What should you look for when choosing?
When buying organic digestive biscuits, check the organic label, nutritional information and ingredients separately.
| What to look for |
What to check when buying |
Who it matters to |
| Organic label |
Look for the EU organic logo and check the control body code and country of origin statement. According to the European Commission, the logo indicates organic certification. |
I don’t want to rely on green-looking packaging alone when buying organic groceries. For around 50% of shoppers, a verifiable organic label is the top priority. |
| Nutritional information |
Compare fibre, sugars, saturated fat and salt per 100 g across similar digestive biscuits. |
I’m looking for a wholemeal digestive, but I also want to know how its other nutritional values compare. Nutritional information is the first consideration for around 30% of shoppers. |
| Ingredients and allergens |
Read the current ingredients list and allergen information, even if a biscuit is described as vegan or lactose-free. |
If I need to avoid an ingredient, the contents matter more than the label on the front. Suitability is the deciding factor for around 20% of shoppers. |
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Frequently asked questions
How can I identify an organic digestive biscuit?
Look for the EU organic logo, the control body code and the country of origin statement on the packaging. According to the European Commission, the logo may only be used on products certified as organic by an approved control authority or control body.
Does ‘organic’ tell me how much sugar or salt a biscuit contains?
No. The organic label doesn’t tell you how much sugar or salt a digestive contains. Check the nutritional information per 100 g and compare products in the same biscuit category.
Why should I compare digestive biscuits per 100 g?
Comparing per 100 g lets you assess nutritional values on a like-for-like basis. The Netherlands Nutrition Centre notes that per-serving values can be confusing when manufacturers use different serving sizes.
Is a vegan digestive also gluten-free?
No. Vegan doesn’t mean gluten-free. Check the ingredients and allergen information on the current packaging. For example, Doves Farm Wholemeal Digestive Biscuits contain wheat.
Are organic digestive biscuits automatically Fairtrade?
No. An organic label isn’t a Fairtrade label. According to the Netherlands Nutrition Centre, the European organic label doesn’t guarantee good working conditions for people growing crops in developing countries. Consider this buying criterion separately.