Who are these flakes for?

Active people pairing flakes with a source of protein

They’re looking for an organic grain base for a snack made with ingredients such as quark, yoghurt, milk or a plant-based alternative. They consider the protein in the flakes alongside the other ingredients.

Anyone looking for a quick post-workout snack

They want to stir flakes into yoghurt or prepare overnight oats in advance, rather than cook porridge when they’re ready to eat.

Shoppers checking grains and allergens

They compare oats, spelt and buckwheat by checking the ingredients and allergen information. If they need gluten-free labelling, they check this on the specific product.

What should you look for when choosing?

First, decide which grain and allergen information suit you. Then compare how the flakes are prepared, their nutritional information and their organic labelling.

What to consider What to check when buying Who it matters to
Protein in your snack Compare protein per 100 g and per serving, and consider what you’ll have with the flakes. If you eat flakes with quark or yoghurt after exercise, you’ll want to know how much protein the whole snack provides. Around 36% of consumers prioritise pairing them with a source of protein.
Preparation time Check whether the flakes can be eaten cold or soaked in advance, or need to be cooked according to the packaging. If you need a quick snack, you’ll want to mix the flakes straight away or prepare them in advance. Easy preparation is the top priority for around 29% of consumers.
Grain and allergens Read the current ingredients and allergen information, and look for explicit gluten-free labelling if needed. If you need to avoid certain grains, the word ‘organic’ alone isn’t enough. Around 21% of consumers prioritise a suitable grain or allergen information.
Organic labelling Look for the EU organic logo, control code and origin statement on the packaging. If you specifically buy organic, you’ll want to check the claim on the packaging. This is the main purchasing concern for around 14% of consumers.

Common mistakes

  • Assuming organic means it’s a complete snack

    Organic certification relates to how a product is made. The protein in your snack also depends on the serving size and what you add to the flakes.

    Check the nutritional information per serving and think of the flakes as one part of your snack, rather than a substitute for all the other ingredients.

  • Assuming regular oats are gluten-free

    The word ‘organic’ doesn’t automatically mean rolled oats are gluten-free. The regular oat products reviewed and the explicitly labelled gluten-free Consenza option have different product information in this respect.

    If you need gluten-free labelling, check for that claim and read the current allergen information on the packaging you buy.

  • Relying on out-of-date product information

    Ingredients, nutritional values and allergen information can change between packs. This matters especially if a particular grain or allergen statement will determine your choice.

    Check the information on the packaging itself before use.

Brands compared

AH Biologisch

The range includes coarse wholegrain rolled oats that can be used as a base for yoghurt, quark or overnight oats.

  • The variant reviewed lists organic wholegrain oats, the EU organic logo and control code NL-BIO-01.
  • Check the current packaging for information about oats, gluten and possible traces.

Jumbo

The own-brand range includes organic wholegrain oat and spelt flakes for porridge, overnight oats and more.

  • The oat flakes reviewed list 14 g of protein and 12 g of fibre per 100 g.
  • The spelt flakes reviewed contain spelt, so choose your grain by checking the ingredients and allergen information.

Smaakt

The brand offers organic coarse rolled oats and buckwheat flakes for anyone comparing different grain bases.

  • The buckwheat flakes reviewed list organic buckwheat as an ingredient.
  • Check the current trace information for the variant you choose; buckwheat flakes and oat flakes have different nutritional information.

Consenza

An option to consider if you’re looking for organic wholegrain rolled oats with explicit gluten-free labelling.

  • The variant reviewed is described as organic, gluten-free wholegrain rolled oats.
  • Check the labelling and allergen information on the packaging of the variant you buy.

Joybuy products

Related products coming soon.

Frequently asked questions

How can I tell if flakes are certified organic?

For pre-packed flakes, look for the EU organic logo, control code and origin statement. According to the European Commission, the EU organic logo can only be used on products certified as organic by an authorised control authority or control body.

Are rolled oats enough on their own for a post-workout snack?

Rolled oats can be the base of your snack, but the amount of protein in the whole snack depends on your serving size and the other ingredients. So compare the nutritional information for the flakes with what you eat alongside them, such as yoghurt or quark.

Do I need a protein shake as well as flakes?

According to the Netherlands Nutrition Centre, you don’t need a protein shake to get protein after exercise. Everyday foods can provide protein too, so consider the flakes and any additions as part of your overall diet.

Can I choose regular organic oats if I need gluten-free labelling?

No. Don’t assume regular organic oats are labelled gluten-free. Choose a product that explicitly carries this claim and check the current allergen information. The Consenza variant reviewed has this description.

How should I store an opened pack of flakes?

The product pages reviewed recommend storing flakes in a cool, dry, dark place and keeping the pack tightly closed. Follow the storage instructions and use-by or best-before date on your own packaging.