Who is this choice relevant to?

Shoppers who prioritise organic

You’re looking for an organic mix for Sunday breakfast, without a particular type of grain or dietary requirement being your main selection criterion. Check the organic label, then compare the ingredients and preparation method.

Shoppers with a grain preference

You want to choose between a wheat mix, a multigrain mix and one with buckwheat as its main ingredient. The ingredients list will help you tell them apart.

Shoppers who need to avoid gluten or allergens

You can’t rely on the word ‘organic’ or the type of grain in the product name. If needed, look for an explicit gluten-free label and check the current ingredients list and any warnings about possible cross-contamination.

What should you look for when choosing?

First check that the mix is labelled organic. Then compare the type of grain, allergen information and preparation method, based on what matters most for your breakfast.

What to look for What to check before buying Who it matters to
Organic label Look for the EU organic logo and the code of the inspection body on the packaging. If I’m looking for an organic mix, I want to be able to check the label on the pack. That’s the top priority for around 33% of shoppers.
Type of grain Read the first ingredients and, if listed, check the proportion of the grain you’re looking for. If you want to use multigrain or buckwheat for breakfast, choose based on the ingredients list. Around 27% of shoppers prioritise their choice of grain.
Gluten and allergens If needed, check for a gluten-free label, the ingredients and any warnings about possible cross-contamination. If I need to avoid gluten or another allergen, I don’t want to rely on the product name alone. Around 20% of shoppers put allergen checks first.
Preparation and quantity Check how much milk, how many eggs or which alternatives you need to add, and how many pancakes the recipe makes. For Sunday breakfast, I want to know whether I have the ingredients I need and can make enough batter. For around 20% of shoppers, this preparation is the most important factor.

Common buying mistakes

  • Assuming organic means gluten-free

    An organic multigrain mix may contain wheat, spelt, rye or oats. The organic label doesn’t tell you whether the mix is suitable if you need to avoid gluten.

    If you need a gluten-free option, choose a mix explicitly labelled gluten-free and check the current allergen information.

  • Forgetting the ingredients you need to make the batter

    According to the preparation instructions for Jumbo, Smaakt and PLUS, the amount of milk and the number of eggs needed vary from mix to mix. So you can’t assume you’ll have everything you need for one pack just because you have the ingredients for another.

    Read the recipe on the packaging before buying, and make sure you have the right ingredients and enough batter for everyone.

  • Assuming buckwheat or gluten-free means allergen-free

    Jumbo’s product information says that the Smaakt buckwheat mix may contain traces of nuts, peanuts, sesame seeds and soya. Ekoplaza says that the gluten-free Joannusmolen mix may contain lupin, mustard and soya.

    Check both the ingredients list and any warnings about possible cross-contamination with allergens you need to avoid.

  • Comparing nutritional values on different bases

    Jumbo gives nutritional values for the prepared product, while Smaakt’s product information shows values per 100 g of the uncooked product. These figures don’t describe the same quantity in the same state.

    Only compare nutritional values on a like-for-like basis, and take into account anything you add to the recipe yourself.

Brands with relevant organic mixes

Jumbo

Jumbo lists an organic pancake mix made with wheat flour.

  • Jumbo’s product information lists a 400 g pack and a recipe using 1,000 ml of milk and 2 eggs.
  • The mix contains wheat and gluten; you’ll need to add the milk and eggs yourself.

Albert Heijn

AH Biologisch offers a multigrain mix with spelt, rye and wheat.

  • Albert Heijn lists the EU organic logo, an inspection code and preparation instructions using a plant-based drink for this mix.
  • The mix contains grains that contain gluten. If you have other allergies, check the current packaging too.

Koopmans

According to the product information, Koopmans Bio Meergranen combines wheat, oats, maize and buckwheat.

  • PLUS says that one 400 g pack makes 12–14 pancakes.
  • According to PLUS, the recipe requires 900 ml of milk, 4 eggs and butter or oil. Check the allergen information on the pack too.

Smaakt

Smaakt Bio Boekweit is an organic mix with buckwheat as its main ingredient.

  • Jumbo’s product information says that the 400 g Smaakt mix contains 90% organic buckwheat flour.
  • The mix may contain traces of nuts, peanuts, sesame seeds and soya. The recipe provided also requires 5 eggs and 900 ml of milk.

Joannusmolen

Ekoplaza lists both a classic organic pancake mix and an organic gluten-free version from Joannusmolen.

  • According to Ekoplaza, the gluten-free version contains ingredients including rice, potato, maize and buckwheat.
  • The classic version contains wheat. The gluten-free version may contain lupin, mustard and soya.

Pancake mixes at Joybuy

Related products coming soon.

Frequently asked questions

How can I recognise an organic pancake mix?

For a pre-packed mix, look for the EU organic logo and the code of the inspection body. The European Commission says the logo may only be used on products certified as organic by an approved control authority or inspection body. Check the current packaging before you choose.

Does organic also mean gluten-free?

No. According to their product information, the organic multigrain mixes from Albert Heijn and Koopmans contain grains that contain gluten. If you need to avoid gluten, look for an explicit gluten-free label and check the other allergen information too.

Can I make organic pancake mix without milk or eggs?

It depends on the preparation instructions for the specific mix. For AH Biologisch Meergranen, Albert Heijn suggests using a plant-based drink and, optionally, apple sauce or an egg replacer. The standard recipes for several other mixes call for milk and eggs. Read the recipe on the packaging before replacing any ingredients.

What does ‘may contain’ mean in an allergen warning?

According to the Voedingscentrum, a ‘may contain’ warning indicates a risk of cross-contamination. If you need to avoid an allergen, check this warning on the current packaging as well as the ingredients list.

Can I taste Koopmans Bio Meergranen batter raw?

No. The product instructions for Koopmans Bio Meergranen say that the batter must not be eaten raw. Cook the pancakes according to the instructions on the packaging.