Who is this choice important for?

Bakers looking for proof of organic certification

You want to use oats in your biscuits that are certified organic. So check the organic label and the European organic logo on the pack, rather than relying on words such as ‘natural’ or ‘pure’.

Bakers who want to control the grind

For a fine oat base, you can choose oat flour or grind organic flakes yourself. If you want recognisable pieces of oat in the dough, check how coarse the oats are.

Bakers who need to check allergens

Check the ingredients, allergens and information about possible cross-contamination on each pack. An organic label does not replace a product-specific gluten-free label.

What should you look for when choosing?

First, decide whether your recipe calls for organic oats. Then choose between oat flour, which is ready to mix in, and flakes that you can grind yourself if you wish. Always check the ingredients and allergen information on the label too.

What to consider What to check Especially relevant for
Organic label Check the organic product label and the European organic logo on the pack. Skal Biocontrole explains how consumers can recognise this logo. I want to use organic oats in my biscuits, rather than relying on a general description. For around 36% of consumers, proof of organic certification on the label comes first.
Grind and texture Check whether the product is oat flour, powder, fine flakes or coarse flakes, and whether you want to grind the flakes yourself. If I don’t want coarse pieces of oat in the dough, I choose a fine product or grind the flakes myself. A fine texture for baking is the top priority for around 29% of consumers.
Ingredients and allergens Read the latest ingredients and allergen information. If you need a gluten-free product, check whether that specific product is labelled gluten-free. I need to be able to assess whether the oats meet the ingredient and allergen requirements of my recipe. For around 21% of consumers, this check matters most.
Preparation and packaging Compare the product format and pack size with how often you bake, and follow the storage advice on the pack. If I only bake occasionally, I mainly want a product that suits the time I have and the amount I use. Around 14% of consumers put this convenience first.

Common mistakes

  • Assuming organic means finely ground

    Organic status and product format are different things. According to Jumbo, Jumbo Organic Wholegrain Oat Flakes consists of flakes; they need to be ground if you want a flour-like texture.

    Check whether you’re buying oat flour, powder or flakes, and choose a grind that gives your biscuit dough the texture you want.

  • Assuming organic oats are gluten-free

    An organic label doesn’t confirm that a product is gluten-free. Albert Heijn states that Quaker Oats Express Naturel may contain soya, barley and wheat.

    If you need a gluten-free product, check the label on the specific product and read the latest information about ingredients and possible cross-contamination.

  • Relying only on the wording in a product listing

    An online description of organic status or baking uses does not replace the information on the pack. This is particularly relevant when choosing between oat flour and flakes.

    Before buying, check the latest product label, ingredients, allergens and product format on the pack or in a clear product photo.

Brands and products to consider

Jumbo

Jumbo Organic Wholegrain Oat Flakes 500 g is a flaked product for anyone who wants to grind organic oats themselves.

  • According to Jumbo, this product consists solely of organic oat flakes; the product information also says they can be ground into flour.
  • You’ll need an extra grinding step to get a fine, flour-like base straight away.

Kamelur

Kamelur Bio Instant Oats is listed for sale as organic oat powder.

  • The product listing mentions bread, cakes and other baked goods as uses for the powder.
  • Before choosing it for a recipe, check the latest pack for the organic logo, ingredients and allergen information.

Quaker

Quaker Oats Express Naturel is instant porridge oats in individual portions, for anyone focused mainly on the pack format and preparation.

  • Albert Heijn lists 12 portions and a preparation time of 2 minutes for this variety.
  • The product page consulted does not label this variety as organic and states that it may contain soya, barley and wheat.

Joybuy products

Related products coming soon.

Frequently asked questions

How can I recognise organic oats for my biscuits?

Look for the organic label and the European organic logo on the pack. Skal Biocontrole explains that this logo is required on pre-packed foods produced in the EU and sold as organic. Also check whether you’re buying oat flour or flakes.

Can I use organic oat flakes instead of oat flour?

Yes, if the texture of the flakes suits your recipe or you grind them yourself. Jumbo recommends grinding oats into flour; choose ready-made oat flour if you want to skip that step.

Are oats labelled organic also gluten-free?

No, that doesn’t follow from the organic label. Check whether the specific product is labelled gluten-free and read the latest allergen information. For example, Albert Heijn states that Quaker Oats Express Naturel may contain soya, barley and wheat.

How should I store oats after opening?

Follow the storage advice for your chosen product and seal the opened pack carefully. For Jumbo Organic Wholegrain Oat Flakes, the advice is to store the product in a cool, dry, dark place.