Who is this choice relevant to?

A coffee-break snacker who values certification

You want to be able to check whether the crisps are organic. Look for the organic labelling on the pack. According to Skal Biocontrole, the EU organic logo is compulsory on pre-packed foods produced in the EU and sold as organic.

A fan of simple, savoury snacks

You’re looking for plain crisps with a straightforward ingredients list to enjoy with your coffee. The organic plain varieties from Albert Heijn and Jumbo that we reviewed list potatoes, sunflower oil and salt.

Someone looking for variety while keeping an eye on portions and salt

You’re considering vegetable or sweet potato crisps for a change, but also want to check the portion size and nutritional information. Compare the label for the exact variety: being organic doesn’t in itself tell you how much salt it contains.

What should you look for in organic crisps?

For a little snack with your coffee, first check the organic labelling, then choose the type of crisps you want to serve and finally compare the nutritional information on a like-for-like basis.

What to considerWhat to look forWho it matters to
Organic credentials Check the organic labelling and the relevant EU organic logo. According to Skal Biocontrole, this logo is compulsory on pre-packed foods produced in the EU and sold as organic. I want to be able to identify the organic credentials before choosing a flavour; this is the top priority for around 42% of consumers.
Plain flavour and ingredients Read the ingredients list for the exact variety. For the organic plain crisps we reviewed, Albert Heijn and Jumbo list potatoes, sunflower oil and salt. With my coffee, I mainly want a simple savoury snack with a straightforward ingredients list; around 33% of consumers give this top priority.
Variety, portion size and salt Compare salt and energy per 100 g, and decide how much you want to serve. Jumbo lists 0,80 g of salt and 491 kcal per 100 g for its organic vegetable crisps. I want to try something different without losing sight of portion size and salt; this is the most important consideration for around 25% of consumers.

Common mistakes

  • Assuming ‘organic’ means ‘automatically healthier’

    Organic certification relates to how a product is produced. According to the Voedingscentrum, there is no general evidence that organic food is healthier than conventional food.

    Use the organic labelling to check the product’s origin, and also read the nutritional information and ingredients for the crisps you choose.

  • Overlooking salt content and portion size

    Albert Heijn and Jumbo both list 1,0 g of salt per 100 g for the organic plain crisps we reviewed. If you eat straight from the bag, it’s harder to keep track of how many crisps you’ve eaten.

    Compare salt content per 100 g and put the amount you want to eat in a bowl beforehand.

  • Assuming vegetable crisps are automatically a lighter choice

    The organic vegetable crisps from Jumbo that we reviewed list 491 kcal per 100 g. The presence of vegetable ingredients doesn’t tell you what the full nutrition table looks like.

    Choose vegetable crisps if that’s the variety you want to serve, and check the salt, energy and portion size on the label.

  • Mistaking a brand name for product certification

    A general brand name or a product-range label doesn’t tell you whether a specific bag of crisps is organic.

    Before buying, check the exact variety and the organic labelling on the pack.

Brands to consider

The varieties mentioned show what product information you can compare for each brand; a brand name alone tells you nothing about the ingredients in another variety.

AH Biologisch

Albert Heijn lists AH Biologisch plain crisps in a 125 g pack, as well as an organic sweet potato crisp variety.

  • For the plain variety, Albert Heijn lists the ingredients, a 25 g portion, nutritional values and the EU organic logo.
  • If you want to check the salt, ingredients or allergens in the sweet potato variety, refer to the label on that specific pack.

Jumbo

Jumbo lists organic plain crisps in a 125 g pack and organic vegetable crisps with potatoes in a 100 g pack.

  • For the plain variety reviewed, Jumbo lists 1,0 g of salt per 100 g; for the vegetable variety, it lists 0,80 g per 100 g.
  • The vegetable variety also lists 491 kcal per 100 g. Check the exact product variety when comparing nutritional values or availability.

Lidl

Lidl lists 100 g packs of organic vegetable crisps, cooked in sunflower oil, as an in-store product.

  • This variety offers a vegetable crisp option if you’d like a change from plain crisps.
  • Check the pack in store if ingredients, allergens or nutritional values are important to your choice.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I recognise organic crisps?

Look for the organic labelling on the pack and, where applicable, the EU organic logo. According to Skal Biocontrole, this logo is compulsory on pre-packed foods produced in the EU and sold as organic.

Are organic crisps automatically healthier?

No, organic labelling doesn’t mean that they are. The Voedingscentrum says there is no general evidence that organic food is healthier than conventional food; also check the ingredients, nutritional values and portion size of the crisps you choose.

What portion can I serve with coffee?

The portion size on the label can be a useful starting point. For the organic plain crisps reviewed, Albert Heijn lists a 25 g portion; put the amount you want to serve in a bowl so you don’t eat straight from the bag.

How should I store crisps after opening?

Seal the pack tightly after opening and follow the storage instructions for your chosen variety. For the plain crisps reviewed, Albert Heijn recommends storing them in a sealed container; Jumbo advises keeping its plain variety in a cool, dry place away from light.

Can I buy every organic crisp variety mentioned online?

Not necessarily: how each variety is sold can differ. Lidl lists its organic vegetable crisps as available in store only, so check the information for the exact variety just before buying.