Who is this choice important for?

Christmas bakers looking to choose organic

You want to use oats in your baking that are certified organic. The EU organic logo and the accompanying information on the packaging help you check this for the specific product, as explained by the European Commission.

Bakers who want a smooth batter

For muffins or biscuits, you’re looking for fine oat flakes, or you may want to grind the oats first. Jumbo uses this step in a recipe for oat muffins.

Christmas bakers with coeliac disease

Organic certification alone isn’t enough. According to the Netherlands Nutrition Centre, oat products are suitable for people with coeliac disease only if the official Crossed Grain quality mark appears on the packaging.

What should you look for when choosing?

Start by checking whether the product is organic, then choose a flake size to suit your Christmas bake. Check quick-cook instructions and allergen information separately.

What to consider What to check when buying Who it matters to
Organic certification Check the EU organic logo, the control code and the information about the origin of the agricultural ingredients on the packaging. If organic oats are a must for my Christmas bake, I want to be able to check their status before looking at the cooking instructions. This is the top priority for around 36% of consumers.
Texture in your bake Check whether the flakes are fine or jumbo, and whether you want to grind them first to suit your recipe. I want fewer visible flakes in muffin batter, but I don’t mind seeing them in a crumble. Texture is the main factor in choosing for around 29% of consumers.
Preparation and measuring Read the preparation instructions and compare the pack size with the quantity your recipe calls for; check organic status separately. When I’m busy with Christmas baking, I want to spend as little time as possible preparing and measuring ingredients. Convenience is the biggest factor for around 21% of consumers.
Gluten and other allergens If you have coeliac disease, check for the official Crossed Grain quality mark and read the current allergen information too. If I need to take coeliac disease or another allergen into account, the product’s suitability determines my choice. This check is the top priority for around 14% of consumers.

Common mistakes

  • Assuming ‘wholegrain’, ‘instant’ and ‘organic’ mean the same thing

    Wholegrain describes the oats, while instant or quick-cook tells you how they’re prepared; neither proves that they’re organically certified. Quaker describes Oats Express Naturel as a quick-cook portion pack, but that doesn’t make it an organic option.

    Check the organic information on the specific pack before choosing quick-cook oats for your recipe.

  • Using jumbo flakes in a smooth batter without adjusting them

    If your recipe calls for finely ground oats, whole jumbo flakes will give you a different texture. In a muffin recipe, Jumbo grinds the oats first.

    Choose fine flakes or grind the jumbo flakes beforehand if your recipe calls for a smoother base.

    You’ll need a food processor or mini chopper for this step, and you’ll need to allow extra preparation time.

  • Assuming organic means gluten-free

    Organic certification doesn’t tell you whether a product is suitable for coeliac disease. The Netherlands Nutrition Centre notes that oat products can be contaminated with gluten.

    If you have coeliac disease, choose only oats with the official Crossed Grain quality mark, and read the allergen information on the packaging too.

Brands to consider

Albert Heijn

Albert Heijn describes its organic wholegrain oat flakes as available in both fine and jumbo varieties.

  • The fine variety gives you a different base texture for batter than the jumbo variety, which Albert Heijn mentions for uses such as crumble.
  • Check the allergen information on each pack; organic doesn’t automatically mean gluten-free.

Jumbo

Jumbo Biologisch Volkoren Havermout, in a 500 g pack, lists organic wholegrain oats as an ingredient.

  • With oats as the only ingredient, you can choose the other ingredients for your Christmas recipe yourself.
  • You may need to grind the oats first for a smooth batter; check the allergen information on the pack too.

Zonnatura

Zonnatura offers an organic oat product as well as a separate oat and spelt variety.

  • The organic oat variety is worth considering if you’re looking for organic oats for a recipe.
  • According to Jumbo, the oat and spelt variety also contains spelt and soya. Don’t treat it as if it contains only oats, and check the ingredients of the variety you choose.

Joybuy products

Related products coming soon.

Frequently asked questions

How can I identify organic oats on the packaging?

Check for the EU organic logo, the relevant control body code and information about the origin of the agricultural ingredients. The European Commission states that the logo may only be used on products certified as organic by an approved body; words such as ‘wholegrain’ or ‘natural’ are no substitute for this check.

Are organic fine oat flakes the same as instant oats?

No. Fine flakes and instant oats aren’t automatically the same product description. Fine flakes describe the texture; check the preparation instructions and organic information separately if you’re also looking for a quick-cook option.

Can I use organic jumbo oat flakes for muffins?

Yes, if the texture suits your recipe or you grind the flakes first. In a muffin recipe, Jumbo grinds the oats before mixing them in; for a crumble, you can leave the jumbo flakes whole so they remain visible.

Are organic oats suitable for people with coeliac disease?

Not on the basis of the organic label alone. According to the Netherlands Nutrition Centre, oat products are suitable for people with coeliac disease only when the official Crossed Grain quality mark appears on the packaging.

Where can I find allergen information on packaged oats?

Read the label on the specific pack. The Netherlands Food and Consumer Product Safety Authority states that allergen information must appear on the label of pre-packed products; check it again if you choose a different variety.