What should you look for when choosing?
First decide whether you want the protein to come mainly from the oats themselves or from what you add to them. Then check the organic label, allergens and preparation time on the packaging.
| What to look for |
What to check before buying |
Who is this most important for? |
| Protein from the oat base |
Compare protein per 100 g and work out how much is in the portion you use. If you’re choosing a blend, check where the protein comes from too. |
If I want to keep breakfast simple, I want to know how much protein the dry base itself provides. Around 36% of consumers rank this as their main concern when buying. |
| Organic and plain |
Check for the EU organic logo, the control body code and the full ingredients list. |
If you want to choose your own additions, look for a recognisable organic oat base with few ingredients. This is the priority for around 29% of consumers. |
| Allergens and gluten |
Read the allergen and may-contain information. For oats for someone with coeliac disease, check for the official Crossed Grain symbol. |
If I need to avoid certain ingredients, the product must first meet my dietary requirements. This is the main concern when buying for around 21% of consumers. |
| Preparation time |
Check the preparation instructions, including any cooking and standing time. |
For breakfast on a busy morning, I want to know how much preparation and waiting time is involved. This practical consideration matters most to around 14% of consumers. |
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Frequently asked questions
How can I recognise organic oats?
Check the packaging for the EU organic logo and the control body code. The European Commission describes this code as part of the information accompanying the organic logo. The logo doesn’t tell you how much protein the oats contain.
Are organic oats automatically high in protein?
No. Organic origin doesn’t determine the protein content. The Voedingscentrum lists 5,1 g of protein in 40 g of oats. For a specific product, compare the nutritional information per 100 g and work out the amount in your portion.
Which oats should I check if I have coeliac disease?
If you have coeliac disease, look for the official Crossed Grain symbol on the oat product’s packaging. The Voedingscentrum warns that oats can come into contact with gluten during processing. Check the latest allergen information too.
What should I look for in an organic protein blend?
Compare the protein per 100 g and per serving, and check the ingredients and allergens for the exact variety. For example, Jumbo lists oats, spelt and soya in Zonnatura Havermout & Spelt Proteïne. Don’t assume that another Zonnatura blend has the same ingredients or nutritional values.
Can you always prepare instant oats without cooking them?
No. Follow the preparation instructions for the specific product. Jumbo says its organic wholegrain oats take around 3 minutes to cook, followed by 3 minutes standing time. The terms ‘instant’ and ‘quick’ alone aren’t a reliable guide to the total preparation time.