Organic shoppers happy to measure their own portions
You’re looking for organic breakfast flakes and don’t mind measuring a portion out of a larger bag at home.
If you want to buy organic and are happy to measure out your own portion, choose a bag of breakfast flakes with an organic label you can check on the packaging. Individual portion sachets save you the effort of measuring, but check their organic status separately: the Quaker portion sachets described here are not confirmed as an organic option. If you’re looking for chocolate sprinkles for bread, you’re after a different product category.
You’re looking for organic breakfast flakes and don’t mind measuring a portion out of a larger bag at home.
You want a pre-portioned serving for work, school or a quick breakfast. If organic status is essential to you, check the label separately.
You’re looking for chocolate sprinkles for bread, not oat, spelt or multigrain flakes for breakfast.
First, decide whether you mean breakfast flakes or chocolate sprinkles. If you’re choosing breakfast flakes, decide what matters most: a verifiable organic label or portions that are already individually wrapped.
| What to consider | What to check | Who is this important to? |
|---|---|---|
| Organic label | Check the label on the packaging. According to the European Commission, the EU organic logo may only appear on certified products. | If I want to buy organic and can measure out my own portion, I need to be able to verify the label on the bag I choose. Organic status would be the top priority for around 40% of consumers. |
| Individual or self-measured portions | Check whether the bag contains individual sachets; a large bag stating the number of portions does not mean they are individually wrapped. | For work or school, I want to take a portion with me without measuring it out beforehand. Pre-portioned servings would be the top priority for around 40% of consumers. |
| Type of flakes and how you’ll use them | Check whether you’re looking at breakfast flakes or chocolate sprinkles for bread. For breakfast flakes, read the type of flake and the preparation instructions. | I’m looking for something different for porridge than for a slice of bread with chocolate sprinkles. The right product type would matter most to around 20% of consumers. |
Jumbo lists around 13 portions for its 500 g bag of organic wholegrain porridge oats. This does not mean there are 13 individual sachets in the bag.
If you’re looking for both features, check the packaging format as well as the organic label.
Chocolate sprinkles for bread are a different category from oat, spelt and multigrain flakes for breakfast. So the preparation instructions for breakfast flakes won’t help you choose a bread topping.
Add ‘breakfast’, ‘porridge oats’ or ‘bread topping’ to your search to find the right category.
For the specific product you choose, check the labels and ingredients on the packaging, especially if you’re choosing based on organic status or allergens.
Check the packaging when you buy the product and when it arrives, including the size, ingredients and any allergen information.
PLUS describes BIO+ Fine Porridge Oats as a 500 g organic bag that can be eaten hot or cold.
Jumbo sells organic wholegrain porridge oats and organic spelt flakes under its own brand, in 500 g packs.
Jumbo sells Smaakt coarse organic wholegrain oat flakes in a 500 g pack, among other products; PLUS also lists an organic XL bag of 1,500 g.
PLUS describes Quaker Original Porridge Oats as a 324 g box containing 12 portion sachets.
Look for the EU organic logo, the control code and the indication of where the agricultural ingredients come from on the packaging. According to the European Commission, the logo may only be used on products certified as organic by an authorised control body.
No, the number of portions doesn’t tell you that. Jumbo describes its organic wholegrain porridge oats as a 500 g pack containing around 13 portions; check the packaging description if you want individual sachets.
Don’t assume they’re organic without checking further. PLUS lists Quaker Original Porridge Oats as containing 12 portion sachets, but the product information described here doesn’t confirm an organic label. Check the packaging to be sure.
Read the allergen information for the exact product on the packaging. The organic Jumbo porridge oats described here list oats and gluten; the Quaker portion sachets described here state that they may contain soya, barley and wheat.