Who is this choice relevant to?

Crisps lovers who keep an eye on portions

If you want crisps to fit into your energy intake, compare the energy per 100 g and check how much you actually put in a bowl. Organic certification doesn’t replace that consideration.

Shoppers for whom organic is a must

Check the EU organic logo and inspection code on the packaging of the exact variant. According to the European Commission, the organic logo may only be used on products certified as organic.

Shoppers comparing nutritional values

If you’re choosing between potato crisps and lentil crisps, look at fat, protein, fibre and salt per 100 g as well as energy. Assess the values for the variant you want to buy, not just its main ingredient.

What should you look for in organic crisps?

First, check that the exact crisp variant is certified organic. Then compare nutritional values on the same basis and relate them to the portion you plan to eat.

What to consider What should you check? Who is it important to?
Energy and portion size Compare kcal per 100 g and decide how many grams you’ll actually have. A suggested 25 g portion is a guide, not a judgement on the product. If I want crisps to fit into my energy intake, I want to know how much I’m taking from the bag. Energy and portion size are the top priorities for around 42% of consumers.
Organic certification Check the EU organic logo and inspection code for the exact variant; don’t rely on words such as “natural” alone. When organic is a must for me, I want to be able to identify certification on these specific crisps. Verifiable certification comes first for around 33% of consumers.
Nutritional profile and availability Compare fat, protein, fibre and salt per 100 g. If you want to buy a product regularly, also check where the exact variant is available. If I’m trying crisps made from different ingredients, I want to compare the full nutritional profile and be able to find the variant again. This is the top priority for around 25% of consumers.

Common mistakes when choosing

  • Assuming organic means lower in calories

    The EU organic logo relates to organic certification, not energy content. Product information from Albert Heijn, Jumbo and BioToday lists varying energy values of 442 to 543 kcal per 100 g for the organic crisps discussed here.

    Check the certification and also compare kcal, fat and salt per 100 g for the exact products.

  • Looking only at protein or fibre

    According to Albert Heijn’s product information, BioToday Lentil Crisps Sea Salt contain 12 g of protein, but also 442 kcal and 1.7 g of salt per 100 g. One nutritional value doesn’t tell the whole story.

    Compare the full nutrition panel and take your portion size into account too.

  • Assuming vegetable crisps are automatically a lighter choice

    The organic vegetable crisps described by Lidl are fried in sunflower oil. The ingredient alone doesn’t tell you how much energy, fat or salt the product contains.

    Read the nutritional information on the exact packaging before comparing vegetable crisps with other crisps.

  • Relying on outdated product information

    Ingredients and nutritional values can change when a product is updated. This is especially important if you’re monitoring a particular nutritional value or an allergen.

    Check the latest product information before buying and read the packaging before eating.

Brands to use as a reference

Albert Heijn

Albert Heijn lists AH Organic Plain Crisps 125 g as organic potato crisps.

  • The product information lists the EU organic logo, an inspection code, nutritional values and a 25 g portion.
  • AH Organic Plain Chickpea Crisps 75 g is listed by Albert Heijn as discontinued; don’t consider it a regular purchase option.

Jumbo

Jumbo lists Organic Plain Crisps 125 g as organic potato crisps.

  • According to Jumbo, this variant contains 461 kcal, 22.1 g of fat and 1.00 g of salt per 100 g.
  • Those values don’t tell you how much you’ll eat, so compare them with your chosen portion too.

BioToday

BioToday Lentil Crisps Sea Salt are an organic lentil crisp option for anyone looking to compare crisps made from something other than potatoes.

  • Product information from Albert Heijn lists 442 kcal, 12 g of protein and 3.2 g of fibre per 100 g.
  • The same variant contains 1.7 g of salt per 100 g, so don’t assess it on protein content alone.

Lidl

Lidl describes a 100 g pack of organic vegetable crisps, fried in sunflower oil.

  • Lidl identifies this variant as organic vegetable crisps and says it is available in store only.
  • Read the nutritional information on the packaging if you want to compare the variant for energy, fat or salt.

Lay's

Lay's Plain Crisps 100 g are a point of reference for plain crisps, not a confirmed organic option in this selection.

  • The product name and pack size are listed on the Joybuy product page.
  • If you specifically want organic crisps, check whether the exact Lay's variant carries the relevant organic certification.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Are organic crisps automatically lower in calories?

No. Organic certification doesn’t relate to energy content. Product information from BioToday, Jumbo and Albert Heijn lists 442, 461 and 543 kcal per 100 g respectively for the organic variants discussed here. Also compare the portion you have.

How can I tell if crisps are certified organic?

Check the EU organic logo on the packaging of the exact crisp variant and look for the corresponding inspection code. According to the European Commission, the organic logo may only be used on products certified as organic by an approved control body.

Should I compare crisps per 100 g or per portion?

Use both: values per 100 g make products easy to compare, while your actual portion shows how much you’re eating. The Netherlands Nutrition Centre gives an average of 215 kcal for a 40 g bowl of crisps; check the product’s own nutritional information for exact details.

How should I store opened organic crisps?

Follow the storage instructions on the packaging of the exact variant. Albert Heijn recommends storing its organic plain crisps in a sealed container once opened; Jumbo advises keeping its organic plain crisps in a cool, dry, dark place.