Who is this choice relevant to?

Shoppers looking to choose organic

You want to check the organic status of the specific Dutch breakfast cake, rather than relying on words such as ‘natural’ or ‘wholegrain’. Look for the EU organic logo and the accompanying details of the control body and origin on the packaging.

Shoppers comparing nutritional values

You eat Dutch breakfast cake for breakfast or as a snack, and want to know how a slice contributes to your intake of sugars and fibre. The Netherlands Nutrition Centre gives figures of 11.1 g of sugars and 1.3 g of fibre for a 30 g slice of wholegrain Dutch breakfast cake; values may differ for the product you choose.

Shoppers checking for allergens

You check the ingredients and allergen information on the packaging before choosing a Dutch breakfast cake. The organic varieties from Albert Heijn and Jumbo described here contain rye and gluten; some varieties also state that they may contain nuts or wheat.

What should you look for when choosing?

If organic status is the deciding factor for you, make it your first check. Then compare the nutritional information and check that the ingredients, allergens and packaging suit when you plan to eat it.

What to consider What to check Who it matters to
Organic status For prepacked organic Dutch breakfast cake produced in the EU, check the EU organic logo, the control body code and the origin statement on the specific packaging. I want to shop organically and choose only a Dutch breakfast cake whose status I can check on the packaging. This check comes first for around 46% of shoppers.
Sugars, fibre and portion size Compare the nutritional values per 100 g, then check the weight of a slice or portion; use the values for the variety you have chosen. When I eat Dutch breakfast cake for breakfast or as a snack, I want to assess the sugars and fibre in the portion I have. These nutritional values are the main consideration for around 36% of shoppers.
Allergens and how you plan to use it Read the allergen information, including details of rye, gluten and possible nuts. If you have a particular flavour in mind, check the packaging and current availability too. Before serving, I want to know which allergens the Dutch breakfast cake contains and whether the flavour and packaging suit the occasion. This is the most important factor for around 18% of shoppers.

Common mistakes when choosing Dutch breakfast cake

  • Assuming organic means low in sugars

    Albert Heijn lists 41 g of sugars per 100 g for AH Biologisch Ontbijtkoek naturel ungesneden. The organic label doesn’t tell you how much sugar is in a slice.

    After checking the organic status, read the nutritional information for the specific variety, both per 100 g and for the portion you plan to eat.

  • Overlooking rye, gluten or possible nuts

    The organic varieties from Albert Heijn and Jumbo described here contain rye and gluten. The plain variety from Albert Heijn also states that it may contain nuts and wheat.

    Read the ingredients and allergen information on the current packaging. Don’t assume a product is suitable based on its organic status or brand name.

  • Assuming an older flavour is still available to buy

    Albert Heijn listed the cranberry and fig-and-date varieties included in its research as discontinued. Jumbo said the same of the organic Dutch breakfast cake with rye and spelt flour included in its research.

    If you’re looking for a fruity or other speciality variety, check the current product listing and packaging before adding it to your shopping list.

  • Treating ‘premium’ or ‘artisan’ as proof of safety

    The NVWA reported that, in its 2025 study, acrylamide levels were above the reference value in 34% of the 85 artisan-made Dutch breakfast cakes and gingerbreads tested. This study does not establish the level in any specific organic supermarket product.

    Compare varieties based on flavour, ingredients and when you plan to serve them, but don’t infer anything about the acrylamide level of a specific product from terms such as ‘premium’, ‘artisan’ or ‘organic’.

Brands to compare

When comparing Dutch breakfast cake, look at the specific variety: a brand’s products don’t all have the same organic status, nutritional values or allergens.

AH Biologisch / Albert Heijn

For AH Biologisch Ontbijtkoek naturel ongesneden 400 g, Albert Heijn lists the EU organic logo and NL-BIO-01. This makes it a useful point of comparison if you’re looking for a plain Dutch breakfast cake with verifiable organic status.

  • The product listing includes the ingredients, allergens and nutritional values for this variety.
  • The cake contains rye and gluten, may contain nuts and wheat, and lists 41 g of sugars per 100 g.

Jumbo

For its 250 g organic Dutch breakfast cake made with rye and spelt flour, Jumbo listed an organic label with NL-BIO-01 and an origin statement.

  • The listing lets you check the ingredients and organic status of this specific variety.
  • Jumbo said this variety was no longer available in its online range. The cake contains rye, wheat, spelt and gluten, and may contain nuts.

Peijnenburg

Peijnenburg Naturel Gesneden is a useful point of comparison if you also want to consider Dutch breakfast cake outside your organic selection.

  • Peijnenburg lists 3.1 g of fibre and 38 g of sugars per 100 g for this variety.
  • Don’t assume this variety is organic; check the packaging if organic production is a requirement.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I recognise organic Dutch breakfast cake on the packaging?

According to the European Commission, prepacked Dutch breakfast cake produced in the EU and sold as organic should display the EU organic logo on the packaging. Also look for the control body code and a statement of the origin of the agricultural ingredients. These labels don’t tell you how much sugar the product contains or which allergens are present.

Does ‘organic’ tell me anything about the sugar content?

No. You’ll need to read the nutritional information for the variety you’ve chosen. Albert Heijn lists 41 g of sugars per 100 g for AH Biologisch Ontbijtkoek naturel ongesneden. If you’re comparing portions, also check the weight of a slice.

Is organic Dutch breakfast cake gluten-free?

Not simply because it is labelled organic. The plain organic variety from Albert Heijn described here contains rye and gluten; the Jumbo organic variety made with rye and spelt flour also listed gluten. Check the current packaging of the product you want to buy.

Does all Dutch breakfast cake contain iodine because it uses baker’s salt?

You can’t assume that all Dutch breakfast cake does. The NVWA describes the addition of baker’s salt as the permitted way of adding iodine compounds to the relevant bakery products; this doesn’t mean that every Dutch breakfast cake contains baker’s salt. Check the ingredients of the specific variety.

Does an organic label tell me anything about acrylamide in Dutch breakfast cake?

No. The organic label doesn’t give you the acrylamide level of a specific Dutch breakfast cake. In 2025, the NVWA tested 85 artisan-made Dutch breakfast cakes and gingerbreads, but its findings can’t be used to assign a level to an individual organic supermarket variety.