Film-night fans who want to check the organic claim
You’re looking for crisps for a film night and want to be able to check the product’s organic certification on the packaging.
Who are these options for?
Fans of plain potato crisps
You’re looking for organic plain crisps, but want to compare the nutritional information on different packs before choosing.
Shoppers considering lentil crisps
You’re open to crisps made with lentil flour and also pay attention to salt, protein and allergen information.
What should you look for when choosing?
If certification is a must for you, start by checking the organic labelling. Then compare the type of crisps, the label and how much you’ll want to share.
| What to consider | What to check when buying | Who is it important for? |
|---|---|---|
| Organic certification | Look for the EU organic logo, the control body code and the indication of origin on the packaging. | If organic certification is a requirement for me, I want to be able to check the claim on the pack rather than relying on words such as ‘natural’. For around 36% of consumers, this check comes first. |
| Plain flavour and ingredients | Check that they’re plain potato crisps and read the ingredients list. | For my film night, I’m looking for a familiar plain crisp and want to know what it’s made from. Around 29% of consumers give this top priority. |
| Nutritional information and allergens | Compare fat, salt and protein per 100 g; if you’re choosing lentil crisps, check the allergen information too. | When I’m choosing between potato and lentil crisps, I don’t want to focus on just one nutritional value, and I need to take potential allergens into account. This is the main consideration for around 21% of consumers. |
| Pack size and portions | Check the pack weight and stated portion size against the number of people eating. | If I’m sharing crisps with others, I want to work out in advance how many packs we’ll need for film night. This is the main consideration for around 14% of consumers. |
Common mistakes
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Assuming organic means less fat or salt
An organic label doesn’t tell you the nutritional values of a particular pack. The product pages for Albert Heijn, Jumbo and BioToday list different fat and salt values for their crisps.
Compare the nutritional information per 100 g on the current packaging, even if you’ve already checked the organic status.
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Mistaking ‘natural’ for organic certification
According to the European Commission, the EU organic logo can only appear on products certified as organic by an authorised control body. A general description of the ingredients is no substitute for the logo.
Also check the control body code and indication of origin shown alongside the logo on the packaging.
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Overlooking allergens in lentil crisps
The product information for BioToday Sea Salt Lentil Crisps states that the product may contain peanuts, soya, milk and celery. So the fact that lentils are the main ingredient doesn’t tell you everything about potential allergens.
Read the allergen information on the current packaging before eating.
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Confusing pack weight with portion size
The organic plain crisps mentioned from Albert Heijn and Jumbo come in 125 g packs and state a portion size of 25 g. Voedingscentrum uses 40 g as an example of an average bowl of crisps, not as a recommended portion.
Think about how many people will be sharing and use the pack weight and portion information to plan.
Brands to consider
Albert Heijn
AH Organic Plain Crisps are 125 g plain potato crisps for anyone who wants to check the organic labelling on the pack.
- Albert Heijn’s product information lists the EU organic logo, control code NL-BIO-01, organic potatoes, organic sunflower oil and sea salt.
- Albert Heijn lists 36 g of fat and 1 g of salt per 100 g for these crisps; compare these values separately from the organic labelling.
Jumbo
Jumbo Organic Plain Crisps are 125 g potato crisps made with potato, sunflower oil and sea salt, according to the listed ingredients.
- Jumbo lists five portions per pack, which can help when planning a film night with others.
- The listed nutritional values are 22.1 g of fat and 1 g of salt per 100 g. Check the current packaging, including the organic labelling.
BioToday
BioToday Sea Salt Lentil Crisps, in a 75 g pack, offer an alternative made with lentil flour instead of potato.
- According to the product information at Albert Heijn, this variety contains 43% lentil flour and provides 12 g of protein per 100 g.
- The same product information lists 1.7 g of salt per 100 g and states that the product may contain peanuts, soya, milk and celery.
Crisps at Joybuy
Related products will be available soon.
Frequently asked questions
How can I tell if crisps are organically certified?
Look for the EU organic logo and the other labelling on the packaging. According to the European Commission, the logo can only be used on products certified as organic by an authorised control body. Also check the control body code and the origin of the agricultural raw materials.
Do organic crisps automatically contain less fat or salt?
No. The organic label alone says nothing about the amount of fat or salt. The product information for the crisps mentioned from Albert Heijn, Jumbo and BioToday shows different values, so compare the nutritional information per 100 g on the packs you’re considering.
How should I plan how many crisps to buy for a film night with several people?
Use the pack weight and stated portions as a guide, without treating the portion size on the label as a fixed amount per person. The plain crisps mentioned from Albert Heijn and Jumbo come in 125 g packs and state five portions of 25 g.
What should I check when buying lentil crisps?
As well as the organic labelling, check the nutritional information and allergen details for the specific variety. The product information for BioToday Sea Salt Lentil Crisps states that the product may contain peanuts, soya, milk and celery; check the current packaging before eating.
Is online product information enough to check ingredients and allergens?
Use online product information to help you make a choice, but check the packaging before eating. Albert Heijn notes that ingredients, nutritional values and allergen information can change when products are updated.