What should you look for when choosing?
If you’re buying for someone with coeliac disease, first check the gluten-free claim on the pack. Then see whether the same product also meets your preferences for organic ingredients and the ingredients you want.
| What to look for |
What to check when buying |
Who it matters to |
| Gluten-free claim |
Look for ‘gluten-free’ or the Crossed Grain symbol on the specific pack. Don’t rely on reading ‘oats’ in the ingredients alone. |
When I buy oats for someone with coeliac disease, I want to see that this specific pack is intended for a gluten-free diet; this check is the top priority for around 33% of consumers. |
| Organic and gluten-free |
Check the same pack for both the gluten-free claim and the EU organic logo and control code. |
If you’re looking for both qualities, you don’t want to pick up an organic product that isn’t labelled gluten-free; this combination is the top priority for around 33% of consumers. |
| Ingredients and product type |
Compare plain oats with a multi-seed mix, looking at the ingredients and preparation instructions. For a mix, read the full allergen information too. |
For breakfast, I want to choose between a simple oat base and a mix with extra ingredients; around 20% of consumers prioritise this product type. |
| Availability when buying again |
Check which version is available again, and read the label on the pack you receive. |
When I reorder a product I know, I want to avoid a replacement version having different claims without me realising; for around 14% of consumers, this practical consistency is their main concern. |
Brands to consider
The differences below apply to the specific products listed, not necessarily to every type of oats from the same brand.
Simply Free by Leev
According to Jumbo, the 450 g Gluten-Free Oats version consists of 100% organic wholegrain gluten-free oats. The product listing also mentions the Crossed Grain symbol.
- Plain oats for anyone looking for a product that is both organic and gluten-free.
- If you choose a different Leev product, check both claims on the pack again.
Zonnatura
According to Jumbo, Gluten-Free Multi-Seed Oats 350 g contains gluten-free oats, as well as ingredients including linseed, chia and quinoa. The product information states that it contains organic ingredients.
- A multi-seed option if you’re looking for something other than plain oats.
- Jumbo stated that this product was no longer included in its online range. Check current availability and the full ingredients list.
Albert Heijn
Albert Heijn describes its AH Gluten-Free Wholegrain Oats as being produced in a completely gluten-free environment.
- A plain, gluten-free wholegrain oat option if organic certification isn’t essential.
- Don’t assume it’s organically certified without checking for the organic logo and control code on the pack you choose.
Jumbo
Jumbo lists separate gluten-free and organic own-brand products. The claims don’t automatically apply to the same pack.
- The listing for Lekker Vrij van Gluten Oats 450 g mentions the Crossed Grain symbol.
- Organic Wholegrain Oats 500 g lists gluten and may also contain other gluten-containing grains. Don’t choose this product if you’re buying for someone with coeliac disease.
Quaker
According to Quaker, Quaker Oatmeal Original consists of 100% wholegrain oats, but may contain barley and wheat.
- A standard plain oat option if you don’t need a gluten-free product.
- Quaker says it cannot guarantee that its products are completely gluten-free. Don’t use Original as a gluten-free alternative if you have coeliac disease.
Related Joybuy products
Related products coming soon.
Frequently asked questions
Are ordinary oats suitable for someone with coeliac disease?
Not necessarily. According to the Netherlands Nutrition Centre, ordinary oat products may be contaminated with gluten. If you’re buying for someone with coeliac disease, look for the Crossed Grain symbol or an explicit gluten-free claim on the specific pack.
What does ‘gluten-free’ mean for oats?
For oats marketed as gluten-free in the EU, Regulation (EU) No 828/2014 sets conditions to prevent contamination with wheat, rye, barley and their cross-bred varieties. The gluten content must not exceed 20 mg/kg. Check the claim on the product you choose when buying.
How can I recognise organic oats?
Check the packaging for the EU organic logo, the control code and the indication of where the agricultural raw materials come from. According to the European Commission, the logo may only be used on organically certified products; by itself, it says nothing about whether a product is gluten-free.
Should I read the label again when I buy the product again?
Yes. If gluten-free is essential, check the pack you receive each time. Albert Heijn points out that ingredients, nutritional information and allergen information can change. A previous order is no substitute for checking again.