Who is this relevant to?

Small households buying organic

If you take a while to get through a box of crispbread, it’s useful to check not only the organic certification but also whether the crispbread is individually wrapped and how to store it after opening.

Shoppers comparing wholegrains and fibre

If these are your priorities, compare the wholegrain claim with the ingredients and the fibre content per 100 g for the specific variant.

Shoppers with ingredient or allergen restrictions

For these shoppers, the ingredients and any may-contain warnings on the exact pack are key. An organic label says nothing about whether a product is suitable for someone with an allergy or following a gluten-free diet.

What should you look for when choosing?

Start by checking the organic certification and choosing packaging that suits how much you eat. Then look at the nutritional information and allergens for the variant you want to buy.

What to look for What to check when buying Who it matters to
Organic certification and packaging Check for the EU organic logo and control code. As well as the net weight, look at any inner packaging and the storage instructions. I want to buy organic crispbread without leaving an open box around for too long. For around 31% of consumers, the combination of organic certification and packaging format is the top priority.
Wholegrains and fibre Check the wholegrain claim and ingredients, and compare the fibre content per 100 g across variants. If you mainly want to compare wholegrains and fibre, you need specific nutritional information, not just the product name. For around 31% of consumers, this comparison comes first.
Ingredients and allergens Check the allergen statement and any may-contain warnings on the current packaging for the variant you’ve chosen. If I need to avoid gluten or sesame, I want to know what my chosen variant contains before buying it. For around 23% of consumers, checking ingredients and allergens is the top priority.
Salt and iodine information Compare the salt content per 100 g. If you need to know the type of salt used or the iodine content before choosing, ask the manufacturer for this information. If salt matters to my choice, I don’t want to assume the iodine content from the word ‘salt’. Around 15% of consumers give salt and iodine information top priority.

Common mistakes

  • Assuming organic means allergen-free

    The Albert Heijn organic crispbread variants reviewed list rye, wheat, gluten and sesame. The multiseed variant also warns that it may contain traces of peanuts, soya and nuts.

    Check the ingredients and allergen information for the exact variant again if you switch flavour or packaging.

  • Choosing based only on the box weight

    A smaller box doesn’t tell you how the contents are packaged once opened. For AH Biologisch Knäckebröd sesam, Albert Heijn lists a 3 x 5 pack format for the 225 g box. For the 250 g multiseed variant, it advises storing the contents in a sealed tin after opening.

    If you eat crispbread slowly, compare the inner packaging and storage instructions first, then check the total weight.

  • Inferring iodine content from the word ‘salt’

    The word ‘salt’ in an ingredients list doesn’t tell you which type of salt was used or how much iodine the crispbread contains.

    If you need this information to assess a product, check the current label or ask the manufacturer which type of salt is used and what the iodine content is.

  • Treating fibre as the only difference

    Albert Heijn lists 16 g of fibre per 100 g for AH Biologisch Knäckebröd meerzaden, while Wasa lists 20 g per 100 g for Wasa Volkoren. That doesn’t mean their organic status, ingredients or salt content are the same.

    Compare these features separately before choosing a variant.

Brands compared

Albert Heijn Biologisch

For its sesame and multiseed variants reviewed, Albert Heijn lists an EU organic logo and the control code NL-BIO-01.

  • The 225 g sesame variant is listed as packed 3 x 5, which is useful if you eat the contents over time.
  • The 250 g multiseed variant contains 16 g of fibre per 100 g and comes with storage instructions for after opening. Both variants list gluten and sesame.

Wasa

Wasa lists wholegrain rye flour as an ingredient in Wasa Volkoren, with 20 g of fibre per 100 g.

  • The wholegrain claim and nutritional information give you specific points to compare.
  • For this variant, Wasa lists 1,25 g of salt per 100 g. If organic certification is essential to your choice, check the packaging separately.

Ryvita

Ryvita’s UK brand page lists wholegrain rye as an ingredient in Original Crispbread, with 13,4 g of fibre per 100 g.

  • The ingredient and fibre information makes this UK variant easy to identify as rye crispbread.
  • Don’t use UK product information as a substitute for the label on a pack you buy in the Netherlands. Check the pack itself for any organic certification.

Related products on Joybuy

This small pack of crackers is a related option if you’re also considering products other than crispbread. Check the product type and organic certification on the current packaging before choosing it as an alternative.

Leev Organic Low-Carb Tomato Oregano Crackers, 80 g pack

Leev Organic Low-Carb Tomato Oregano Crackers 80 g

The 80 g pack may suit you if you want to buy a small amount at a time, but this product is described as crackers, not crispbread.

Check the current packaging for organic certification and whether the product contains inner packaging. Read the label before buying too: the available ingredient and allergen information about egg and milk varies.

View on Joybuy

Frequently asked questions

How can I check whether crispbread is organic?

Look for the EU organic logo and control code on the current packaging. For the AH Biologisch variants reviewed, Albert Heijn lists the code NL-BIO-01. Don’t assume another variant is organic based only on its brand name or packaging colour.

Is 225 or 250 g the same as half a pack of crispbread?

No. The weight mainly tells you how much is in the box, not how the contents are divided up after opening. So compare the inner packaging and storage instructions with how much you usually eat.

Can I tell how much iodine organic crispbread contains?

No. An organic label or the word ‘salt’ doesn’t tell you the iodine content of the product you’ve chosen. If you need this information to make your choice, ask the manufacturer which type of salt is used and what the iodine content is.

What should I look for in wholegrain crispbread besides fibre?

Also check the wholegrain claim, ingredients, salt content per 100 g and allergens for the exact variant. According to the Netherlands Nutrition Centre, a cracker can only be called wholegrain if all the flour used is wholegrain flour.