Which option is right for you?

For anyone looking to get protein from their breakfast cereal

An organic protein blend is worth comparing if protein content in the dry base is your priority. Check which grains and other ingredients it contains too, especially if soya or gluten-containing grains aren’t suitable for you.

For anyone looking for a plain organic oat base

Plain wholegrain oats give you the freedom to choose your own additions, such as yoghurt, quark or a suitable plant-based alternative. Compare the protein content of the oats on their own with that of your finished breakfast.

For anyone who needs to avoid gluten

An organic certification doesn’t tell you whether a product is suitable for a gluten-free diet. For people with coeliac disease, the Voedingscentrum advises checking the packaging for the official Crossed Grain symbol on oat products. Always check the latest allergen information too.

What should you look for when choosing?

First decide whether you want the protein to come mainly from the oats themselves or from what you add to them. Then check the organic label, allergens and preparation time on the packaging.

What to look for What to check before buying Who is this most important for?
Protein from the oat base Compare protein per 100 g and work out how much is in the portion you use. If you’re choosing a blend, check where the protein comes from too. If I want to keep breakfast simple, I want to know how much protein the dry base itself provides. Around 36% of consumers rank this as their main concern when buying.
Organic and plain Check for the EU organic logo, the control body code and the full ingredients list. If you want to choose your own additions, look for a recognisable organic oat base with few ingredients. This is the priority for around 29% of consumers.
Allergens and gluten Read the allergen and may-contain information. For oats for someone with coeliac disease, check for the official Crossed Grain symbol. If I need to avoid certain ingredients, the product must first meet my dietary requirements. This is the main concern when buying for around 21% of consumers.
Preparation time Check the preparation instructions, including any cooking and standing time. For breakfast on a busy morning, I want to know how much preparation and waiting time is involved. This practical consideration matters most to around 14% of consumers.

Common mistakes

  • Assuming organic means high in protein

    Organic production alone tells you nothing about protein content. The Voedingscentrum lists 5,1 g of protein in a typical 40 g serving of oats. Check the product’s own label for the protein content of a specific blend.

    Compare products per 100 g first, then work out how much protein is in your portion.

  • Assuming regular oats are suitable for coeliac disease

    According to the Voedingscentrum, oats can come into contact with gluten during processing. An organic certification is not a substitute for the official Crossed Grain symbol.

    If you have coeliac disease, check for that symbol and read the latest allergen information on the packaging.

  • Looking only at the protein figure on a blend

    A protein blend may contain different ingredients from plain oats. The Zonnatura Havermout & Spelt Proteïne described by Jumbo contains oats, spelt and soya. Don’t assess this blend as if it were made from oats alone.

    Read the ingredients list before taking the protein content into account when choosing.

  • Assuming ‘instant’ always means the same preparation method

    Quick-cooking oat products don’t all need to be prepared in the same way. Jumbo says its organic wholegrain oats take around 3 minutes to cook, followed by 3 minutes standing time.

    Check the instructions for the specific product to see whether it fits into your morning routine.

Brands to consider

Zonnatura

Offers both plain organic oats and organic oat and grain blends.

  • Albert Heijn lists 22 g of protein per 100 g for Zonnatura Havermout naturel bio proteine; Jumbo lists 11 g per 100 g for Zonnatura Bio Volkoren Havermout.
  • These are different products. If you’re comparing nutritional values for a blend, check the exact variety, ingredients and allergens.

Jumbo

Jumbo Biologisch Volkoren Havermout is a plain organic oat base that you can add to yourself.

  • Jumbo lists organic wholegrain oats as the only ingredient and 14 g of protein per 100 g.
  • It isn’t a protein blend. According to the product information, it takes around 3 minutes to cook, followed by 3 minutes standing time.

Albert Heijn

AH Biologisch Havermout is a plain option for anyone who wants to choose their own additions.

  • Albert Heijn lists organic wholegrain oat flakes, the EU organic logo and 14 g of protein per 100 g.
  • Check the latest packaging if the ingredients or nutritional values are important to your choice.

Leev

Leev Havermout ontbijt biologisch is aimed at people looking for oats specifically labelled gluten-free.

  • Albert Heijn describes this product as organic gluten-free oats and lists 13 g of protein per 100 g.
  • If you have coeliac disease, check for the official Crossed Grain symbol on the latest packaging before use, as advised by the Voedingscentrum.

Smaakt

Smaakt Haverzemelen is an organic oat ingredient for anyone who likes to put their own breakfast together.

  • Albert Heijn lists 17 g of protein per 100 g for Smaakt Haverzemelen.
  • Oat bran isn’t the same as regular instant oats, so consider the texture and preparation method separately.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I recognise organic oats?

Check the packaging for the EU organic logo and the control body code. The European Commission describes this code as part of the information accompanying the organic logo. The logo doesn’t tell you how much protein the oats contain.

Are organic oats automatically high in protein?

No. Organic origin doesn’t determine the protein content. The Voedingscentrum lists 5,1 g of protein in 40 g of oats. For a specific product, compare the nutritional information per 100 g and work out the amount in your portion.

Which oats should I check if I have coeliac disease?

If you have coeliac disease, look for the official Crossed Grain symbol on the oat product’s packaging. The Voedingscentrum warns that oats can come into contact with gluten during processing. Check the latest allergen information too.

What should I look for in an organic protein blend?

Compare the protein per 100 g and per serving, and check the ingredients and allergens for the exact variety. For example, Jumbo lists oats, spelt and soya in Zonnatura Havermout & Spelt Proteïne. Don’t assume that another Zonnatura blend has the same ingredients or nutritional values.

Can you always prepare instant oats without cooking them?

No. Follow the preparation instructions for the specific product. Jumbo says its organic wholegrain oats take around 3 minutes to cook, followed by 3 minutes standing time. The terms ‘instant’ and ‘quick’ alone aren’t a reliable guide to the total preparation time.