Who is this choice relevant to?

Shoppers looking for organic options

You want to be sure that the croissant itself is organic. Visible seeds and words such as ‘multiseed’ or ‘natural’ aren’t enough; check the product’s organic label.

Fans of seeds and texture

You’re mainly looking for a croissant with seeds or kernels. Albert Heijn and Lidl list a multiseed croissant, but the product name doesn’t tell you the organic status or nutritional value of the croissant you choose.

Shoppers comparing nutritional information

You want to compare fibre, salt and saturated fat, and check for allergens. If the use of baker’s salt matters to you, check this separately: according to the Netherlands Nutrition Centre, baker’s salt is not compulsory in bread.

What should you look for when choosing?

Are you mainly looking for an organic product, or are you after the taste and texture of seeds? That will determine which croissant you’re looking for; the packaging can then help you assess the specific product.

Organic croissant

When to choose it: Go for this option if the organic status of the croissant itself is your priority and that status is stated on the product.

Trade-off: Organic doesn’t automatically mean that the croissant contains seeds or has a particular nutritional value.

Multiseed croissant

When to choose it: This option is right for you if you’re mainly looking for seeds and texture, and organic isn’t a must.

Trade-off: The name ‘multiseed’ doesn’t in itself confirm organic origin, seed content or fibre value.

Croissant with separate organic extras

When to choose it: This is an option if you want to put together a breakfast with organic seeds or other ingredients without requiring the croissant itself to be organic.

Trade-off: Organic extras don’t make the croissant itself organic; assess each product separately.

What to look for What to check when buying Who is it important to?
Organic status Check the organic label. For pre-packed products covered by the EU organic logo, also look for the logo, the control code number and the indication of origin. If I want to buy organic, this should be clear for the croissant itself, not just implied by its name. For around 40% of consumers, verifiable organic status is the priority.
Seeds, ingredients and allergens Check the ingredients list and allergen information for the product you choose; don’t rely on the name ‘multiseed’ alone. If you’re mainly looking for seeds and texture, you’ll want to know what’s actually in the croissant and which allergens are listed. For around 30% of consumers, the ingredients are the deciding factor.
Nutritional value and type of salt Compare serving sizes, fibre, salt and saturated fat. If necessary, check whether baker’s salt or iodised salt is listed. When comparing croissants, I want to see the nutritional information for the exact product; if iodine matters, I also want to know which type of salt is used. Around 30% of consumers make this information their priority.

Common mistakes when choosing

  • Confusing multiseed with organic

    A multiseed croissant may suit your preference for seeds without being organic.

    Use ‘multiseed’ as a search term, then check the organic label separately. According to the European Commission and Skal Biocontrole, organic composite products must meet requirements for the proportion of organic agricultural ingredients.

  • Assuming the nutritional value from the seeds or an organic label

    The name or organic status doesn’t tell you how much fibre, salt or saturated fat your croissant contains. The Netherlands Nutrition Centre provides nutritional values for a 45 g croissant, but these don’t describe every recipe.

    Compare the nutritional information for the products you’re actually considering, paying attention to the stated serving size and the values per 100 g.

  • Assuming every croissant contains baker’s salt

    According to the Netherlands Nutrition Centre, using baker’s salt is not compulsory. The product name ‘croissant’ alone won’t tell you whether baker’s salt has been used.

    Check the ingredients information for baker’s salt or iodised salt, or ask which type of salt is used if you’re buying an unwrapped croissant and this matters to you.

  • Mistaking a product range page for the current label

    A croissant listing doesn’t automatically give you the ingredients, allergens or organic status of the one you’re buying.

    Check the current packaging or ask in store for the product information. Albert Heijn lists its AH Meerzaden croissant as available in store only.

Supermarket chains to consider

Albert Heijn

Albert Heijn lists an AH Meerzaden croissant and says it’s available in store only.

  • A good starting point if you’re looking for a multiseed croissant.
  • Check the product’s organic label, ingredients and nutritional information in store.

Lidl

Lidl lists a Meerzadencroissant on its Dutch website.

  • A second specific product name to look for if seeds are your main reason for choosing one.
  • Check the current product information to assess its organic status and ingredients.

Jumbo

Jumbo’s online croissant range includes butter and plant-based croissants.

  • You can look at different types of croissant separately.
  • A plant-based option isn’t automatically an organic croissant with seeds; check each product’s features.

ALDI

ALDI lists a fresh butter croissant and also has a separate organic range.

  • You can look at the croissant and organic range separately.
  • Don’t assume from the organic range that the butter croissant shown is organic or contains seeds.

PLUS

PLUS highlights its organic range and offers online grocery shopping.

  • A supermarket chain to check if you’re starting with organic as your priority.
  • For a specific croissant, check both its organic label and whether it contains seeds.

Dirk

Dirk provides information about its organic range and has a bread category that includes croissants.

  • You can look at organic products and croissants within the same supermarket chain.
  • These two categories don’t prove that any individual croissant is both organic and contains seeds.

Croissants at Joybuy

Related products will appear soon.

Frequently asked questions

Is a multiseed croissant automatically organic?

No, ‘multiseed’ isn’t an organic label. Check whether the croissant itself is labelled organic; visible seeds or a product name aren’t enough.

How can I recognise a pre-packed organic croissant?

Look for the organic label and, where the EU organic logo applies to the pre-packed product, check for the logo, the control body’s code number and the indication of origin. According to the European Commission and Skal Biocontrole, at least 95% of the agricultural ingredients in a composite organic product must be organic.

Does a croissant in the Netherlands have to contain baker’s salt?

No, baker’s salt is not compulsory according to the Netherlands Nutrition Centre. If the type of salt matters to you, check the ingredients information or ask which salt has been used when buying an unwrapped croissant.

Does the name ‘multiseed’ tell you how much fibre a croissant contains?

No, you can’t tell the fibre content of the croissant you choose from its name. The Netherlands Nutrition Centre gives 1.1 g of fibre for a 45 g croissant; when buying, compare the nutritional information for the exact product, as recipes and serving sizes can vary.