What should you look for when choosing?
First, check whether anyone needs to eat strictly gluten-free. Then choose a preparation method that suits your schedule, and only after that decide which grain and flake size will work best for your bowl or snack.
| What to consider |
What should you check? |
Who is this most important for? |
| Preparing in advance |
Check the instructions for cold use, overnight oats or cooking. For its organic coarse oat flakes, Albert Heijn recommends chilling overnight oats for 8 hours. |
If I don’t want to prepare anything while we’re playing, the bowl needs to be ready before the guests arrive. Around 40% of consumers say being able to prepare food in advance is their top priority. |
| Organic labelling |
Check the organic product label and the EU organic logo on the packaging. According to Skal Biocontrole, the logo is compulsory for pre-packed foods produced in the EU and sold as organic. |
People who consciously choose organic flakes want to be able to identify this on the product rather than rely on its name. For around 30% of consumers, this is the top priority. |
| Gluten and allergens |
If someone needs to eat strictly gluten-free, look for an explicit gluten-free label and check the ingredients, allergens and any ‘may contain’ information. |
If a guest needs to eat strictly gluten-free, I can’t assume spelt flakes or ordinary organic oat flakes are suitable just from their name. For around 20% of consumers, this dietary requirement is the first priority. |
| Texture and recipe |
Check whether you’re looking at fine or coarse oat flakes, or spelt flakes, and see what uses are suggested. Jumbo recommends its organic spelt flakes for muesli, baking and porridge. |
For homemade muesli or a snack, I want to choose the grain and flake size that best suits my recipe. Around 10% of consumers put this choice first. |
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Frequently asked questions
How can I check whether flakes are organic?
Look for the organic label and the EU organic logo on the packaging. According to Skal Biocontrole, the logo is compulsory for pre-packed foods produced in the EU and sold as organic.
Are organic oat flakes automatically gluten-free?
No. Organic and gluten-free are separate qualities. If a guest needs to eat strictly gluten-free, check for an explicit gluten-free label and read the ingredients, allergens and any warnings about the possible presence of other cereals.
Can I serve spelt flakes to a guest who needs to eat strictly gluten-free?
No, spelt flakes aren’t suitable for a strictly gluten-free diet. The Voedingscentrum describes spelt as a type of wheat that contains gluten; Jumbo also lists spelt and wheat gluten in its organic spelt flakes.
When should I prepare overnight oats for game night?
For Albert Heijn’s organic coarse oat flakes, allow for the 8 hours of chilling recommended for its overnight oats recipe. If you’re using different flakes, follow the instructions on that pack.
What else should I check on the packaging?
Pay particular attention to the type of grain, flake size, preparation instructions and allergen information for the product you’re buying. Fine oats, coarse oat flakes and spelt flakes don’t all have the same labelling.