If you want to buy flavoured crisps and organic is a must, check the organic certification on the packaging first. According to the European Commission, the EU organic logo is compulsory for most pre-packed organic products sold in the EU. Then choose your preferred flavour and type of crisp, and compare the nutritional information and allergens for the exact products you’re considering: organic certification doesn’t automatically tell you anything about their nutritional value.
You want paprika crisps or another flavour that is certified organic, not just a packet that looks natural. Check the organic certification on the exact product packaging; according to the European Commission, the EU organic logo is compulsory for most pre-packed organic products in the EU.
You might be looking for paprika flavour, but also want to choose between standard and ridged crisps. Albert Heijn lists both as organic paprika options; compare the product type and ingredients before choosing.
You don’t want organic certification to replace checking the nutritional information and allergens. Compare the nutritional values per 100 g and read the ingredients and allergen information on the current packaging for each flavour.
First decide whether organic is a must for you. From the options that meet this requirement, you can weigh up flavour and type of crisp against the nutritional and allergen information on the label.
| What to consider | What should you check? | Who is this most important to? |
|---|---|---|
| Organic certification | For pre-packed products, check for the EU organic logo and organic certification on the packaging. | If organic is a must for me, I want to see a clear certification rather than judging by how the packet looks. Around 36% of consumers put this check first. |
| Flavour and type of crisp | Compare the flavour description and check whether you’re looking at standard potato crisps, ridged crisps or another type of snack. | I want paprika flavour and a texture I enjoy, without giving up my organic choice. For around 29% of consumers, flavour and type of crisp matter most. |
| Nutritional information and allergens | Compare the nutritional values per 100 g and read the ingredients and allergen information for the exact product. | When I compare products, I want to know what’s in the packet and which allergens are listed. Around 21% of consumers prioritise this label information. |
| Availability | Check whether your preferred organic flavour is still available to order online or in your chosen shop. | I’m looking for a specific organic flavour and don’t want to find out it’s unavailable only when I go to order. Availability is the main concern for around 14% of consumers. |
Organic certification describes how a product is made, not how much salt or fat it contains. Jumbo lists 1,40 g of salt and 32,8 g of fat per 100 g for its organic paprika crisps; these values apply to that product, not all organic crisps.
Use the organic certification to assess how the product is made, and also compare the nutritional information for the options you’re considering.
Jumbo’s product page for Chips Paprika Biologisch 125 g still has product information, but says that the item is no longer part of its online range.
Check availability before counting on a particular flavour. If organic is essential for you, check the packaging of any alternative too.
The ingredients in flavoured crisps vary from product to product. Pringles lists wheat and milk, and may contain soya, in Classic Paprika; according to the product information at Jumbo, Smiths Sticks Paprika contains milk and sulphites.
Read the ingredients and allergen information on the current packaging for the exact product you want to buy.
Albert Heijn offers organic paprika crisps and organic ridged paprika crisps under its own brand.
Jumbo has product pages for Jumbo Chips Paprika Biologisch 125 g and Smaakt Bio Potato Chips Paprika 125 g.
Smaakt lists Chips paprika in its snack range, and Jumbo has a product page for Smaakt Bio Potato Chips Paprika.
Lay's offers products including Paprika and Oven Baked Roasted Paprika; there’s no evidence that these options are organic.
Pringles offers Classic Paprika in 40 g, 70 g and 165 g tubes.
Smiths Sticks Paprika is a potato and maize snack in stick form, rather than a classic flat potato crisp.
Check the organic certification on the packaging and look for the EU organic logo on pre-packed products. According to the European Commission, the logo is compulsory for most pre-packed organic products sold in the EU; green packaging or the word ‘natural’ is no substitute for checking.
No. Organic certification describes how a product is made and doesn’t automatically determine how much salt, fat or energy it contains. So compare the nutritional information per 100 g for the exact flavours you’re considering, and check the information per serving too if you wish.
Read the ingredients and allergen information on the current packaging for the specific product. Pringles lists wheat and milk, and may contain soya, in Classic Paprika; according to the product information at Jumbo, Smiths Sticks Paprika contains milk and sulphites. Don’t assume that one flavour or snack shape has the same ingredients as another.
