What should you look for when choosing?
Start by checking whether the specific loaf is suitable for a gluten-free diet. Then check the organic label and, if you eat the bread often, compare the nutrition information and storage instructions.
| What to look for | What to check when buying | Who it matters to |
| Gluten-free suitability |
Look for ‘gluten-free’ or the Crossed Grain trademark on the current packaging. Check the ingredients and allergen information too. |
When I buy bread for someone with coeliac disease, I want to confirm it’s gluten-free without relying on a general bread name. This check comes first for around 50% of consumers. |
| Organic label |
Check for both the gluten-free label and the European organic logo on the pre-packed bread you choose. |
I want to shop organically, but only buy bread that is also clearly labelled as gluten-free. This combination is the top priority for around 30% of consumers. |
| Everyday use |
Compare fibre and salt per 100 g, and check the ingredients, including whether iodised salt is used, as well as the storage instructions. |
When gluten-free bread often replaces my usual bread, I want to know what I’m eating regularly and how to store it. Around 20% of consumers prioritise this everyday practicality. |
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Frequently asked questions
Is organic bread automatically gluten-free?
No. The organic and gluten-free labels mean different things. If you’re buying bread for someone with coeliac disease, check for the gluten-free label or the Crossed Grain trademark. If organic is a condition of your purchase, also look for the European organic logo on the pre-packed bread you choose.
Is bread containing oats suitable for someone with coeliac disease?
Not all bread containing oats is suitable. According to the Netherlands Nutrition Centre, oats can be contaminated with gluten, so check the bread’s gluten-free credentials. For oat products, the Netherlands Nutrition Centre recommends the official Crossed Grain trademark.
Why should I think about iodine when replacing ordinary bread?
The Netherlands Nutrition Centre points out that iodine intake can fall if you cut out ordinary bread. Check whether iodised salt or baker’s salt is listed in the ingredients of gluten-free bread, but don’t assume that every gluten-free loaf contains it. If you have questions about replacing ordinary bread long term, a specialist dietitian can help assess your overall diet.
How should I store organic gluten-free bread once it’s opened?
Follow the storage instructions for the bread you’ve bought, as they vary by product. For Consenza Vezelrijk zadenbrood chia, Albert Heijn advises storing it in a cool, dry, dark place and using it within two days of opening.
Can I rely on organic bread from the regular bakery section?
The organic label alone doesn’t confirm that bread is suitable for a gluten-free diet. If you’re buying for someone with coeliac disease, choose a product clearly identified as gluten-free and check the current product information. Don’t assume it’s suitable based on the shop section where the bread is sold.