Who is this choice relevant to?

Budget-conscious shopper looking for organic options

You’re looking for organic crisps, but also want to know how much is in the bag and whether the pack suits your grocery shop.

Shopper who looks for certification labels

You want to be able to check the organic label on the pack. Taste and pack size matter less to you.

Snack shopper comparing nutritional values

You don’t want to assume that organic crisps or vegetable crisps automatically have different levels of salt, fat or energy. You check the nutritional information for the pack you’ve chosen.

What should you look for when choosing?

First, check for the organic logo if certification is essential. Then compare the pack size and nutritional information for the types of crisps you’re actually considering.

What to look for What to check when buying Who it matters to
Organic certification Look for the European organic logo on the pack. According to Skal Biocontrole, it is compulsory for pre-packed foods produced in the EU and sold as organic. If I specifically want organic crisps, I don’t want to rely on the natural look of the pack. For around 30% of consumers, checking the certification label comes first.
Pack size Compare the weight of bags containing the same type of crisps, and check where you can buy them. When I’m shopping on a budget, I want to choose an amount that suits my needs, without treating a small and a large bag as equivalent. Around 50% of consumers prioritise this consideration.
Nutritional value and portion size Check the salt, fat and energy per 100 g on the exact pack. Also consider how much you’ll have as a portion. If I’m choosing between potato crisps and vegetable crisps, I want to see the nutritional information rather than judge by the name. For around 20% of consumers, this is their main concern.

Common mistakes

  • Assuming organic means a particular nutritional value

    The organic logo relates to organic production, not the amount of salt, fat or energy in a bag of crisps.

    Check the logo to confirm the organic claim, then read the nutritional information for the exact product variant.

  • Comparing a small and a large bag like for like

    Jumbo lists 125 g bags of organic plain crisps and 250 g bags of regular plain crisps. These packs don’t contain the same amount of crisps.

    Check the weight and compare the same type of crisps before choosing a pack size.

  • Thinking vegetable crisps are a substitute for vegetables

    According to the Netherlands Nutrition Centre, vegetable crisps are no healthier than regular crisps; both are high in calories and salt.

    Choose vegetable crisps if you like their taste or texture, not because the product name promises different nutritional values.

  • Assuming every bag is available online

    Lidl lists its 100 g organic vegetable crisps as available in store only.

    Check where they’re sold before adding the crisps to your shopping plans.

Brands to consider

Albert Heijn

Albert Heijn has a listing for AH Organic Plain Crisps.

  • An organic plain option for anyone looking for supermarket own-brand crisps.
  • Check the current pack: Albert Heijn says product information can change.

Jumbo

Jumbo lists 125 g bags of Organic Plain Crisps and 100 g bags of Organic Vegetable Crisps with Potato.

  • The product listings distinguish between a plain option and vegetable crisps with potato.
  • Check the pack for the option you’ve chosen: the two types and sizes listed aren’t interchangeable.

Lidl

Lidl lists 100 g organic vegetable crisps cooked in sunflower oil.

  • A listed vegetable crisp option for anyone looking for this type of product.
  • Lidl marks this product as available in store only.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I tell if crisps are organically certified?

Look for the European organic logo — the green leaf — on the pack. According to Skal Biocontrole, the logo is compulsory for pre-packed foods produced in the EU and sold as organic. The European Commission says that products bearing the logo must contain at least 95% organic ingredients; conditions also apply to the remaining ingredients.

Do organic crisps or vegetable crisps automatically have different nutritional values?

No. The organic claim alone says nothing about nutritional value. The Netherlands Nutrition Centre also says that vegetable crisps are no healthier than regular crisps, and that both are high in calories and salt. Compare the salt, fat and energy information on the packs you’re considering.

Why does pack size matter when shopping on a budget?

The pack size tells you how many crisps you’re buying in one bag. For example, Jumbo lists 125 g bags of organic plain crisps alongside 250 g bags of regular plain crisps. Don’t treat these bags as equivalent amounts when deciding what suits your grocery shop.

Should I check the ingredients and allergen information again?

Yes. Check the ingredients list and allergen information on the current pack of the exact product variant. Albert Heijn says this product information can change when updates are made.