What should you look for when choosing?
First compare the organic label and sugars per 100 g. Then decide whether you mainly need a plain base, pre-measured portions or a product explicitly labelled gluten-free.
| What to consider |
What to check before buying |
Who it matters to |
| Organic status and sugars |
Check the organic label and compare the ‘of which sugars’ figure per 100 g. Skal Biocontrole states that the EU organic logo is mandatory for prepacked organic food produced in the EU. |
I want to know whether the oats are organic, then compare their sugar values; this combination is the top priority for around 40% of consumers. |
| Ingredients and fibre |
Read the ingredients list and compare fibre per 100 g. Also look out for additions if you want to decide for yourself what goes into your porridge. |
If you want to choose your own toppings, look for a base with a short ingredients list; this freedom of choice comes first for around 30% of consumers. |
| Preparation and portions |
Check the portion size, preparation instructions and ingredients. If you’re buying individual sachets, check the organic label too. |
On busy mornings, I don’t want to measure out a portion every time; around 20% of consumers prioritise pre-measured portions and speed. |
| Gluten-free labelling |
If you need a gluten-free product, choose one explicitly labelled gluten-free and read the allergen information on the packaging. |
If I need to eat gluten-free, the label is decisive; this is a key requirement for around 10% of consumers. |
Oats on Joybuy
This selection features organic oats as a base, so you can decide what to add yourself. For a sugar comparison or to meet any dietary requirements, check the label on the pack you choose.
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Zonnatura Organic Whole Wheat Oatmeal 500 g
An organic oat base for anyone who wants to choose what to add to their portion.
500 g pack. Check the current label for the organic mark, the ‘of which sugars’ figure per 100 g, any added sugars and the allergen information.
View on Joybuy
Frequently asked questions
How can I identify organic oats?
Check the organic label on the packaging. Skal Biocontrole states that the EU organic logo is mandatory for prepacked food produced in the EU and sold as organic. If you want to compare sugars, also check the nutritional information: the logo says nothing about the sugar content.
Does ‘no added sugars’ also mean ‘reduced sugar content’?
No, these statements don’t mean the same thing. A product with no added sugars can still contain naturally occurring sugars. Compare the ‘of which sugars’ figure per 100 g, and assess any reduced-sugar claim by checking the stated comparison with another product.
Can I choose ordinary organic oats if I need to eat gluten-free?
Not on the basis of the organic label alone. The Voedingscentrum warns that ordinary oat products are not automatically suitable for people with coeliac disease and identifies the official Crossed Grain quality mark as an exception. Check the gluten-free label and allergen information on the pack you buy.
How can I keep track of what I add to my oats?
Choose a base whose ingredients you can check, then add other ingredients separately. Also check the nutritional information for things like a drink or topping: the nutritional profile of the prepared portion isn’t the same as that of the dry oats.