Who might this choice matter to?

The plain crisp enthusiast

You want familiar potato crisps for a film night, but you’re specifically looking for a product with organic certification. So you check the certification and ingredients, rather than relying on the front of the pack.

The label checker

You’re open to lentil or vegetable crisps and compare the ingredients and nutritional information to see which option suits your preferences.

The host of a shared film night

You want to know what type of crisps you’re putting out and how much is in the pack. Looking at the serving size also helps you put the nutritional values per 100 g into perspective.

What should you look for in organic crisps?

First, check that the crisps are clearly identified as organic. Then choose between classic potato crisps and a different crisp base, and compare the nutritional information for the specific products.

What to consider What to check Who it matters to
Organic certification Look for the EU organic logo and the control body code on the packaging. If organic is a must for me, I want to be able to recognise the certification before choosing a flavour. Around 33% of consumers put this reassurance first.
Classic potato crisps For plain crisps, compare the ingredients and the pack size. For a shared film night, I mainly want to know that I’m buying the familiar plain variety and how much is in the pack. This is the most important factor for around 27% of consumers.
A different crisp base Check which ingredient forms the base and compare fat, protein and fibre per 100 g. I want to try lentil or vegetable crisps, but first I check how the ingredients and nutritional values differ. Around 20% of consumers prioritise this comparison.
Salt per serving Compare salt per 100 g and consider how many crisps you put in your bowl. If I want to keep an eye on how much salt I’m having while watching, the nutritional information tells me more than the words ‘sea salt’ on the pack. This is the main consideration for around 20% of consumers.

Common mistakes

  • Assuming organic means a particular nutritional value

    Organic certification relates to how a product is made. It doesn’t tell you how much salt, fat or energy the crisps contain.

    Alongside the certification, check the nutritional information per 100 g and consider the portion you plan to eat.

  • Assuming all vegetable crisps are the same

    Vegetable crisps may contain potato and oil as well as vegetables. Albert Heijn lists carrot, beetroot, parsnip and potato among the ingredients of AH Biologisch Robuuste chips groente zeezout.

    If the crisp base matters to your choice, read the ingredients list on the specific pack.

  • Assuming they’re available in every shop

    Lidl Netherlands lists its organic vegetable crisps and organic sweet potato crisps as products available in store only.

    Check the latest store information before setting off to buy either product, and read the label on the packaging.

Brands compared

AH Biologisch

The range reviewed includes plain potato crisps, vegetable crisps and sweet potato crisps, for anyone wanting to compare different crisp bases.

  • For its plain crisps, Albert Heijn lists potatoes, sunflower oil and sea salt; for its vegetable crisps, it names ingredients including carrot, beetroot and parsnip.
  • Compare the nutritional information for each variety separately: organic certification doesn’t make that comparison any less important.

Jumbo

Jumbo Biologisch Naturel Chips are potato crisps for anyone who prefers a classic flavour.

  • For this variety, Jumbo lists potato, sunflower oil and sea salt as ingredients.
  • The plain variety doesn’t tell you anything about the ingredients or nutritional values of Jumbo’s other crisps, so check the pack you’re buying.

BioToday

BioToday Linzenchips zeezout is worth considering if you want to compare lentil-based crisps with potato crisps.

  • The product information from Albert Heijn lists lentil flour as an ingredient in this variety.
  • A different crisp base alone doesn’t tell you how much salt or fat it contains, or whether it includes allergens. Check the details on this specific pack.

Lidl

Lidl Netherlands lists organic vegetable crisps and organic sweet potato crisps as options for in-store shoppers.

  • Lidl describes both varieties as cooked in sunflower oil and lists them in 100 g packs.
  • These products are listed as available in store only. Check the ingredients and nutritional information on the packaging in store.

Related Joybuy products

Related products coming soon.

Frequently asked questions

How can I recognise organically certified crisps?

Look for the EU organic logo and the control body code on the packaging. According to Skal Biocontrole, the EU organic logo is compulsory for pre-packed food produced in the EU and sold as organic.

Do organic crisps automatically have different nutritional values?

No. Organic certification doesn’t describe how much salt, fat or energy a crisp contains. To compare, check the nutritional information for the products you’re considering, per 100 g and for the serving you plan to eat.

What should I check if salt is my main concern?

Compare the stated amount of salt per 100 g and bear your portion size in mind. The product information from Albert Heijn lists 0.8 g of salt per 100 g for AH Biologisch Robuuste chips groente zeezout. That figure applies to this specific variety, not to all vegetable crisps.

Why should I check the label again on a product I know?

The label on the pack you actually buy gives you the ingredients, allergen information and nutritional values for that product. This is especially important when you’re choosing between crisps because of an ingredient or allergen.