Who are these choices for?

Evening snacker who checks certifications

You want crisps with a verifiable organic designation and don’t rely on words such as ‘natural’ alone. You check the EU organic logo and the product information for the specific pack.

Portion-conscious crisp lover

You want to measure out a portion for a late-night snack and compare energy and salt. Albert Heijn and Jumbo both list a 25 g portion for their organic plain crisps; check the portion size given for other variants.

Variety seeker with dietary requirements

You might be looking for sweet potato, vegetable or hummus crisps instead of plain potato crisps. As ingredients and allergens vary by product, check the exact flavour and pack.

What should you look for when choosing?

First, check the organic designation of the crisps you want to buy. Then use the nutritional information and ingredients list for that same variant to choose between flavours and portion sizes.

What to consider What to check when buying Who it matters to
Organic designation Look for the EU organic logo and the inspection code on the pack or in the product information for the exact variant. If I want organic crisps, I want to be able to check the designation rather than rely on how the bag looks. Around 33% of consumers put this check first.
Portion size and nutritional value Compare energy and salt per 100 g and check the stated portion size; Albert Heijn and Jumbo each list a 25 g portion for their organic plain crisps. For a late-night snack, I want to decide on a portion in advance and know how much energy and salt it contains. This is the main concern for around 33% of consumers.
Ingredients and allergens Read the ingredients and allergen information for the exact flavour; only rely on dietary claims stated for that variant. If I need to avoid certain ingredients, I can’t tell from the word ‘organic’. Around 20% of consumers prioritise this check.
Flavour and style of crisp Choose between plain potato crisps and varieties made with ingredients such as sweet potato, vegetables or hummus; then compare the label information for each one. Once the organic designation and label meet my needs, I mainly want to choose a flavour and texture I fancy. Around 14% of consumers prioritise this variety.

Common mistakes

  • Assuming organic means low in energy or salt

    An organic designation relates to how a product is produced, not its nutritional value. Albert Heijn lists 543 kcal per 100 g for its organic plain crisps, while Jumbo lists 461 kcal per 100 g for its organic plain crisps; both list 1 g of salt per 100 g.

    Check the energy, salt and portion size on the label of the variant you choose.

  • Assuming vegetable or sweet potato crisps are automatically a lighter choice

    A different main ingredient changes the style of crisp, but doesn’t determine its nutritional value on its own. Albert Heijn lists 493 kcal and 1 g of salt per 100 g for its organic sweet potato crisps.

    Choose these varieties for the flavour or texture you’re after, and compare their nutritional information separately.

  • Assuming organic means suitable for your diet

    Ingredients and allergens depend on the specific product and flavour; an organic designation doesn’t replace this information.

    Check the ingredients and allergen information on the exact pack every time you buy.

  • Assuming a product listed by a shop will always be available

    Lidl describes its organic vegetable crisps as an in-store-only product, subject to availability.

    Check the latest store information if you’re looking to pick up those particular crisps.

Brands to consider

AH Biologisch

Albert Heijn’s own-brand range includes organic plain crisps and sweet potato crisps.

  • The product information for these variants lists the EU organic logo, an inspection code and nutritional information.
  • Check the pack when you buy: Albert Heijn says that product information may change.

Jumbo Biologisch

Jumbo lists 125 g packs of organic plain crisps as an option if you’re looking for standard potato crisps.

  • For this plain variety, Jumbo provides nutritional values per 100 g and per portion.
  • Don’t assume the ingredients or nutritional values of these crisps apply to other snacks in the own-brand range.

Trafo

Trafo describes organic crisps made with ingredients including potatoes, maize, vegetables and pulses.

  • These ingredients give you some options to explore beyond plain potato crisps.
  • Check the organic designation, ingredients and nutritional information for each flavour; a general statement about the range doesn’t replace the label.

Bio Today

Jumbo lists 75 g packs of Bio Today 100% Organic Hummus Chips Sweet Chili as a seasoned hummus crisp option.

  • This listing gives you a specific alternative to consider if you’re not looking for plain potato crisps.
  • Check the pack for ingredients, allergens, nutritional information and the organic designation for this variant.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

How can I tell if crisps are certified organic?

Check the EU organic logo and the product information on the exact pack. According to the European Commission, the logo may only be used for products certified as organic by an authorised control authority or control body. The logo is compulsory on pre-packaged organic food produced in the EU and sold as organic.

Does organic tell me anything about the nutritional value of crisps?

No. The organic designation describes how a product is produced; it doesn’t specify its energy, fat or salt content. So compare the nutritional information per 100 g and per portion for the crisps you’re considering.

How can I measure out a portion for a late-night snack?

Use the portion size on the pack as a guide and put the amount you want in a bowl before you start eating. Albert Heijn and Jumbo both list a 25 g portion for their organic plain crisps; other products may specify a different portion size.

Do I still need to check allergens in organic crisps?

Yes. Check the ingredients and allergens for the exact flavour and pack. An organic designation doesn’t tell you which allergens a product contains or which dietary claims apply to that variant.

How should I store an opened bag of organic crisps?

Follow the storage instructions on the specific pack. Albert Heijn recommends keeping its organic plain crisps in a sealed tin after opening; Jumbo says to store its organic plain crisps in a cool, dry place away from light.