Who is this choice relevant to?

Small organic households

If you shop for one or two people, you’ll want to check that both products are organic and choose a quantity you can use up.

Organic shoppers who check nutritional information

For these shoppers, the type of rusk and the nutritional value of the sweet topping matter just as much as organic certification.

Label-conscious shoppers

If you need to check ingredients or allergens, look at the exact packaging for both the rusks and the chocolate sprinkles, including storage advice and certification.

What should you look for when buying?

First, check the organic label on both packs. Then compare how much of each product you use, and read the nutritional information for the varieties you choose.

What to consider What to check when buying Who should pay particular attention?
Organic status Look for the EU organic logo on both the rusks and the chocolate sprinkles, and check the exact varieties. If I want to buy both products as organic, I need to see the logo on both packs. Around 45% of consumers give this check top priority.
A suitable quantity Compare the pack size, number of portions, best-before date and storage advice with how much you use. In a small household, I don’t want to open a pack if I won’t use it all. Around 33% of consumers prioritise avoiding unused stock.
Nutritional information Compare factors such as sugars and fibre per 100 g for the exact products; don’t infer the ingredients from the organic certification. I want to know how the rusks and sweet topping fit into my diet, even if they’re organic. This is the most important buying consideration for around 22% of consumers.

Common mistakes

  • Mistaking a cocoa certification for an organic certification

    A label such as Rainforest Alliance for cocoa doesn’t mean that the chocolate sprinkles as a whole are organic.

    To make sure both products are organic, check for the EU organic logo on the exact packs of both the chocolate sprinkles and the rusks.

  • Relying on an old product listing

    On the product pages for Beschuit met Hagelslag Melk and Bio Nature Hagelslag Puur, Jumbo says these products are no longer in its online range.

    Check current availability before planning to buy a ready-made combination. Alternatively, choose rusks and chocolate sprinkles separately and check the organic status of each.

  • Choosing a pack without considering how much you’ll use

    Pack size alone doesn’t tell you how much a small household will actually get through.

    Compare the number of portions and the best-before date with how much you use, and finish opened packs before starting new ones, as advised by Milieu Centraal.

  • Assuming organic means a particular nutritional value

    Organic certification doesn’t tell you how much sugar or fat a product contains. The Netherlands Nutrition Centre highlights sugars and saturated fats in chocolate sprinkles.

    Read the nutritional information for the exact sprinkles you’re buying, and think carefully about how much topping you want to use.

Brands to consider

AH Biologisch

Albert Heijn lists AH Biologisch Volkoren beschuit meerzaden as organic wholemeal multiseed rusks, in a 184 g pack containing eight portions.

  • The product information lists wholemeal ingredients, the EU organic logo and the inspection code NL-BIO-01.
  • The organic status of these rusks says nothing about the status of the chocolate sprinkles you choose to go with them.

Jumbo

Jumbo has product pages for a rusks-and-chocolate-sprinkles product and for Bio Nature Hagelslag Puur.

  • The separate product listings make it clear which combination or variety of sprinkles is being referred to.
  • Jumbo says both of these products are no longer in its online range, so check what’s available when you buy.

De Ruijter

Jumbo lists De Ruijter Hagelslag Melk in a 390 g pack.

  • The product information lists ingredients and allergens, including milk and soya.
  • A label indicating Rainforest Alliance-certified cocoa doesn’t confirm that these chocolate sprinkles are organic.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I check whether both the rusks and chocolate sprinkles are organic?

Check each pack separately for the EU organic logo. According to the Government of the Netherlands, this logo identifies organic products. An organic label on the rusks alone doesn’t also apply to the topping.

Are chocolate sprinkles made with Rainforest Alliance cocoa organic too?

Not necessarily. Rainforest Alliance and organic are different labels. If organic status is a condition of your purchase, check for the EU organic logo on the exact pack of chocolate sprinkles.

What does organic certification tell me about nutritional value?

The certification doesn’t tell you how much sugar, fat or fibre a product contains. For that, read the nutritional information for the rusks and chocolate sprinkles you’ve chosen. The Netherlands Nutrition Centre highlights sugars and saturated fats in chocolate sprinkles, among other things.

How do I choose a quantity that suits a small household?

Compare the pack size and number of portions with what you’ll actually use, and check the best-before date and storage instructions for both products. Milieu Centraal advises using up opened products first.

Does organic bread always contain iodised baker’s salt?

No. According to the Netherlands Nutrition Centre, using baker’s salt when baking isn’t compulsory. This information relates to bread and doesn’t tell you which salt is used in a specific type of rusk, so check the ingredients of the rusks you choose.