Small households choosing organic
You’re looking for an organic loaf in a quantity you can finish or partly freeze. The Netherlands Nutrition Centre lists bread as a food that is often wasted.
Choose a half multigrain loaf for an organic diet only if you can see on the packaging that it is organic. The smaller size may suit a household that would struggle to finish a whole loaf in time. Also check the proportion of wholemeal flour, the nutritional information, allergens and whether iodised salt is listed: the words ‘multigrain’ and ‘organic’ do not tell you this by themselves.
You’re looking for an organic loaf in a quantity you can finish or partly freeze. The Netherlands Nutrition Centre lists bread as a food that is often wasted.
You want to know how much wholemeal flour a multigrain loaf contains, and compare fibre and salt per 100 g. According to the Netherlands Nutrition Centre, multigrain bread contains at least three types of grain; the name doesn’t mean it’s entirely wholemeal.
You want to check which salt has been used in an organic loaf. According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt.
Start with the organic certification and the size. Then use the ingredients list and nutritional information to compare loaves.
| What to check | Check when buying | Who is this most important for? |
|---|---|---|
| Organic certification | Look for the EU organic logo and the control code on the packaging. | If organic is a must for me, I want more than packaging that simply looks natural. Around 26% of consumers prioritise verified organic origins. |
| Half loaf and storage | Check the weight and the storage or freezing instructions. | In a small household, I don’t want to keep opening a whole loaf that I can’t finish in time. A suitable quantity is a priority for around 26% of consumers. |
| Wholemeal flour, fibre and salt | Read the ingredients and compare fibre and salt per 100 g; also check whether the proportion of wholemeal flour is stated. | The name ‘multigrain’ doesn’t tell me enough about the ingredients, so I want to be able to compare the nutritional information. This is the main concern for around 21% of consumers. |
| Iodised salt and allergens | Look for ‘iodised salt’ or ‘baker’s salt’, and read the allergen information for the specific loaf. | I want to know which salt has been used and which allergens the loaf contains before I choose it. Checking the label is the top priority for around 16% of consumers. |
| Current product and size | Check that the exact organic half-loaf version is available and compare the packaging when you buy it. | A product page is only helpful if I can actually buy the same version. For around 11% of consumers, this practical check before buying is the priority. |
According to the Netherlands Nutrition Centre, ‘multigrain’ refers to at least three types of grain, not to the amount of wholemeal flour.
Read the ingredients list and compare any stated proportion of wholemeal flour, along with the fibre per 100 g.
Bakers are not required to use baker’s salt, according to the Netherlands Nutrition Centre. So the word ‘organic’ doesn’t tell you which salt is in the loaf.
Check the ingredients for ‘iodised salt’ or ‘baker’s salt’, or ask the baker which salt has been used.
Jumbo has product pages for organic half multigrain loaves that say the products are no longer available online. Finding a version doesn’t necessarily mean you can buy it.
Check the status of the exact version just before you buy, and compare the label on the loaf you’re purchasing.
Albert Heijn has product pages for an organic Zaans brown multigrain half loaf and an organic Oerdesem multigrain half loaf.
Jumbo has product pages for organic brown and organic wholemeal multigrain bread in a 400 g half-loaf size.
Lidl lists an organic rustic multigrain sourdough loaf and, separately, a half dark multigrain loaf.
Aldi lists a half farmhouse wholemeal multigrain loaf.
In 2022, PLUS announced organic farmhouse white and farmhouse brown multigrain bread, and also lists half loaves in its range.
Dirk lists half multigrain loaves in its search results.
No. According to the Netherlands Nutrition Centre, multigrain bread contains at least three different types of grain, but the name doesn’t mean that all the grains used are wholemeal. Check the ingredients and any stated proportion of wholemeal flour.
Look for the EU organic logo and organic control code on the packaging of the loaf you choose. The Government of the Netherlands says that ‘organic’ is a protected term for products that are checked; green packaging alone is not a certification mark.
No. According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. Look for ‘iodised salt’ or ‘baker’s salt’ on the label, or ask your baker.
Follow the storage and freezing instructions for that particular loaf. Albert Heijn says that its two organic half multigrain loaves can be frozen at home on the day of purchase.
Read the allergen information for the exact version; organic doesn’t mean allergen-free. The two organic half multigrain loaves from Albert Heijn mentioned above contain gluten-containing cereals, including wheat, and one of them also contains rye and spelt.