Who is this choice relevant to?

People who want to share organic food

You’re looking for one loaf of ontbijtkoek to share with several people, and want to check that your chosen variety is organic. Look for the label on the product itself, not just in the shop category or brand name.

People who compare labels

You want to compare sugars, fibre and salt as well as the organic credentials. Albert Heijn lists 41 g of sugars per 100 g for AH Biologisch plain; PLUS lists 40.1 g per 100 g for GIJS plain organic.

People organising a get-together

You’re serving ontbijtkoek to people with different dietary requirements. Before sharing it, check the allergen statement on the packaging, including any mention of cereals containing gluten and possible traces of nuts.

What should you look for when choosing?

Start by checking that the organic claim applies to the specific product. Then compare the nutritional information and consider how much you want to slice, and how you’ll store the rest after opening.

What to consider What to check when buying Who it matters to
Organic credentials Check the organic label and EU organic logo on the variety you’ve chosen; where listed, check the inspection code too. When I buy organic ontbijtkoek for a group, I want to be able to verify its status on the actual pack. For around 40% of consumers, verifiable organic credentials are the most important consideration.
Nutritional information and allergens Compare sugars and fibre per 100 g, and read the ingredients and allergen statement for the exact variety. When I serve ontbijtkoek, I want to know what’s in it and be able to compare the nutritional values. For around 30% of consumers, this product information comes first.
Portions and storage Check the pack size, whether the loaf is pre-sliced, and the storage advice for after opening. I want to serve enough slices without opening more than I need. Portion size and storage are the main considerations for around 30% of consumers.

Common mistakes

  • Assuming organic means low in sugar

    Organic certification doesn’t relate to sugar content. Albert Heijn lists 41 g of sugars per 100 g for AH Biologisch plain, while PLUS lists 40.1 g per 100 g for GIJS plain organic.

    Compare the nutritional information for the products you’re considering on the same basis, such as per 100 g, and take the size of the slices you serve into account too.

  • Assuming a large standard loaf is organic

    A pack may be suitable for sharing without the particular variety being labelled organic. The 550 g pre-sliced Peijnenburg plain loaf listed by Jumbo is a different variety from organic Peijnenburg ontbijtkoek.

    If organic is a requirement for you, check the label before comparing pack sizes and how easy the loaf is to slice.

  • Leaving allergen checks until serving time

    The product information for AH Biologisch plain and GIJS plain organic lists cereals containing gluten and possible traces of nuts. This means the same loaf may not be suitable for everyone at the table.

    Read the allergen statement on the current packaging before serving the loaf, and take your guests’ needs into account.

  • Assuming bakers’ salt contains iodine

    According to the Netherlands Nutrition Centre, bakers aren’t required to use bakers’ salt. So don’t assume you know which salt a particular ontbijtkoek contains based on its product category or organic label.

    If you want to know which ingredients are used in the loaf you’ve chosen, check the label or ask the manufacturer.

Brands and product ranges compared

AH Biologisch

Albert Heijn lists a 400 g organic plain ontbijtkoek loaf, unsliced, with 16 portions of 25 g and the EU organic logo.

  • The product information lists ingredients, allergens, nutritional values and storage advice for after opening.
  • According to Albert Heijn, this variety contains 41 g of sugars per 100 g; also check for mentions of cereals containing gluten and possible traces of nuts.

GIJS

PLUS lists GIJS plain organic ontbijtkoek in a 400 g bag.

  • The product information gives the ingredients, allergens and nutritional values for this variety.
  • PLUS lists 40.1 g of sugars per 100 g, wheat and rye, and a warning about possible traces of nuts.

Peijnenburg

Shop listings show several Peijnenburg ontbijtkoeken. The organic rye variety and the larger pre-sliced plain variety aren’t interchangeable.

  • Albert Heijn lists a 450 g organic rye variety; Jumbo lists a standard 550 g pre-sliced plain variety with 18 slices.
  • Albert Heijn marks the organic rye variety mentioned as discontinued. The pre-sliced plain variety listed by Jumbo isn’t labelled organic.

Related products at Joybuy

Related products will appear soon.

Frequently asked questions

How can I recognise organic ontbijtkoek?

Check the organic label on the pack you’ve chosen and look for the EU organic logo. Skal Biocontrole states that this logo is compulsory for pre-packed foods produced in the EU and sold as organic. Always check the specific variety.

Does organic ontbijtkoek contain less sugar?

You can’t tell from the organic label. Albert Heijn lists 41 g of sugars per 100 g for AH Biologisch plain, while PLUS lists 40.1 g per 100 g for GIJS plain organic. Compare the values on the packs you’re considering.

How many portions can I get from a 400 g loaf?

It depends on how thickly you slice it. Albert Heijn bases its portions for the 400 g organic plain loaf on 16 portions of 25 g; thicker slices will give you fewer portions.

How should I store ontbijtkoek after opening?

Follow the storage advice for the variety you’ve chosen. For its organic plain loaf, Albert Heijn recommends storing it in a sealed tin after opening; PLUS advises keeping GIJS plain organic in a cool, dry, dark place.

What should I check for gluten and nuts when sharing ontbijtkoek?

Before serving, read the allergen statement on the exact pack. The product information for the organic AH and GIJS loaves mentioned lists cereals containing gluten and possible traces of nuts.