Who are these choices important to?

Shopper who checks organic certification

Wants to check a croissant’s organic status before considering its taste or other qualities.

Particular about breakfast

Looking for a croissant with the right taste and texture, but wants to assess the organic label and preparation method separately.

Shopper who checks ingredients

Reads the ingredients, allergens and nutritional information for each product; an organic label doesn’t replace these checks.

What should you look for when choosing?

First, check that the croissant you’ve chosen is labelled as organic. Then compare products prepared in the same way and read the information for the exact variety.

What to consider What to look for Who it matters to
Organic labelling Check the product’s labelling. According to Skal Biocontrole, the EU organic logo is compulsory for pre-packed organic food produced in the EU; for an unwrapped croissant, look for the label on the shelf. If I want to buy organic, I want to be able to identify the label on this particular croissant. For around 40% of consumers, this reassurance comes first.
Taste and texture Compare bake-at-home products with other bake-at-home products, and ready-to-eat croissants with other ready-to-eat croissants. Check whether you need to bake the croissant at home. For breakfast, I’m mainly looking for a texture that suits my preferences; I want to know whether I need to bake the croissant before eating it. Taste and texture matter most to around 30% of consumers.
Ingredients and nutritional information Read the current ingredients and allergen information for the variety you’ve chosen. Compare the nutritional information per 100 g and, if provided, per portion. If I need to avoid certain ingredients or compare nutritional values, I need the information for the individual product. For around 30% of consumers, this check is their top priority.

Common mistakes

  • Using “organic” as an indicator of nutritional value

    An organic label describes how a product is made, not how much fat, fibre or salt the croissant you’ve chosen contains. The Netherlands Nutrition Centre gives figures of 9.5 g of fat, including 5 g of saturated fat, for a 45 g croissant; these figures don’t apply to every organic variety.

    Use the organic label to assess how the product is made, and the packaging to compare specific nutritional values and ingredients.

  • Confusing the type of flour or a plant-based recipe with organic

    Words such as multiseed, wholemeal or plant-based answer different questions from whether a croissant is organic.

    Check each of these qualities separately for the specific croissant.

  • Assuming every croissant contains iodised baker’s salt

    The Netherlands Food and Consumer Product Safety Authority explains that iodine may be present in baked goods through baker’s salt. This doesn’t mean that every croissant contains it.

    If the presence of iodised baker’s salt matters to your choice, check the product information for the variety you’ve chosen.

Relevant brands to consider

Albert Heijn

Supermarket with online information about its organic range and a separate croissant category.

  • Albert Heijn features both organic products and a range of croissant varieties online.
  • A croissant appearing in this category isn’t automatically organic; check the label on the individual product.

Related products at Joybuy

Related products will be available soon.

Frequently asked questions

How can I identify a pre-packed organic croissant?

Check the organic labelling and, if the product was produced in the EU, look for the EU organic logo. According to Skal Biocontrole, this logo is compulsory for pre-packed organic food produced in the EU and sold as organic.

Does an organic croissant automatically have different nutritional values?

You can’t tell from the organic label. Compare the nutritional information for the specific products, including fat, fibre and salt, and check whether the values are given per 100 g or per portion.

How can I check whether an unwrapped croissant is organic?

Look for a clear organic label next to the croissant. Skal Biocontrole gives a shelf label or sticker as examples of how this may be shown. If you need product or allergen information to make your choice, ask the seller.

Do croissants always contain iodised baker’s salt?

You can’t tell from the product category. The Netherlands Food and Consumer Product Safety Authority explains that iodine may be present in baked goods through baker’s salt. If this matters to your choice, check the product information for the specific croissant.