Shoppers who put organic first
You want to be able to check the croissant’s organic status on the packaging itself, rather than relying on the shop’s range.
Who is this relevant to?
Shoppers who check the ingredients
You’re looking for a croissant that suits your dietary choices, so even when choosing a plant-based version, you check the ingredients and allergen information.
Shoppers who want to bake at home
You compare storage and baking instructions with the portion size and nutritional information, while checking the organic label separately.
What should you look for when choosing?
If by ‘medium sliced’ you actually mean sliced bread, compare that separately. For the whole croissants and bake-at-home products discussed here, the label, ingredients and preparation instructions are the useful things to check.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Organic label | Check the packaging of the specific croissant for the EU organic logo, the control body code and the indication of origin. | I only want to buy a croissant whose organic label I can check on the product itself. For around 44% of shoppers, this is the first requirement when buying. |
| Ingredients and allergens | Read the ingredients list and allergen information, including any statements about what the product may contain. | If I want to eat plant-based or avoid certain ingredients, I want to know what’s in the croissant. For around 33% of shoppers, this check is the deciding factor. |
| Preparation and nutritional information | Compare the storage and baking instructions, and check fibre and salt per 100 g and, where shown, per portion. | I want to be able to bake croissants at home and see how a portion fits what I’m looking for. For around 23% of shoppers, practical use comes first. |
Common mistakes
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Assuming that an organic range means a product is organic
A supermarket that sells organic products doesn’t automatically sell organic croissants. Albert Heijn also lists its AH Biologisch Croissants as ‘No longer in range’.
Check the packaging of the croissant you want to buy for the organic label, and separately check whether the product is available.
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Confusing plant-based with organic or allergen-free
A plant-based recipe isn’t an organic certification. Jumbo lists wheat and gluten in its plant-based croissants and says the product may also contain milk, among other things.
Check the organic label, ingredients list and allergen information separately on the packaging.
Brands to consider
Albert Heijn
Albert Heijn has listed both AH Biologisch Croissants and fresh croissants for baking at home. These are different products.
- The product name AH Biologisch Croissants makes it clear which product to check for an organic label.
- Albert Heijn lists this product as ‘No longer in range’. The page for AH Verse original croissants describes a bake-at-home product, but that doesn’t make it organic.
Jumbo
Jumbo lists separate plant-based and regular croissant products, which you can compare by ingredients and preparation.
- Jumbo Croissant Plantaardig lists wheat and gluten, and warns that the product may also contain other named allergens.
- A plant-based or regular product name doesn’t confirm organic certification; check the product you’ve chosen.
PLUS
PLUS promotes an organic range and also lists butter croissants as a separate product.
- The product page for PLUS butter croissants lists Nutri-Score E as product information.
- A general organic range or a Nutri-Score doesn’t tell you whether these croissants are organic. Check the product packaging itself.
Dirk
Dirk describes both an organic range and a range of bread rolls and croissants.
- The separate ranges help you identify which croissant you actually want to assess.
- The fact that Dirk sells organic products doesn’t automatically make a croissant from its croissant range organic.
Products on Joybuy
Related products will be available soon.
Frequently asked questions
How can I tell if a croissant is organic?
Check the organic label on the croissant’s packaging itself. According to the European Commission, the EU organic logo may only be used for products certified as organic. Also look for the control body code and indication of origin; a general page about an organic range doesn’t prove anything about an individual croissant.
Is a plant-based croissant automatically organic?
No. Plant-based describes the recipe, while organic status needs to be checked separately on the product. Also read the allergen information: Jumbo lists wheat and gluten in its plant-based croissants, and says they may also contain milk, among other things.
Where can I find the allergen information for a croissant?
Read the ingredients list and allergen information on the packaging. Your Europe explains that allergens must be highlighted in the ingredients list; also check for any statement about what the product may contain.
Can I assume that an organic croissant contains iodised salt?
No, the organic label doesn’t tell you which salt was used in the croissant. Check the ingredients list for that. The Netherlands Nutrition Centre describes bread made with iodised baker’s salt as an important source of iodine in the Netherlands, but that doesn’t mean a specific croissant contains iodised salt.