What should you look for when choosing?
Start with the requirement that matters most for your Christmas breakfast. Then compare how the oats are prepared and, before buying, check the packaging and your preferred way of shopping.
| What to consider |
What to check when buying |
Who it matters most to |
| Organic certification and ingredients |
Look for the EU organic logo and the inspection code. Also check that the ingredients suit the type of oats you want to use. |
If I’m adding my own toppings, I want to know that the oats are organically certified and what else is in them. That combination is the top priority for around 36% of consumers. |
| Texture and preparation |
Choose porridge oats for hot porridge and oat flakes for overnight oats; check the preparation instructions for the product you’ve chosen. |
I want to prepare breakfast the night before, or serve warm porridge with a texture I enjoy. This choice of preparation is the deciding factor for around 29% of consumers. |
| Availability for your Christmas food shop |
Shortly before buying, check whether your chosen product is available through your preferred shop or ordering method. |
If I want to do my Christmas food shopping in one place, the product needs to be available there too. This practical consideration is the top priority for around 21% of consumers. |
| Gluten and other allergens |
If you have coeliac disease, check for the official Crossed Grain trademark. For other allergen restrictions, read the information on the packaging of the specific product. |
If I’m buying oats for someone with coeliac disease or another allergen restriction, checking the label comes before choosing how to prepare them. This is the main concern for around 14% of consumers. |
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Frequently asked questions
How can I tell if porridge oats are organically certified?
Check the packaging for the EU organic logo and inspection code. According to the European Commission, the logo may only be used on products certified as organic by an approved control body. It is compulsory on most pre-packed organic food produced and sold in the EU.
Are organic porridge oats suitable for coeliac disease?
Not on the basis of the organic label alone. The Voedingscentrum says oat products may be contaminated with gluten and recommends that people with coeliac disease choose only oats bearing the official Crossed Grain trademark on the packaging.
Should I choose porridge oats or oat flakes for Christmas breakfast?
Choose porridge oats for a warm bowl, or oat flakes if you want more texture in your overnight oats. Jumbo recommends soaking its organic oat flakes overnight, while the Voedingscentrum suggests oat flakes as an alternative if you’re looking for more texture.
Can I use porridge oats in a savoury brunch dish?
Yes. The Voedingscentrum also uses porridge oats in a savoury dish with mushrooms and egg. For more texture, it suggests oat flakes as an alternative; check the ingredients in your toppings if allergens are a concern.
How should I store an opened pack of organic porridge oats?
Seal the pack tightly and follow the storage instructions on the label of the product you’ve bought. For its organic porridge oats, Jumbo recommends storing them in a cool, dry, dark place.