Start with a muesli whose organic status you can verify, then compare the price per kilogram within the same product category. For a large family, pack size, added sugars, fibre and allergens also matter: organic wholegrain muesli and organic crunchy muesli can differ in these respects. Check the label again when you buy it regularly, especially if anyone at home needs to avoid certain ingredients.
If you’re buying for several breakfasts at once, compare the pack size with the price per kilogram. Check the organic status first, so you’re comparing products on the same basis. The wholegrain options described from Albert Heijn and Jumbo come in 450 or 500 g packs.
Albert Heijn’s organic wholegrain muesli with fruit and nuts lists no added sugar. According to the product information, its organic plain crunchy muesli does contain glucose syrup and added sugar. So check the ingredients and nutritional information for the version you’ve chosen, rather than relying on the word ‘organic’ alone.
The fruit, nut and raisin mueslis described contain cereals containing gluten; nuts are also relevant ingredients in varieties that include them. Check each pack for ‘contains’ and ‘may contain’ information, especially when the muesli is intended for several family members.
First check the organic status, then compare pack size and price per kilogram. Use the nutritional information and allergen labelling to decide which variety is right for your household.
| What to look for | What to check when buying | Who is this important for? |
|---|---|---|
| Organic status and buying for the family | Check the organic status on the pack and compare the pack size and current price per kilogram. | I’m buying for several breakfasts and want to know whether the muesli is organic before comparing pack sizes. Around 42% of consumers put this combination first. |
| Added sugars and fibre | Compare the ingredients, added sugars and fibre per 100 g for the varieties you’re considering. | I want to choose an organic option while distinguishing between sugars that are present and added sugar. Around 33% of consumers put this consideration first. |
| Allergens and ingredients | Check the current pack to see which allergens the product contains or may contain. | If not everyone at home can eat the same ingredients, the label should guide your choice. Around 25% of consumers put allergens and ingredients first. |
Albert Heijn’s organic plain crunchy muesli lists 9 g of added sugars per 100 g. The same brand’s organic wholegrain muesli with fruit and nuts lists no added sugar, but does contain sugars from ingredients such as dried fruit.
Compare the ingredients list and nutritional information per 100 g before choosing a variety for several breakfasts. Choose a crunchy variety for its texture, not because you assume that organic status says anything about the amount of added sugar.
A 450 g pack, a 500 g pack and a 300 g crunchy variety don’t contain the same amount of muesli. So the price per pack doesn’t tell you how much you’re getting for your family shop.
Compare the price per kilogram of the organic varieties you’re considering, then work out how many packs suit your household’s needs.
The organic fruit and nut mueslis described contain cereals containing gluten and nuts. A name such as ‘fruit and nuts’ also doesn’t tell you everything about other potential allergens.
Check the ‘contains’ and ‘may contain’ information on the current pack every time you buy, even if you’ve bought the muesli before.
These brands offer different types of muesli and breakfast cereals. Always compare the specific variety: a brand name alone doesn’t confirm organic status or a suitable composition.
Under its AH Biologisch range, Albert Heijn describes both a 450 g wholegrain muesli with fruit and nuts and a 300 g plain crunchy muesli.
Jumbo describes an organic wholegrain muesli with fruit and nuts and an organic wholegrain muesli with raisins, both in 500 g packs.
ALDI Netherlands lists organic muesli with dried fruit, nuts and seeds in its breakfast cereal range.
Quaker Cruesli is an option to compare if you’re considering crunchy breakfast cereals, but a Cruesli variety isn’t automatically an organic alternative to muesli.
Look for the organic status on the pack and the green EU organic logo with stars. According to the Dutch government, ‘organic’ is a protected term for certified organic food. Check the status on the product you’re actually buying.
No: ‘no added sugar’ doesn’t mean that the total sugar content is zero. AH Biologisch Volkoren muesli fruit & noten lists 0 g of added sugar and 13 g of total sugars per 100 g; ingredients such as raisins and dried apricots contain naturally occurring sugars.
Don’t assume so without checking the allergen information for the variety you’ve chosen. The organic fruit and nut mueslis described from Albert Heijn and Jumbo contain cereals containing gluten and nuts; also check the current pack for warnings about other allergens.
Follow the storage instructions and best-before date on each pack. Seal an opened pack tightly and store it as directed on the label. Check these instructions again even when buying the same variety.
