Who should consider these factors?

Budget-conscious shopper who insists on organic

You want to check that the croissant is organic first. Then you can look at the weight and number of croissants to make sure the pack suits your needs.

Breakfast shopper weighing up stock and convenience

You’re considering ready-to-bake croissants for several breakfasts and want to know how to store them and how much preparation they require.

Shopper who needs to check the label

You check the ingredients, allergens and nutritional information before buying. An organic logo doesn’t replace these checks.

What should you look for when choosing?

First, check whether the specific croissant is organic. Then decide which pack and preparation method best suit your needs.

What to consider What to check before buying Who should pay particular attention?
Organic status and pack contents Look for the EU organic logo on the packaging. Check the weight and number of croissants, too. If I only want to buy organic croissants on a budget, I need to be able to check the logo and pack contents. This combination is the top priority for around 42% of consumers.
Storage and preparation Check the number of croissants, storage instructions and how the ready-to-bake croissants should be prepared. For several breakfasts, I want to be able to store croissants, but baking them at home needs to fit into my morning routine. Around 33% of consumers prioritise this trade-off.
Allergens and nutritional information Read the allergen information and compare the nutritional values per 100 g or per portion on the pack you’ve chosen. When ingredients are a deciding factor for me, I want to know what’s in this particular croissant before buying. This label check matters most to around 25% of consumers.

Common mistakes

  • Assuming a supermarket’s organic range means a croissant is organic

    A supermarket selling organic products doesn’t tell you whether an individual croissant is organic. According to RVO, the EU organic logo, recognisable by its green leaf, is there to help you identify organic products.

    Check for the logo on the pack you’re actually choosing.

  • Comparing only the number of croissants

    The number of croissants in a pack doesn’t tell you how much each one weighs. A pack of ready-to-bake croissants also needs different preparation from a fresh croissant.

    Check the total weight and preparation instructions before choosing a pack.

    Ready-to-bake croissants require you to set aside time and have a suitable appliance at home to prepare them.

  • Assuming organic status tells you about allergens

    The organic logo doesn’t provide allergen information. For example, PLUS’s standard butter croissants list wheat, spelt and milk; this isn’t an ingredients list for other croissants.

    Read the allergen information on the exact pack you’re buying. The Netherlands Food and Consumer Product Safety Authority explains which allergens must be listed on the label.

  • Assuming every croissant contains iodised salt

    Iodised salt is listed among the ingredients of the standard PLUS product. That doesn’t tell you what kind of salt is used in other croissants.

    If this ingredient matters to you, check the ingredients list for the specific croissant.

Brands to start with

Albert Heijn

Albert Heijn has a product page for AH Organic Croissants.

  • A product specifically labelled as organic gives you a starting point for your choice.
  • Check the logo, pack contents, ingredients and nutritional information on the pack you choose.

PLUS

PLUS provides product information for standard ready-to-bake butter croissants in a 180 g pack.

  • The product information covers, among other things, how to prepare this pack, its ingredients and its allergens.
  • These croissants aren’t labelled as organic, so don’t use them as proof of an organic option.

Dirk

Dirk promotes an organic range and also sells standard croissants.

  • The range gives you a reason to check the labels on individual products.
  • A standard croissant doesn’t become organic just because the same shop also sells organic products.

ALDI

ALDI offers an organic range as well as a standard fresh butter croissant sold individually.

  • A single fresh croissant is a different choice from a pack of ready-to-bake croissants for several breakfasts.
  • Check the individual pack or product information before treating a croissant as organic.

Lidl

Lidl lists a standard butter croissant with ingredients and allergen information.

  • The information helps you check this specific standard product.
  • The butter croissant shown isn’t labelled as organic.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

How can I tell if a croissant is organic?

Check for the EU organic logo on the croissant’s packaging. RVO describes the green leaf as a mark that identifies products meeting the rules for organic production. A shop’s organic range alone isn’t enough.

When is a pack of ready-to-bake croissants a better choice than an individual croissant?

A pack of ready-to-bake croissants may suit you if you want to store them for several breakfasts and prepare them at home. Check the number of croissants, total weight, storage instructions and preparation method for the pack you’re considering.

Do I still need to check for allergens in organic croissants?

Yes, check the allergen information for the exact croissant. An organic logo doesn’t tell you whether it contains ingredients such as cereals containing gluten or milk.

Does an organic croissant automatically contain less saturated fat or salt?

No, the organic logo doesn’t guarantee a particular nutritional value for a croissant. To compare these, check the amounts of saturated fat and salt per 100 g or per portion on the labels of the products you’re considering.