Who are these choices relevant to?

If you compare organic labels

You want to be able to see whether crispbread is certified organic, and you also compare the sugars per 100 g. To check its organic status, look for the EU organic logo and the code of the control body, rather than relying on the look of the packaging.

If you regularly eat wholegrain crispbread

For breakfast, lunch or a snack, you’ll want to take wholegrains and fibre into account. According to the Netherlands Nutrition Centre, wholegrain cereal products contain more fibre than white cereal products. When comparing crispbread, check the other nutritional values too.

If you check allergens or salt

If rye, gluten or sesame matters to you, read the allergen information on the packaging you choose. Compare the salt per 100 g too if you’re keeping an eye on it; a low sugar value is no substitute for this check.

What should you check when choosing?

Start with the EU organic logo if organic certification is a must. The Netherlands Nutrition Centre recommends comparing nutritional values per 100 g. This makes it easy to compare sugars, fibre and salt in similar types of crispbread.

What to consider What to check before buying Who it matters to
Organic certification Look for the EU organic logo and the control body’s code, then read the ingredients. If I’m looking for organic crispbread, I want to know first whether the product is certified, and only then compare its nutritional values. For around 36% of consumers, certification comes first.
Sugars and claims Read the ‘of which sugars’ figure per 100 g. If there’s a ‘light’ claim, check which property has been reduced. I want to choose something with less sugar without misinterpreting a claim on the front of the pack. Around 29% of consumers give checking sugar the highest priority.
Wholegrains and fibre Check the wholegrain information and compare fibre per 100 g, along with the salt content. If I eat crispbread regularly, I want to know which type of grain and fibre value I’m choosing. For around 21% of consumers, wholegrains and fibre matter most.
Allergens and salt Read the allergen information and any warnings about traces; compare salt per 100 g. If I need to avoid certain ingredients or keep an eye on salt, I can’t rely on the sugar value alone. For around 14% of consumers, this is the first thing they check.

Common mistakes

  • Assuming organic means less sugar

    According to the European Commission, the EU organic logo confirms organic certification. It doesn’t tell you how much sugar, fibre or salt the crispbread contains.

    Use the logo to check whether a product is organic if that’s your first requirement, then compare the nutritional information per 100 g.

  • Reading ‘light’ as ‘sugar-free’

    According to the Netherlands Nutrition Centre, ‘light’ can mean less energy, fat or sugar compared with a similar product. It doesn’t mean the same as ‘sugar-free’.

    Check what the packaging says has been reduced, and also read the ‘of which sugars’ figure per 100 g.

  • Looking only at the sugar value

    A sugar comparison doesn’t tell you about the salt content or ingredients. Rye, gluten and sesame may be important factors for some consumers.

    Check the allergen information for the product you’ve chosen and compare the salt per 100 g before making your decision.

Brands and shops to consider

Wasa

Wasa has wholegrain and high-fibre options that you can compare by their nutritional values.

  • Wasa lists 26 g of fibre and 2.0 g of sugars per 100 g for its Fibre-rich variety.
  • If organic certification is a must, check separately for the EU organic logo on the variety you choose.

Albert Heijn

Albert Heijn provides product information for both organic rye crispbread and a separate gluten-free variety.

  • The product information for AH Biologisch Bio 100% Rogge Sesam features the EU organic logo.
  • Don’t assume that an organic claim on one variety means another variety is organic or gluten-free.

Jumbo

Jumbo explains how to identify organic products and also lists wholegrain crispbread in its range overview.

  • Jumbo points to the European organic logo as a way to identify organic products.
  • Check the organic label and nutritional information for each crispbread you choose; wholegrain doesn’t automatically mean organic.

Ryvita

Ryvita describes Original Crispbread as a product made with wholegrain rye and rye.

  • The ingredients in this variety give you a useful starting point if you want to check its grain base.
  • Check the packaging of the variety you buy for nutritional values, allergens and any organic labelling.

Crispbread to compare on Joybuy

These crispbread varieties give you a starting point for comparing sugars, wholegrains and fibre. If you specifically want to buy organic, also check for the EU organic logo and the control body’s code on the packaging you choose.

Wasa High-Fiber Crackers, 300 g pack

Wasa High-Fiber Crackers, 300 g

For anyone mainly comparing fibre and sugars in crispbread. Check the values per 100 g, along with the ingredients and allergens on the packaging you choose.

View on Joybuy
g'woon Wholemeal Crispbread, 375 g pack

g'woon Wholemeal Crispbread, 375 g

A wholegrain option to compare for sugars, fibre and salt per 100 g. Check the allergen information if certain ingredients matter to you.

View on Joybuy
Bolletje Whole Grain Crispbread, 265 g pack

Bolletje Whole Grain Crispbread, 265 g

For anyone looking for wholegrain crispbread who doesn’t want to choose based on sugar alone. Compare fibre and salt per 100 g too, and check the allergen information.

View on Joybuy
Wasa Rustic Crispbread, 215 g pack

Wasa Rustic Crispbread, 215 g

If you’re considering this variety, compare its ingredients and sugars per 100 g with other types of crispbread. Check the fibre value on the packaging if it matters to your choice.

View on Joybuy
Wasa Wholegrain Crispbread, 260 g pack

Wasa Wholegrain Crispbread, 260 g

A wholegrain option for anyone who wants to take the grain base and sugars into account. Check the fibre value and salt content per 100 g before comparing it with other varieties.

View on Joybuy

Frequently asked questions

Does ‘light’ crispbread mean it contains less sugar?

Not necessarily. According to the Netherlands Nutrition Centre, ‘light’ can mean at least 30% less energy, fat or sugar than a similar product. Check which property has been reduced, and also compare the ‘of which sugars’ value per 100 g.

How can I identify organic crispbread?

Look for the EU organic logo and the accompanying control body code on the packaging. According to the European Commission, the logo may only be used on products certified as organic by a recognised control body; it doesn’t tell you anything about the sugar content.

Should I compare sugars per crispbread or per 100 g?

Compare similar types of crispbread per 100 g. According to the Netherlands Nutrition Centre, using the same amount makes it easier to compare nutritional values across packs. Then check the portion size if you want to know how much you’ll actually eat.

Can crispbread contain iodised salt?

Yes, but don’t assume that all crispbread does. Check the ingredients list on the packaging you choose to see whether iodised salt is listed.

How should I store crispbread once opened?

Follow the storage instructions on the packaging and seal the product well after opening. For the crispbread products it describes, Albert Heijn recommends storing them in a cool, dark and dry place.