Who are these choices important for?

Shoppers who want to identify organic products

Don’t want to rely on the word ‘natural’ or green packaging alone? Look for the EU organic logo, the control body code and the country of origin statement. According to the European Commission, the organic logo may only be used on certified organic products.

Shoppers comparing wholemeal products and nutritional information

If fibre matters to you, check sugars, saturated fat and salt at the same time. The Netherlands Nutrition Centre recommends comparing labels per 100 g, as serving sizes can vary.

Shoppers checking ingredients and allergens

If you need to avoid certain ingredients or are looking for a specific dietary feature, check the current packaging. A label such as vegan or lactose-free doesn’t, by itself, tell you whether the product contains wheat or other allergens.

What should you look for when choosing?

When buying organic digestive biscuits, check the organic label, nutritional information and ingredients separately.

What to look for What to check when buying Who it matters to
Organic label Look for the EU organic logo and check the control body code and country of origin statement. According to the European Commission, the logo indicates organic certification. I don’t want to rely on green-looking packaging alone when buying organic groceries. For around 50% of shoppers, a verifiable organic label is the top priority.
Nutritional information Compare fibre, sugars, saturated fat and salt per 100 g across similar digestive biscuits. I’m looking for a wholemeal digestive, but I also want to know how its other nutritional values compare. Nutritional information is the first consideration for around 30% of shoppers.
Ingredients and allergens Read the current ingredients list and allergen information, even if a biscuit is described as vegan or lactose-free. If I need to avoid an ingredient, the contents matter more than the label on the front. Suitability is the deciding factor for around 20% of shoppers.

Common mistakes

  • Assuming wholemeal, vegan or natural means organic

    These words describe different qualities from organic certification. According to the European Commission, the EU organic logo may only appear on products certified as organic by an approved body.

    First check the organic logo and the accompanying control and origin information. Then assess the product’s other features.

  • Relying on the organic or wholemeal label alone

    According to Doves Farm’s nutritional information, its organic wholemeal digestive contains 18 g of sugars, 8.5 g of saturated fat and 1.03 g of salt per 100 g.

    Compare the nutritional information per 100 g with that of similar digestive biscuits, and choose based on the values that matter to you.

  • Overlooking allergens because of a dietary label

    Vegan or lactose-free doesn’t mean a biscuit is free from wheat or other relevant allergens.

    When you buy, check the ingredients and allergen information on the current packaging, including any ‘may contain’ statements.

  • Assuming organic means Fairtrade

    The Netherlands Nutrition Centre points out that the European organic label does not guarantee good working conditions for people growing crops in developing countries.

    If working conditions are also a buying criterion for you, look separately for a label that covers them.

Brands to consider

Doves Farm

A specific option to consider if you’re looking for an organic wholemeal digestive: Ekoplaza lists Doves Farm Wholemeal Digestive Biscuits in a 200 g pack.

  • Ekoplaza lists wholemeal wheat flour as the first ingredient and identifies this product as organic.
  • For this variety, Doves Farm lists 6.8 g of fibre, 18 g of sugars, 8.5 g of saturated fat and 1.03 g of salt per 100 g. The product contains wheat, so check the current packaging if allergens are important to you.

AH Biologisch

A supermarket own-brand range to consider if you’re looking for organic products at Albert Heijn.

  • Albert Heijn describes AH Biologisch as a wide-ranging selection.
  • If you’re specifically looking for digestive biscuits, check the current product range and the organic label on the pack you find.

Jumbo Biologisch

A place to look if you want to combine organic products with the rest of your shopping at Jumbo.

  • Jumbo describes its organic range and points to the European organic label as a way to identify organic products.
  • If you find a digestive biscuit, check the current product information and packaging. An organic range doesn’t, by itself, tell you whether a specific biscuit is organic.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

How can I identify an organic digestive biscuit?

Look for the EU organic logo, the control body code and the country of origin statement on the packaging. According to the European Commission, the logo may only be used on products certified as organic by an approved control authority or control body.

Does ‘organic’ tell me how much sugar or salt a biscuit contains?

No. The organic label doesn’t tell you how much sugar or salt a digestive contains. Check the nutritional information per 100 g and compare products in the same biscuit category.

Why should I compare digestive biscuits per 100 g?

Comparing per 100 g lets you assess nutritional values on a like-for-like basis. The Netherlands Nutrition Centre notes that per-serving values can be confusing when manufacturers use different serving sizes.

Is a vegan digestive also gluten-free?

No. Vegan doesn’t mean gluten-free. Check the ingredients and allergen information on the current packaging. For example, Doves Farm Wholemeal Digestive Biscuits contain wheat.

Are organic digestive biscuits automatically Fairtrade?

No. An organic label isn’t a Fairtrade label. According to the Netherlands Nutrition Centre, the European organic label doesn’t guarantee good working conditions for people growing crops in developing countries. Consider this buying criterion separately.