Who is this choice for?

If you’re strict about fat per 100 g

If you only want to choose crisps that meet the definition of ‘low-fat’, start with the absolute fat content. Under EU Regulation 1924/2006, solid foods must contain no more than 3 g of fat per 100 g; being organic or choosing a smaller portion doesn’t change that figure.

If organic comes first

If you want to check how a product was made first, look for the EU organic logo on the packaging. Skal Biocontrole states that this logo is compulsory on pre-packed organic consumer products in the EU. Then compare the nutritional information separately.

If you’re mainly looking for less fat

If a lower fat content than regular potato crisps matters more to you than organic certification, it’s worth comparing products that make a relative lower-fat claim. Check the fat content of the exact flavour, though: ‘less fat’ isn’t the same as ‘low-fat’.

What should you look for when buying?

First decide whether both organic certification and the ‘low-fat’ threshold are essential. If one matters less, compare organic crisps and lower-fat crisps as separate options.

What to consider What to check when buying Best suited to
Absolute fat content Check the fat per 100 g on the packaging. For the ‘low-fat’ claim, solid foods must contain no more than 3 g per 100 g under EU Regulation 1924/2006; also consider how much you eat. I only want to choose crisps that meet a strict fat limit, rather than relying on a claim on the front of the pack. For around 42% of consumers, absolute fat content would be the first consideration.
Organic origin For pre-packed organic crisps, check for the EU organic logo and then compare the nutritional information for the product you’ve chosen. If organic production is my main requirement, I want to be able to identify it on the packaging before comparing flavours. For around 33% of consumers, organic status would be the main purchasing priority.
Less fat than regular crisps Check what ‘less fat’ is being compared with, and read the fat content per 100 g too; check organic certification separately if it matters to you. I’d rather choose crisps with less fat than regular potato crisps, even if organic status or the ‘low-fat’ threshold isn’t decisive. This would be the main consideration for around 25% of consumers.

Common mistakes

  • Assuming organic means low-fat

    The EU organic logo relates to organic production. It says nothing about the amount of fat, energy or salt in crisps.

    For pre-packed organic crisps, first check for the logo, then read the fat per 100 g and the other nutritional information on the packaging.

  • Reading ‘less fat’ as ‘low-fat’

    A comparison with regular crisps doesn’t prove that a product meets the ‘low-fat’ limit of no more than 3 g of fat per 100 g. For example, Lay’s describes its Oven Baked range as having 50% less fat than regular potato crisps.

    Use this kind of comparison to find products to consider, but judge whether they’re ‘low-fat’ by checking the product’s absolute fat content.

  • Relying on the vegetable in the product name

    Sweet potato crisps can also be fried in oil. For example, Lidl Nederland describes its organic sweet potato crisps as being fried in sunflower oil.

    Compare the fat per 100 g for the exact flavour rather than assuming that ‘vegetable’ or ‘sweet potato’ means a lower fat content.

  • Forgetting how much you eat

    A comparison per 100 g doesn’t show how much you’ll actually eat. The Voedingscentrum gives average crisps as containing 13.1 g of fat and 215 kcal per 40 g bowl.

    For your own portion, use the nutritional information for the specific product and the amount you eat; the average doesn’t apply to every bag of crisps.

Brands to compare

These brands offer different types of crisps to compare: organic, lower in fat than regular crisps, or a standard option as a reference. Always check the nutritional information on the exact pack.

Lay's

The Oven Baked range is worth considering if you want to compare crisps with less fat than regular potato crisps.

  • According to Lay's Nederland, Oven Baked contains 50% less fat than regular potato crisps.
  • This comparison doesn’t prove that a specific product contains no more than 3 g of fat per 100 g. Check separately for the EU organic logo if organic certification is essential.

Jumbo

Jumbo offers Organic Plain Crisps, as well as a separate range of crisps with less fat.

  • The two claims give you different ways to compare products.
  • Don’t assume that an organic product name means a low fat content; check the nutritional information on the pack you choose.

TerraSana

Ekoplaza describes TerraSana Thai Sweet Chili Lentil Crisps as organic lentil crisps.

  • If you’re looking for organic lentil crisps, you can assess this product by checking its organic claim and nutritional information.
  • A term such as ‘low-fat’ in a product description doesn’t replace the fat content per 100 g when you want to apply the ‘low-fat’ threshold.

Pringles

Pringles Original is included here as a standard crisp for comparison, not as a low-fat option.

  • Pringles states that Original contains 31 g of fat per 100 g, making its fat content easy to compare.
  • Under EU Regulation 1924/2006, this is above the limit of no more than 3 g per 100 g for the ‘low-fat’ claim on solid foods.

Crisps on Joybuy: the lower-fat option

This oven-baked crisp is a good option if you want to compare products with less fat than regular potato crisps and organic certification isn’t essential. If you’re also looking for organic or low-fat crisps, check the logo and fat content on the exact pack.

Lay's Oven Baked Mediterranean Herbs, 150 g pack

Lay's Oven Baked Mediterranean Herbs 150 g

For anyone looking to compare an oven-baked crisp with regular potato crisps, without making organic certification a requirement. According to Lay's Nederland, the Oven Baked range contains 50% less fat than regular potato crisps; this doesn’t automatically mean this product is ‘low-fat’.

Pack size: 150 g. To check whether it meets the ‘low-fat’ threshold, read the fat per 100 g on the packaging. If organic status matters to you, check separately for the EU organic logo.

View on Joybuy

Frequently asked questions

When can crisps be called ‘low-fat’?

Under EU Regulation 1924/2006, solid foods can only be labelled ‘low-fat’ if they contain no more than 3 g of fat per 100 g. So check the fat per 100 g for the exact crisp you’re considering, not just the wording on the front of the pack.

How can I identify organic crisps?

For pre-packed organic crisps, check for the EU organic logo on the packaging. Skal Biocontrole states that this logo is compulsory on pre-packed organic consumer products in the EU; to check the fat content, you’ll need to read the nutritional information separately.

Are crisps with 50% less fat also low-fat?

Not necessarily. ‘50% less fat’ compares a product with a reference, while the ‘low-fat’ claim for solid foods under EU Regulation 1924/2006 requires no more than 3 g of fat per 100 g. Check both claims against the packaging of the product you’re buying.

Are organic vegetable crisps automatically low-fat?

No. Neither the type of vegetable nor organic production determines the fat content on its own. Lidl Nederland describes its organic sweet potato crisps as being fried in sunflower oil; compare the fat per 100 g to check.

Should I compare crisps per 100 g or per portion?

Use the per-100 g figure to compare products and check the ‘low-fat’ threshold, then consider how much you actually eat. The Voedingscentrum gives average crisps as containing 215 kcal and 13.1 g of fat per 40 g; for your portion, use the figures for the specific product.