Who is this for?

Plain crisp fan

You want organic potato crisps for a night in front of the TV and compare the ingredients and nutritional information of plain varieties.

Shopper with specific dietary preferences

You’re looking for crisps that are explicitly labelled vegan, gluten-free or lactose-free in the product information, rather than assuming they meet these criteria based on the brand name.

Fan of flavour variety

You want to serve vegetable crisps made with different ingredients, without assuming that they contain less energy or fat as a result.

What should you look for when choosing?

First, check whether the crisps are organically certified. Then choose between a simple plain variety and a vegetable mix, and compare the nutritional information on the specific packs.

What to look for What to check when buying Who it matters to
Organic certification Look for the EU organic logo on the pack and read the ingredients list. For a night in front of the TV, I want to be able to tell whether the crisps are genuinely organically certified, rather than judging by the look of the packet. This certainty is a priority for around 40% of consumers.
Nutritional information and preferences Compare energy and fat per 100 g, and check for explicit statements about dietary preferences. When I serve plain crisps, I want to weigh up the nutritional values against my dietary preferences. This is the most important consideration for around 30% of consumers.
Flavour variety See which vegetables are included and compare the nutritional information with that of plain crisps. When putting together a selection of different flavours, I deliberately look for a mix of vegetables without making assumptions about the nutritional value based on the name. This variety is the deciding factor for around 30% of consumers.

Common mistakes

  • Assuming organic means lower in nutrients

    The EU organic logo relates to how the product is made, not to how much energy, fat or salt the crisps contain.

    Use the logo to check their organic status, then read the nutritional information on the pack you’ve chosen.

  • Assuming vegetable crisps are automatically a lighter option

    According to Jumbo’s product information, its organic vegetable crisps with potato contain 491 kcal and 27,8 g of fat per 100 g. Jumbo’s organic plain crisps list 461 kcal and 22,1 g of fat per 100 g.

    Choose the vegetable mix if you like its ingredients and variety of flavours. To compare nutritional values, check the full labels.

  • Assuming they’ll always be available in store

    Lidl lists its organic vegetable crisps as available in store only, while stocks last.

    Check local availability and read the label on the pack you’re actually buying.

Brands to consider

AH Biologisch

Albert Heijn lists a 125 g pack of organic plain crisps and an organic sweet potato variety.

  • For AH Biologisch Chips naturel, Albert Heijn lists the EU organic logo and the vegan, gluten-free and lactose-free labels.
  • Albert Heijn’s product information lists 543 kcal, 36 g of fat and 1 g of salt per 100 g for this plain variety. Check the packet label when you buy it.

Jumbo Biologisch

Jumbo lists 125 g packs of organic plain crisps and 100 g packs of organic vegetable crisps with potato.

  • The ingredients list for Jumbo Biologisch Naturel Chips includes organic potatoes, organic sunflower oil and sea salt.
  • The vegetable mix contains beetroot, parsnip, sweet potato and potato. According to Jumbo, this variety contains 491 kcal and 27,8 g of fat per 100 g; the name of the vegetables alone doesn’t mean it has lower nutritional values.

Lidl

Lidl lists 100 g packs of organic vegetable crisps, cooked in sunflower oil.

  • The product listing offers an in-store option if you’re looking for organic vegetable crisps.
  • Lidl says they’re only available in store and while stocks last, so check whether they’re available locally.

Products on Joybuy

Related products coming soon.

Frequently asked questions

How can I recognise organically certified crisps?

Look for the European organic logo on the pack, recognised by its green leaf made up of stars. According to Skal Biocontrole, this logo should appear on pre-packed organic consumer products in the EU. Check the label on the specific pack too.

Do organic vegetable crisps contain less energy than plain crisps?

Not necessarily. According to Jumbo, its organic vegetable crisps with potato contain 491 kcal and 27,8 g of fat per 100 g, compared with 461 kcal and 22,1 g of fat per 100 g for Jumbo Biologisch Naturel Chips. Compare the nutritional information of the varieties you’re considering.

How should I store an opened packet of crisps during a film night?

Albert Heijn recommends storing its organic plain crisps in a cool, dark, dry place and putting them in a sealed container once opened. Follow the storage instructions on the pack you’ve bought too.

Can I order Lidl organic vegetable crisps online?

Lidl lists these vegetable crisps as available in store only. As stock can vary between stores, it’s best to check local availability shortly before you buy.