Shoppers looking to buy organic
You want recognised organic certification, not just words such as ‘natural’ or ‘artisan’. The EU organic logo helps with that first check; then read the label to check the seeds, type of flour and salt.
Looking for an organic currant bun with seeds? First, check for the EU organic logo, then make sure the seeds or kernels you want are listed in the ingredients. Organic certification alone tells you nothing about whether the bun is made with wholemeal flour, how much fibre it contains or whether it has iodised salt. So compare the nutritional information too, and read the allergen statement.
You want recognised organic certification, not just words such as ‘natural’ or ‘artisan’. The EU organic logo helps with that first check; then read the label to check the seeds, type of flour and salt.
You want to know whether a currant bun actually contains seeds or kernels, and which grains have been used. Check the ingredients list for seeds separately from the wholemeal claim, and compare fibre per 100 g.
You want to know whether iodised baker’s salt has been used and which allergens the product contains or may contain. Check each currant bun individually, even if it is organic.
First, decide whether organic certification and seeds are must-haves for you. Then compare wholemeal flour, nutritional information and pack size, focusing on the details that could affect your choice.
| What to consider | What to check before buying | Who it matters most to |
|---|---|---|
| Organic certification and seeds | Look for the EU organic logo and check the ingredients list for the seeds or kernels you want. | I only want to choose a product if both its organic status and the seeds I want are clearly indicated. For around 36% of shoppers, this combination comes first. |
| Wholemeal and fibre | Check for a wholemeal claim and compare fibre per 100 g; the presence of seeds alone tells you nothing about the type of flour. | If I’m mainly interested in the grain base, I want to be able to distinguish a currant bun made with wholemeal flour from one made with seeds but based on white flour. Wholemeal and fibre matter most to around 29% of shoppers. |
| Type of salt, nutritional information and allergens | Check whether baker’s salt or iodised salt has been used, compare sugars and salt per 100 g, and read the allergen statement. | I want to know what type of salt has been used and be able to check the nutritional information and allergens. This is the most important consideration for around 21% of shoppers. |
| Packaging and storage | Compare the number of buns with how many you’ll use, and check the storage instructions; freeze any leftovers promptly. | I don’t eat a currant bun every day and want to avoid buying a pack that’s too large for me. Around 14% of shoppers give this practical consideration the most attention. |
According to the Government of the Netherlands, you can recognise organic products by the EU organic logo. It doesn’t tell you whether a currant bun contains seeds, wholemeal flour or iodised salt.
After checking the organic logo, read the ingredients list and, if fibre matters to you, compare the nutritional information per 100 g.
The Netherlands Nutrition Centre says that using baker’s salt isn’t compulsory. The type of salt can therefore vary between products, including organic bread.
Look for baker’s salt or iodised salt on the label. If the product is unwrapped, ask the baker which type of salt has been used.
A currant bun can contain seeds without being made with wholemeal flour. Seeds and type of flour are two separate features.
Check for a wholemeal claim and compare fibre per 100 g if the grain base is your priority. Also consider the seeds separately, based on the combination and texture you want.
A larger pack may not be the best choice if you only eat a currant bun occasionally. The Netherlands Nutrition Centre says currant buns keep for 2 to 4 days in a kitchen cupboard and 1 to 3 months in the freezer.
Choose a pack with a suitable number of buns and follow the storage instructions on the packaging. Freeze any portions you want to eat later promptly.
Bread may become drier if you keep it in the freezer for longer.
The organic currant bun from The Holy Kauw Company lists ingredients including organic wheat flour, milk, raisins, currants, butter and sea salt.
The Albert Heijn raisin and currant bun described here contains wholemeal wheat and rye flour, as well as iodised salt.
The Jumbo pack described here contains six raisin and currant buns made with white wheat flour.
Lidl sells currant buns and also has a separate organic range.
ALDI lists a pack of six raisin and currant buns.
Look for the EU organic logo on the packaging; according to the Government of the Netherlands, this is how you can recognise organic products. Words such as ‘natural’ or ‘artisan’ aren’t a substitute for certification.
No. Seeds and kernels are separate ingredients, so check the ingredients list. For example, the ingredients list shown for The Holy Kauw Company’s organic currant bun doesn’t mention any seeds or kernels.
No. The Netherlands Nutrition Centre says that using baker’s salt isn’t compulsory. Check whether the label mentions baker’s salt or iodised salt, or ask which type of salt has been used if you’re buying unwrapped bread.
Follow the storage instructions on the packaging and freeze any portions you want to eat later promptly. The Netherlands Nutrition Centre says currant buns keep for 2 to 4 days in a kitchen cupboard and 1 to 3 months in the freezer; bread may become drier if kept in the freezer for longer.
Read the ingredients list and check the packaging for any allergens the product contains or may contain. According to the Netherlands Food and Consumer Product Safety Authority, 14 allergens must be listed on the label. If the bun contains seeds, pay particular attention to sesame, and also check for gluten-containing cereals and milk.