What should you look for?
For a Christmas market breakfast, the packaging will help you choose a mix that suits your ingredient preferences. If you’re selling pancakes on site, you’ll also need to organise preparation and customer information.
| What to look for | What to check when buying | Who it matters to |
| Organic labelling |
Check the exact pack for the EU organic logo, the code of the control body and the indication of origin. |
If I want to offer pancakes as organic, I need to be able to check the labelling on the mix I’ve chosen. Around 33% of consumers prioritise this check. |
| Allergens when selling |
Check the allergens and ‘may contain’ warnings on the pack; include any added ingredients and toppings in the information you give customers. |
When selling unpackaged food, I want to be able to clearly explain which allergens are in the recipe before the first order. This is the main concern for around 25% of consumers. |
| Preparation on site |
Compare the ingredients to be added for each recipe and work out what workspace and refrigeration you’ll need. |
When things get busy, I want to know whether I can prepare and store the batter with the space and facilities available to me. Around 25% of consumers prioritise this practicality. |
| Type of flour |
Check which grains or types of flour the mix contains and compare the full ingredient lists. |
For my breakfast, I want to choose a wheat, multigrain, spelt or buckwheat profile. Around 17% of consumers give this preference top priority. |
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Frequently asked questions
How can I identify a certified organic pancake mix?
For a prepacked mix, check for the EU organic logo, the control body code and the indication of origin. According to the European Commission, the EU organic logo may only appear on certified products made up of at least 95% organic ingredients.
Can I sell pancakes as organic at a Christmas market if the mix is organic?
The mix’s organic certification alone isn’t enough to determine the rules for your market stall. Skal Biocontrole says a stall selling organic products will generally need certification, although exceptions may apply; check which rules cover your type of sales.
What allergen information should I provide for freshly cooked pancakes?
According to the Netherlands Food and Consumer Product Safety Authority, customers must be able to get information about any allergens in unpackaged pancakes before buying. Base this information on the full recipe, including the mix, milk, eggs and toppings, and make sure customers know how to ask for it.
What do I need to arrange if I’m preparing pancakes at a Christmas market?
According to the Netherlands Food and Consumer Product Safety Authority, anyone selling food and drink at a market must prepare, sell and store it safely and hygienically. Make sure your workspace, handwashing facilities and any refrigeration are suited to your ingredients and the way you sell.
Is a buckwheat pancake mix automatically gluten-free?
No. Don’t assume a mix is gluten-free just because it’s called buckwheat. Check the dietary and allergen information on the exact pack; for example, PLUS lists possible traces of peanuts, soya, nuts and sesame for the Smaakt buckwheat mix.