Parents looking to identify organic products
If organic is a must for your lunchbox snack, check the label on the packaging rather than relying on a green look. Skal Biocontrole points to the EU organic logo as a way to identify organic products.
For a school-holiday lunch, first look for crisps with a clear organic label, then compare the salt, portion size, ingredients and any allergens for each variety. Potato, vegetable and lentil crisps differ in these respects; none of them replaces a proper lunch. The Netherlands Nutrition Centre advises putting together a school lunch mainly from foods in the Dutch Wheel of Five.
If organic is a must for your lunchbox snack, check the label on the packaging rather than relying on a green look. Skal Biocontrole points to the EU organic logo as a way to identify organic products.
If you want to serve a small portion of crisps alongside lunch, compare the salt per 100 g, then consider the portion you plan to serve. Product information from Albert Heijn and Jumbo shows that the stated salt levels vary between varieties.
If you have a specific dietary requirement or need to check for allergens, the information for the exact variety you choose matters. Check the ingredients as well as any warnings about possible traces of allergens.
Start with the organic label if that’s your main priority. Then compare the nutritional information, and check the label on your chosen variety if you have specific dietary requirements.
| What to look for | What to check when buying | Who it matters most to |
|---|---|---|
| Organic label | Look for the EU organic logo and an organic label on the packaging; don’t rely on words such as ‘natural’ alone. | If I specifically want to take organic crisps with me, I want to be able to identify the label on the packaging. Around 46% of consumers consider this their top priority. |
| Salt and portion size | Compare salt, fat and energy per 100 g, then consider how much you’ll actually serve. | For a small extra alongside lunch, I want to know what’s in the portion, not just what the label states per 100 g. This matters most to around 36% of consumers. |
| Ingredients and allergens | Read the ingredients list and allergen information, including any ‘may contain’ warnings. | If an ingredient or allergen matters to us, the information needs to match the exact variety. This check comes first for around 18% of consumers. |
The organic logo doesn’t tell you how much salt, fat or energy crisps contain. A bag of crisps also says little about how much you serve with lunch.
Compare the nutritional information per 100 g and take the portion size into account. The Netherlands Nutrition Centre advises putting together a school lunch mainly from foods in the Dutch Wheel of Five.
Having vegetables in the product name doesn’t make crisps equivalent to fresh vegetables. For AH Biologisch Robuuste chips groente zeezout, Albert Heijn lists ingredients including vegetables and sunflower oil.
Choose vegetable crisps for their flavour if you like, but don’t leave the vegetables out of lunch.
A claim about one feature doesn’t tell you everything about the other ingredients. For BioToday Linzenchips Zeezout, Jumbo warns that the product may contain celery, milk, peanuts and soya.
Check the ingredients, allergen information and warnings on the packaging for the exact variety you’re buying.
On its product page, Lidl describes its organic vegetable crisps as available in store only. This doesn’t tell you whether they’re currently in stock at your local shop.
Check current availability before planning to include these crisps in lunch.
Albert Heijn lists organic plain crisps and vegetable crisps in this own-brand range.
Jumbo offers organic plain crisps and vegetable crisps with potato under its own brand.
BioToday Linzenchips Zeezout is an organic variety of crisps made with lentil flour.
Trafo Bio Organic Aardappelchips is an organic potato crisp variety.
Lidl lists organic vegetable crisps as an in-store product.
Look for an organic label and the European organic logo, the green leaf. According to Skal Biocontrole, this logo is compulsory for pre-packed food produced in the EU and sold as organic.
No, organic crisps are not a substitute for the main part of a school lunch. The Netherlands Nutrition Centre advises putting together lunch mainly from foods in the Dutch Wheel of Five; crisps can only be an occasional extra.
Yes, check the label for the variety you choose, even with organic lentil crisps. The Netherlands Food and Consumer Product Safety Authority explains the allergen labelling requirements for pre-packed food; Jumbo also warns that BioToday Linzenchips Zeezout may contain celery, milk, peanuts and soya.
It depends on the product and retailer. Lidl marks its organic vegetable crisps as ‘in store only’ on the product page; check current availability if you want to buy them for a school-holiday lunch.