Who is this choice relevant to?

Shoppers who prioritise certification

You want to serve organically certified crisps and not rely on the look of the packet. The EU organic logo and inspection code help you check the organic claim on the packaging.

Hosts catering for different tastes

You’re looking for a familiar option for the sharing bowl and are also considering a vegetable or pulses-based variety. The flavour and net weight will help you decide how many packets you’ll need.

Label checkers

You want to compare fat, salt, protein or fibre per 100 g, or check the allergen information for the flavour you’ve chosen to serve to a guest. A claim on the front of the pack is no substitute for checking the full packaging.

What should you look for when choosing?

What to consider What to check when buying Who it matters to
Organic certification Check the organic claim, EU organic logo and inspection code on the latest product information or packaging. If I want to serve organic crisps, I need to be able to verify the claim rather than rely on the product name. This assurance is a top priority for around 33% of consumers.
Flavour and quantity Compare the basic flavour and net weight, then decide whether one bowl is enough or you’d like to offer a second variety. When I’m hosting a mixed group, I want to be able to serve a familiar flavour and perhaps offer something different alongside it. Around 27% of consumers prioritise choosing something for the group.
Nutritional value Compare energy, fat, saturates, sugars, protein, fibre and salt on the same basis: per 100 g. I want to know how the nutritional profiles differ before choosing between potato, vegetable and pulses-based crisps. Nutritional profile is the most important factor for around 20% of consumers.
Ingredients and allergens Read the ingredients and allergen warnings for the exact flavour you’re going to serve, including those on the packaging you receive. If a guest needs to avoid an ingredient, I don’t want to assume that every flavour from a brand has the same label. This check comes first for around 20% of consumers.

Common mistakes

  • Assuming organic means less fat or salt

    Organic certification doesn’t describe a product’s nutritional profile. Albert Heijn lists 36 g of fat per 100 g for AH Biologisch Chips naturel; BioToday Linzenchips zeezout is listed with 18 g of fat and 1.7 g of salt per 100 g.

    Decide which nutritional values matter for your comparison and check them per 100 g on the packaging, rather than relying on the organic logo alone.

  • Assuming an unusual base ingredient will suit every guest

    The name ‘vegetable crisps’ doesn’t tell you how much sugar the product contains. Pulses-based varieties still need to be checked for potential allergens too: Jumbo lists warnings for cereals containing gluten, milk, peanuts and soya, among others, for Bio Today Hummus Chips Sweet Chili.

    Use the exact flavour as your starting point and check the ingredients and allergen information before serving it.

  • Relying on online product information alone

    Ingredients, nutritional values and allergen information can change when a product is updated. This is especially important if you’re buying crisps for someone with an allergy or a specific dietary requirement.

    When your order arrives, check the physical packaging of each variety you’ve chosen.

Brands to consider

AH Biologisch

The 125 g plain crisps are a classic potato option for a sharing bowl.

  • Albert Heijn lists organically grown potatoes, the EU organic logo and inspection code NL-BIO-01 for this variety.
  • The product information lists 543 kcal, 36 g of fat and 1 g of salt per 100 g. Check the values on the packet you buy.

Jumbo

The range reviewed includes organic plain crisps and vegetable crisps made with potato.

  • Jumbo lists beetroot and parsnip among the ingredients in its vegetable variety, giving it a different composition from plain crisps.
  • For these vegetable crisps, Jumbo lists 491 kcal and 15.4 g of sugars per 100 g. The product name alone doesn’t tell you how its nutritional profile compares.

BioToday

The lentil and hummus crisps reviewed offer a pulses-based alternative to classic potato crisps.

  • Albert Heijn lists 43% lentil flour for BioToday Linzenchips zeezout; Jumbo lists 40% chickpea flour for Bio Today Hummus Chips Sweet Chili.
  • According to Jumbo, the hummus variety contains 1.9 g of salt per 100 g and carries warnings about potential allergens. Check each flavour individually.

Joybuy products for your get-together

Related products coming soon.

Frequently asked questions

How can I recognise organically certified crisps?

Check the organic claim, EU organic logo and inspection code on the latest packaging or product page. The Netherlands Enterprise Agency describes the logo as a way to identify products that meet the rules for organic production; words such as ‘plant-based’ or ‘natural’ are not proof in themselves.

Do organic crisps have less fat or salt?

Not necessarily: organic certification doesn’t set a specific fat or salt content for crisps. Compare the exact varieties per 100 g. Albert Heijn lists 36 g of fat for AH Biologisch Chips naturel and 18 g of fat for BioToday Linzenchips zeezout; the lentil crisps also contain 1.7 g of salt.

What should I check if a guest has a food allergy?

Read the ingredients and allergen information on the packaging of the crisps you’re actually serving, including any ‘may contain’ warnings. An organic certification mark or a pulses-based ingredient doesn’t tell you whether a particular flavour is suitable for that guest.

How do I compare the nutritional value of different types of crisps?

Compare the nutritional information per 100 g and focus on the values that matter for your choice, such as fat, sugars, protein and salt. According to the Netherlands Nutrition Centre, listing nutritional values per 100 g makes it possible to compare pre-packed products; a different packet or serving size doesn’t change that basis for comparison.