Who is this choice relevant to?

People with coeliac disease checking both designations

You’re looking for muesli that is labelled both gluten-free and organic. Ingredients that are naturally gluten-free are not, on their own, a substitute for a gluten-free designation on the product.

People with coeliac disease considering oat muesli

You want to check that the oats have been explicitly produced and processed as gluten-free. The Dutch Coeliac Society points out that some people with coeliac disease also react to pure gluten-free oats. If you have symptoms or know you react to oats, discuss this with your healthcare professional.

Shoppers comparing ingredients and nutritional values too

Once you’ve checked the gluten-free and organic designations, look at sugars, fibre and ingredients such as fruit and nuts. Compare nutritional values on the same basis, for example per 100 g.

What should you look for when choosing?

Start with the two requirements for this choice: the muesli must be explicitly labelled gluten-free and demonstrably organic. Oats, other allergens and nutritional information can then help you decide which pack best suits your preferences.

What to look for What to check when buying Who it matters to
Gluten-free and organic Look for both designations on the same current product: ‘gluten-free’ or an appropriate certification mark, plus a verifiable organic designation, such as the EU organic logo with a control code. If I have coeliac disease, I don’t want to have to choose between a gluten-free pack and an organic one; an estimated 46% of consumers prioritise checking both.
Oats and allergens For oat muesli, check the gluten-free designation and read the allergen information if nuts, soya or milk are relevant to you too. If I’m considering muesli with oats, I want to know whether those particular oats are suitable for me; an estimated 27% of consumers prioritise this question.
Nutritional information and taste Compare total sugars, any added sugars and fibre per 100 g. Also check the ingredients and your usual portion size. Once I’ve checked both designations, I want to weigh up sugars, fibre and ingredients against my breakfast preferences; an estimated 27% of consumers say this is their main consideration after that.

Common mistakes

  • Assuming organic means gluten-free

    Organic certification says nothing about whether a product contains gluten. For example, according to Albert Heijn’s product information, AH Biologisch Krokante muesli naturel contains wheat.

    If you have coeliac disease, check the gluten-free designation on the specific pack first, then check the organic designation.

  • Assuming all oats are suitable

    Oats can come into contact with gluten-containing grains during production and processing. The Dutch Coeliac Society also points out that some people with coeliac disease cannot tolerate even pure gluten-free oats.

    If you choose oats, look for a product explicitly labelled gluten-free and discuss any symptoms or known reaction with your healthcare professional.

  • Reading ‘no added sugars’ as ‘sugar-free’

    Muesli containing dried fruit can contain sugars even if no sugar has been added. The two designations do not mean the same thing.

    Read the ingredients list and compare the total sugars in the nutritional information per 100 g.

  • Treating an old product listing as a current option

    Jumbo’s product information says that Leev Bio Muesli Fruit Flakes Glutenvrij is no longer available in its online range. An earlier product listing therefore doesn’t tell you whether you can buy the muesli now.

    Check availability before buying and read the designations on the pack you actually choose.

Brands to consider

Always check the specific product from each of these brands: an organic variety isn’t automatically gluten-free, and a gluten-free variety isn’t automatically organic.

Consenza

One option to look at if you’re after organic, gluten-free fruit muesli.

  • Jumbo’s product information lists gluten-free organic fruit muesli containing 60% gluten-free oat flakes and identifies the ingredients as organic.
  • Also check the current pack for organic certification details, including the EU organic logo and control code if these are required for your choice.

Leev

According to Jumbo’s product information, Leev Bio Muesli Fruit Flakes Glutenvrij carries both organic and gluten-free designations.

  • The listed ingredients include maize, rice, amaranth, quinoa and buckwheat.
  • Jumbo says this product is no longer in its online range, so check availability before relying on it.

AH Biologisch / AH Glutenvrij

Albert Heijn’s organic and gluten-free designations appear on different products that were reviewed.

  • According to Albert Heijn, AH Glutenvrij Muesli is produced in a completely gluten-free environment.
  • AH Biologisch Krokante muesli naturel contains wheat. Don’t assume that this product’s organic designation and the other product’s gluten-free designation apply to both products.

Brinta

The Brinta Volkoren graanontbijt reviewed is not a suitable alternative to gluten-free muesli for people with coeliac disease.

  • According to Albert Heijn’s product information, this cereal breakfast contains wholemeal wheat flour.

Quaker Cruesli

The Cruesli varieties reviewed are different breakfast products from muesli and don’t offer a gluten-free option for this choice.

  • According to Albert Heijn’s product information, Quaker Cruesli Luchtig contains wheat and barley malt; the reviewed no-added-sugar variety also lists gluten-containing grains.

Joybuy products

Related products coming soon.

Frequently asked questions

Is organic muesli automatically suitable for people with coeliac disease?

No. Organic and gluten-free are separate designations. According to Albert Heijn, AH Biologisch Krokante muesli naturel contains wheat, so always check the gluten-free designation on the specific product.

What does ‘gluten-free’ on a pack mean?

Under EU Implementing Regulation 828/2014, a food sold to the final consumer may be labelled ‘gluten-free’ if it contains no more than 20 mg/kg of gluten. For muesli containing oats, look for the designation on the product itself, not just the name of the grain.

Can muesli with oats be suitable for people with coeliac disease?

Muesli with oats may be an option if the product is explicitly labelled gluten-free and the oats have been produced and processed as gluten-free. The Dutch Coeliac Society points out that some people with coeliac disease also react to pure gluten-free oats; discuss any symptoms with your healthcare professional.

How do I check the organic designation?

Check the current pack for the EU organic logo, control code and indication of origin. According to the European Commission, the logo may only be used for products certified as organic by an authorised control body.

Is the online product description enough to choose muesli?

Use the online description to compare products, but check the current packaging when you buy. Ingredients, allergen information and nutritional values can change, so for this choice pay particular attention to the gluten-free and organic designations on the pack you purchase.