Shoppers planning an organic brunch
You’re looking for a currant bun for breakfast, brunch or with a cup of tea, and want to be able to verify its organic credentials on the product itself. An artisan-style appearance alone isn’t enough.
If you’re buying currant buns for an organic brunch, choose a product whose organic credentials you can verify. An artisan-style name or the shop’s organic range isn’t enough. Baking your own lets you control the ingredients, but it takes some preparation. For a special occasion, also check the ingredients, allergens and storage instructions for the buns you plan to serve.
You’re looking for a currant bun for breakfast, brunch or with a cup of tea, and want to be able to verify its organic credentials on the product itself. An artisan-style appearance alone isn’t enough.
You want to know what flour, dried fruit and fats have been used, and check the nutritional information and allergens before choosing.
You want to serve the buns at just the right time, so you check the storage instructions or whether they can be frozen. Convenience alone says nothing about a product’s organic status.
If you’re buying a ready-made bun and organic status is a priority, check this first. Then compare the ingredients, nutritional information and storage instructions for the occasion you have in mind.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Organic status | For a prepacked organic currant bun produced in the EU, check for the EU organic logo, the control code and the origin label for the agricultural ingredients. The European Commission and Skal Biocontrole explain these labels for products like these. | For an organic brunch, I want to know that this particular bun is organic, not just that the shop has an organic range. Around 36% of consumers put verifiable organic status first. |
| Ingredients and flavour | Compare the ingredients list for raisins, currants, flour, fats and allergens. For example, The Holy Kauw Company lists wheat flour, milk and butter among the ingredients in its organic currant buns. | If I’m serving buns with tea or coffee, I want to know in advance whether the ingredients suit the occasion and my guests. Around 29% of consumers give ingredients top priority. |
| Nutritional information | Compare fibre and sugar on the same basis, such as per 100 g and per serving, and check the type of flour. Organic status alone says nothing about fibre content. | If the buns come in different sizes, I want to compare their nutritional values without mistaking a larger bun for a different recipe. Around 21% of consumers consider this the most important factor. |
| Freshness and planning | Check the use-by date, the number of buns, and the storage or freezing instructions for the pack you’ve chosen. | If I’m getting brunch ready in advance, I want to know how to store the buns until it’s time to serve them. Around 14% of consumers put practical planning first. |
A shop may sell organic products without every currant bun in its range being organic.
Check the label on the pack or the product page for the specific bun, rather than relying on the shop’s general category.
An artisan-style name won’t tell you how much fibre or sugar a product contains. Voedingscentrum lists 2 g of fibre and 15.9 g of sugar for a 50 g currant bun; values may vary for other buns.
Compare the nutritional information for the products you’re considering per 100 g and, if they differ in size, per serving too.
The Holy Kauw Company’s organic currant buns list wheat, milk and butter among their ingredients. Ingredient and allergen information can also change.
Check the current label again. For unwrapped buns, ask which ingredients and allergens they contain.
The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine compounds may be present in bakery products through baker’s salt. This doesn’t mean that every currant bun contains this type of salt.
Check the information for the specific bun or ask the baker which type of salt they’ve used.
A standard currant bun and an organic range from the same retailer are two different things. Always check the organic status of the specific product.
Albert Heijn has an online category for currant buns and muesli buns, as well as a separate AH Organic range.
Jumbo lists a pack of six standard raisin-and-currant buns, as well as a wider category for currant loaves.
PLUS lists currant buns and provides information about its organic range separately.
ALDI lists standard raisin-and-currant buns alongside a separate BIO category.
The Holy Kauw Company describes a specific currant bun as organic and lists its ingredients.
For a prepacked currant bun produced in the EU and sold as organic, check for the EU organic logo, the control body code and the origin label for the agricultural ingredients. The European Commission and Skal Biocontrole explain these labels; words such as ‘artisan’ are no substitute.
No. Organic status doesn’t indicate a particular fibre or sugar content. Compare the nutritional information and type of flour for the specific buns, ideally per 100 g and per serving.
Check the current packaging or, for an unwrapped bun, ask about its allergens and ingredients. For example, The Holy Kauw Company lists wheat flour, milk and butter in its organic currant buns; don’t assume other products use the same recipe.
That isn’t guaranteed by the rules on baker’s salt. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bread and other bakery products through baker’s salt, up to a maximum of 65 mg of iodine per kg of salt. For a specific currant bun, check the label or ask the baker which type of salt they’ve used.
It depends on the pack you choose. PLUS says its ‘lekker lang lekker’ currant buns can be frozen at home on the day you buy them and used within one month. For other buns, follow their own storage instructions.