Who are these choices relevant to?

Fans of a sweet breakfast who keep an eye on sugar

You’re after crunchy granola, but compare the sugar content and any mention of added sugars on the label for each flavour.

Shoppers who consciously choose organic

It matters to you that the granola’s organic status can be verified. The label on the packaging and the EU organic logo are more important than words such as ‘natural’ or ‘pure’.

Shoppers who need to check allergens

You read the full allergen information, even when the flavour name mentions just one ingredient, such as chocolate or nuts.

What should you look for in organic granola?

First decide whether organic certification is essential to your choice. Then compare the nutritional information and allergens on the current packaging of the varieties you’re considering.

What to look for What to check when buying Who it matters to
Organic certification Look for the organic label and the EU organic logo on the packaging. If I’m choosing organic, I want to be able to check that on the packaging. For around 45% of consumers, this assurance comes first.
Sugars and fibre Compare the nutritional values per 100 g and check the stated serving size and added sugars. I want a sweet flavour, but I also want to see how much sugar and fibre my chosen variety contains; around 33% of consumers prioritise this balance.
Ingredients and allergens Check the ingredients, allergens and ‘may contain’ warnings on the current packaging. If I need to avoid certain ingredients, the flavour name alone isn’t enough to make a choice. For around 22% of consumers, this check matters most.

Common mistakes

  • Assuming organic means no added sugar

    Organic certification relates to how a product is produced. Product listings from Jumbo and Albert Heijn show different amounts of added sugar in specific organic granola varieties.

    Use the certification to check that a product is organic, then compare the sugars, fibre and serving size of the flavour you want to buy.

  • Checking only the flavour name for allergens

    Granola with chocolate, grains or nuts may also contain other allergens or carry a ‘may contain’ warning.

    Before buying, read the full allergen information on the current packaging.

Brands and varieties compared

AH Biologisch

The chocolate and almond granola is an example to consider if you want to compare organic granola with chocolate.

  • Albert Heijn lists the EU organic logo, 6% chocolate pieces, 4% almonds and 9.1 g of fibre per 100 g for this variety.
  • The same product listing states that it contains 12 g of added sugars per 100 g. Check the packaging and availability again for the current variety.

Zonnatura

Bio Granola Classic Crunchy is a variety to compare if added sugar and fibre are important to you.

  • Jumbo lists 0% added sugar and 22 g of fibre per 100 g for this specific variety.
  • The variety contains oats, gluten and soya, and may contain milk, nuts and sesame. Check the current packaging and availability.

Smaakt

The organic Granen Noten variety combines grains with ingredients including nuts, dried fruit and honey.

  • Jumbo lists an organic label and 8.6 g of sugars per 100 g for this specific variety.
  • The variety contains gluten-containing cereals and nuts, and may contain milk, peanuts and sesame. Read the label on the pack you buy.

Leev

The organic chocolate and coconut variety offers a different flavour combination to compare for ingredients and nutritional values.

  • Albert Heijn lists 12 g of fibre and 13 g of sugars per 100 g for this specific variety.
  • The variety contains gluten-containing cereals and soya, and may contain nuts, peanuts, milk and sesame, among other things.

Granola on Joybuy

Related products coming soon.

Frequently asked questions

How can I check whether prepacked granola is organic?

Look for the organic label and the EU organic logo on the packaging. According to Skal Biocontrole, this logo is mandatory on prepacked organic consumer products in the EU.

Does organic granola contain no added sugar?

No. Organic certification says nothing about the amount of added sugar. For the exact flavour, compare the ingredients and nutritional information, including ‘of which sugars’ per 100 g.

How do I decide on a serving size for breakfast?

Use the serving size on the packaging as a point of comparison, then decide how much granola you want to use. Albert Heijn gives a 40 g serving for its organic chocolate and almond variety; this isn’t a standard serving size for other granola.

Does organic granola always contain nuts or gluten?

It varies by product. The varieties mentioned have different ingredients and allergen warnings, so check the full information on the current packaging rather than relying on the flavour name.

How should I store granola after opening?

Follow the storage instructions on the packaging of your granola. The Jumbo and Albert Heijn product listings mentioned recommend storing it in a cool, dry place in a sealed container, among other advice.