What should you check when choosing?
Start with the EU organic logo if organic certification is a must. The Netherlands Nutrition Centre recommends comparing nutritional values per 100 g. This makes it easy to compare sugars, fibre and salt in similar types of crispbread.
| What to consider |
What to check before buying |
Who it matters to |
| Organic certification |
Look for the EU organic logo and the control body’s code, then read the ingredients. |
If I’m looking for organic crispbread, I want to know first whether the product is certified, and only then compare its nutritional values. For around 36% of consumers, certification comes first. |
| Sugars and claims |
Read the ‘of which sugars’ figure per 100 g. If there’s a ‘light’ claim, check which property has been reduced. |
I want to choose something with less sugar without misinterpreting a claim on the front of the pack. Around 29% of consumers give checking sugar the highest priority. |
| Wholegrains and fibre |
Check the wholegrain information and compare fibre per 100 g, along with the salt content. |
If I eat crispbread regularly, I want to know which type of grain and fibre value I’m choosing. For around 21% of consumers, wholegrains and fibre matter most. |
| Allergens and salt |
Read the allergen information and any warnings about traces; compare salt per 100 g. |
If I need to avoid certain ingredients or keep an eye on salt, I can’t rely on the sugar value alone. For around 14% of consumers, this is the first thing they check. |
Crispbread to compare on Joybuy
These crispbread varieties give you a starting point for comparing sugars, wholegrains and fibre. If you specifically want to buy organic, also check for the EU organic logo and the control body’s code on the packaging you choose.
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Wasa High-Fiber Crackers, 300 g
For anyone mainly comparing fibre and sugars in crispbread. Check the values per 100 g, along with the ingredients and allergens on the packaging you choose.
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g'woon Wholemeal Crispbread, 375 g
A wholegrain option to compare for sugars, fibre and salt per 100 g. Check the allergen information if certain ingredients matter to you.
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Bolletje Whole Grain Crispbread, 265 g
For anyone looking for wholegrain crispbread who doesn’t want to choose based on sugar alone. Compare fibre and salt per 100 g too, and check the allergen information.
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Wasa Rustic Crispbread, 215 g
If you’re considering this variety, compare its ingredients and sugars per 100 g with other types of crispbread. Check the fibre value on the packaging if it matters to your choice.
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Wasa Wholegrain Crispbread, 260 g
A wholegrain option for anyone who wants to take the grain base and sugars into account. Check the fibre value and salt content per 100 g before comparing it with other varieties.
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Frequently asked questions
Does ‘light’ crispbread mean it contains less sugar?
Not necessarily. According to the Netherlands Nutrition Centre, ‘light’ can mean at least 30% less energy, fat or sugar than a similar product. Check which property has been reduced, and also compare the ‘of which sugars’ value per 100 g.
How can I identify organic crispbread?
Look for the EU organic logo and the accompanying control body code on the packaging. According to the European Commission, the logo may only be used on products certified as organic by a recognised control body; it doesn’t tell you anything about the sugar content.
Should I compare sugars per crispbread or per 100 g?
Compare similar types of crispbread per 100 g. According to the Netherlands Nutrition Centre, using the same amount makes it easier to compare nutritional values across packs. Then check the portion size if you want to know how much you’ll actually eat.
Can crispbread contain iodised salt?
Yes, but don’t assume that all crispbread does. Check the ingredients list on the packaging you choose to see whether iodised salt is listed.
How should I store crispbread once opened?
Follow the storage instructions on the packaging and seal the product well after opening. For the crispbread products it describes, Albert Heijn recommends storing them in a cool, dark and dry place.