the EU and sold as organic.
No. The words organic and buckwheat don’t, by themselves, mean that a product is labelled gluten-free. Check the current packaging of your chosen mix and look for an explicit gluten-free label if you need one. Smaakt’s product information also warns that it may contain traces of peanuts, soya, nuts and sesame.
It varies by product. The stated preparation method for Jumbo Organic requires milk and eggs; for Koopmans Bio Multigrain, it calls for 900 ml milk, 4 eggs and butter or oil. Check the instructions on your chosen pack before finishing your shop.
Don’t taste Koopmans Bio Multigrain batter raw. According to the product information shown on Jumbo, the batter isn’t intended to be eaten raw and must be heated thoroughly. For another mix, follow the instructions on its packaging.