Who is this choice relevant to?

Anyone with coeliac disease who wants to check both labels

You want to be able to check that the same snack is both gluten-free and organic by looking at its packaging. The product category or main ingredient alone isn’t enough.

Anyone looking for classic organic crisps

You’re looking for potato crisps rather than another savoury snack, and you also check the gluten-free label on each variety. That way, the type of crisp you want remains part of your decision.

Anyone comparing supermarket products

You’re looking at products from Albert Heijn, Jumbo or Lidl, but you don’t rely on a shop filter or product category to decide whether a specific pack meets both requirements.

What should you look for when choosing?

For the variety you’ve chosen, first check the gluten-free label and then the organic label on the same pack. Only then compare the product type and nutritional information.

What to look for What to check when buying Who is this important to?
Gluten-free label Look for ‘gluten-free’ or an appropriate gluten-free certification on the current packaging. Also read the ingredients for that exact variety. If I have coeliac disease, I want to see a clear gluten-free label for the crisps I choose. Having potato as the main ingredient isn’t enough; around 50% of consumers put this confirmation first.
Organic label Check the EU organic logo and inspection code on the packaging; don’t rely on words such as ‘natural’ alone. If I want to buy organic, I look for a verifiable organic label as well as the gluten-free label; for around 30% of consumers, this is their main additional requirement.
Product type and nutritional information Once you’ve checked both labels, decide whether you want crisps or another savoury snack. If you like, compare the serving size and salt content per 100 g. I’d prefer classic crisps to savoury sticks and want to be able to compare the nutritional information. For around 20% of consumers, this practical choice matters most once the labels have been checked.

Common mistakes

  • Assuming potato crisps are automatically gluten-free

    A potato-based product may also contain wheat: Pringles Nederland lists wheat flour in Pringles Original.

    Check each flavour separately and read the ingredients and gluten-free label on the pack you’re buying.

  • Assuming organic or natural means gluten-free

    An organic label relates to how a product is made, not whether it contains gluten. A product name such as ‘vegetable crisps’ doesn’t confirm this either.

    Check the gluten-free and organic labels separately on the same pack.

  • Relying on a label you checked before

    Albert Heijn and Pringles point out that product information or recipes can change. So a previous purchase doesn’t necessarily tell you everything about the pack you receive now.

    Read the label again, especially if the packaging or recipe has been updated.

  • Mistaking savoury sticks for classic crisps

    Albert Heijn describes AH Glutenvrij Biologische zoute sticks as having both labels, but they’re a different shape from potato crisps.

    After checking the labels, decide which type of snack you want and compare nutritional values, such as salt per 100 g, on the same basis.

Brands and product ranges to consider

AH Biologisch / AH Glutenvrij

Albert Heijn describes both organic ready-salted crisps and organic, gluten-free savoury sticks. They’re different types of snack.

  • Albert Heijn labels AH Biologisch Chips naturel as organic and gluten-free; according to the product information, the same applies to AH Glutenvrij Biologische zoute sticks.
  • Check the pack you receive: ingredients, nutritional information and allergen information can change.

Jumbo

Jumbo sells organic ready-salted crisps, as well as a range of gluten-free crisps and savoury snacks.

  • The product information for Jumbo Biologisch Naturel Chips lists potatoes and sunflower oil from organic sources.
  • A separate gluten-free range doesn’t confirm that these ready-salted crisps are gluten-free. Check both labels on the product itself.

Lidl

Lidl lists organic vegetable crisps as an alternative snack for anyone who isn’t looking for classic potato crisps.

  • The pack described by Lidl contains 100 g of vegetable crisps.
  • Check the gluten-free label and organic information separately on the pack you choose; the product name alone isn’t enough.

Lay's

Lay's has several crisp ranges, including classic crisps and MAX.

  • The different ranges give you the chance to check the flavour and product type you want for each variety.
  • A brand name doesn’t confirm that every flavour is organic or gluten-free. Lay's points out that allergen warnings on packaging can change.

Pringles

Pringles Original shows why you need to read the ingredients of a potato snack separately.

  • Pringles Nederland publishes an ingredients list for Original, so you can assess this variety specifically.
  • The ingredients list includes wheat flour. Pringles Original is therefore not suitable if you have coeliac disease; check the current packaging for other varieties.

Joybuy products for this choice

Related products coming soon.

Frequently asked questions

Are organic crisps automatically gluten-free?

No. Organic and gluten-free are separate attributes. If you have coeliac disease, check the gluten-free label. For organic products, look for the EU organic logo on the same pack.

What does ‘gluten-free’ on a pack mean?

Under Commission Implementing Regulation (EU) No 828/2014, the label ‘gluten-free’ may be used when the food, as sold, contains no more than 20 mg/kg of gluten. So don’t rely solely on a main ingredient that’s naturally gluten-free.

Is an online ingredients list with no wheat enough if you have coeliac disease?

No. The absence of wheat from an online ingredients list alone doesn’t give you the full picture of the pack you’ve chosen or the risk of cross-contamination. The Dutch Coeliac Association highlights the importance of the gluten-free label or the Crossed Grain symbol; always read the current packaging too.

How should I store opened crisps or savoury sticks?

Follow the storage instructions on the pack and seal it tightly after opening. The AH products described recommend storing them in a cool, dark and dry place. Also avoid contact with snacks containing gluten, for example by not sharing bowls.