Who is this choice relevant to?

If you’re specifically looking for organic crisps

You don’t want to rely on words such as ‘natural’ or ‘pure’. The EU organic logo and the control code on the packaging can help you check whether a product is labelled organic.

If you eat crisps with your desk lunch

You’re looking for something crunchy on the side without accidentally eating the whole bag. The portion size and nutritional information per 100 g and per portion make it easier to choose.

If you’re choosing between corn and potato

Your preference for the main ingredient and texture plays a part. If allergens or dietary requirements matter to you, check the information on the exact product.

What should you look for when choosing?

First, check the organic label. Then compare portion sizes and nutritional information for products that match the type of crisps you want to eat.

What to consider What to check when buying Who it matters to
Organic labelling Look for the EU organic logo and the organic control code on the packaging. A natural-looking design or a claim of less salt is not the same thing. If organic is my first priority, I want to be able to identify it on the packaging before choosing based on taste. Around 42% of consumers put this check first.
Portion size and nutritional information Compare energy, fat and salt per 100 g, then check the figures for the portion you plan to eat. I want a measured portion of crisps with my lunch, rather than eating mindlessly from a large bag. For around 33% of consumers, portion control matters most.
Ingredients and allergens Choose between potato, corn and vegetable crisps, and read the ingredients and allergen information for the exact variety. I want a type of crisp that suits my taste and need to be able to check for any allergens. For around 25% of consumers, this product choice comes first.

Common mistakes

  • Treating organic crisps as a complete lunch

    Organic labelling doesn’t tell you what a portion of crisps provides as a lunch. The Netherlands Nutrition Centre lists an average 40 g portion of crisps as containing 215 kcal, 13,1 g of fat and 0,53 g of salt.

    If you like, enjoy crisps as a crunchy side and decide in advance how much you want to eat.

  • Relying on ‘natural’ or ‘less salt’ claims

    Those words don’t prove that a product is organically certified. The Netherlands Enterprise Agency points to the EU organic logo as a way to identify organic products.

    Check the organic label on the packaging before comparing products by taste or nutritional value.

  • Comparing nutritional values per bag

    Different pack sizes can distort the comparison between products. Product information from Albert Heijn and Jumbo also shows that organic crisps vary in energy and fat per 100 g.

    Start by comparing like with like, per 100 g, then consider your own portion.

  • Assuming an in-store product is available without checking

    Lidl describes its organic vegetable crisps as an in-store-only product. A product listing doesn’t tell you whether it will be on the shelves at your local branch when you need it.

    Check the latest store information and read the packaging when you buy, especially if you’re looking for a specific organic label or allergen information.

Brands to consider

AH Biologisch

Albert Heijn lists organic plain potato crisps and organic plain tortilla chips with an EU organic logo and a Skal reference.

  • The two products give you a choice between potato and corn; the product information also lists 25 g portions.
  • Their nutritional values per 100 g differ. Compare the exact variety rather than treating the organic label as a shortcut to assessing its nutritional value.

Jumbo

Jumbo lists 125 g packs of organic plain potato crisps made with potato, sunflower oil and sea salt.

  • The product information gives the ingredients and nutritional values per 100 g and per portion.
  • Don’t use the figures for these potato crisps as a guide to the nutritional values of other types or varieties of crisps.

Lidl

Lidl lists 100 g packs of organic vegetable crisps, cooked in sunflower oil, as an in-store product.

  • This is a vegetable crisp option if you’re looking for something different from potato or corn crisps.
  • Check the packaging in store for the full ingredients, nutritional information and organic label.

Lay's

The Lay's Ready Salted crisps listed by Albert Heijn are a reference for regular potato crisps, not proof that they are an organic choice.

  • You can assess the product information for this specific variety of potato crisps.
  • If organic is a must for you, check the organic label on the exact product, including any Lay's variety.

Pringles

The Pringles Original listed by Albert Heijn is an example of a regular snack variety, not a confirmed organic crisp.

  • The listed ingredients make it clear that you shouldn’t judge this product by its name or image alone.
  • The ingredients list includes wheat flour. If you have a dietary or allergy-related question, always check the latest packaging for the exact variety.

Products on Joybuy

Related products coming soon.

Frequently asked questions

How can I identify organic crisps?

Look for the EU organic logo and the organic control code on the packaging. According to the Netherlands Enterprise Agency, the logo helps consumers identify organic products. Albert Heijn lists both the logo and a Skal reference for its organic potato crisps and tortilla chips.

Can organic crisps make a complete desk lunch?

No. An organic label doesn’t make crisps a complete lunch. The Netherlands Nutrition Centre places crisps outside the Wheel of Five and lists an average 40 g portion as containing 215 kcal, 13,1 g of fat and 0,53 g of salt. So decide how much you want to have as a side.

Should I choose potato crisps or tortilla chips for lunch?

Choose based on the main ingredient and how you plan to eat them. For example, corn tortilla chips can go well with a dip, while potato crisps offer a different taste and texture. Albert Heijn lists its organic tortilla chips as containing 485 kcal and 22 g of fat per 100 g, compared with 543 kcal and 36 g of fat per 100 g for its organic potato crisps. That difference applies to these two products, not to all tortilla chips and potato crisps.

What should I look for if allergens matter?

Read the ingredients and allergen information on the latest packaging for the exact variety. Albert Heijn states that its organic tortilla chips may contain soya. Don’t assume that another type of crisp or pack has the same ingredients.