What should you look for when choosing?
When choosing organic flakes for a breakfast that needs to meet allergy requirements, your particular allergen determines which products are unsuitable. After that, you can compare the type of grain, any gluten-free label and the product’s organic information.
| What to check |
What to look for when buying |
Who it matters most to |
| Allergens and possible traces |
Check the ingredients, declared allergens and warnings such as ‘may contain’ on the current packaging. |
If I need to avoid a specific allergen strictly, I also want to know whether possible traces of it are mentioned. Around 42% of consumers put this allergen check first. |
| Gluten and type of grain |
Check whether the product contains spelt or oats. If you avoid gluten, look for an explicit gluten-free label and check for any ‘may contain’ warnings too. |
If I want to avoid gluten but can tolerate oats, I look for a different type of flake than if I need to avoid oats. For around 33% of consumers, the choice of grain or gluten-free option is the main consideration. |
| Organic label and how you’ll use it |
Check the organic certification information and preparation instructions for the flakes that meet your allergen requirements. |
I want to choose flakes labelled organic that suit the breakfast I’m making, without skipping the allergen check. This is the main consideration for around 25% of consumers. |
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Frequently asked questions
Does organic mean flakes are suitable for people with a food allergy?
No. The organic label and allergen information answer different questions. For your allergy, check the ingredients, any allergens present and any warnings about possible traces on the current label.
Are organic spelt flakes gluten-free?
No. The spelt flakes described by Jumbo and Albert Heijn contain spelt, a cereal that contains gluten. Don’t choose spelt flakes if you need to avoid gluten or spelt.
Are organic buckwheat flakes automatically suitable if I avoid gluten?
No. Smaakt’s organic buckwheat flakes list buckwheat as an ingredient, but also warn of possible traces of cereals containing gluten. Check the current packaging and assess the warning in line with your dietary advice.
What allergen information should I check on pre-packed flakes?
Check which allergens are listed as ingredients, and also look for any warnings about possible traces. Ondernemersplein explains the mandatory labelling of the 14 allergens on the EU list; for your own choice, what matters is which of these appear on the product label.