Who is this choice relevant to?

Shoppers looking for organic wholegrain options

You want to be able to check both claims separately. The EU organic logo relates to organic production; according to the Dutch Nutrition Centre (Voedingscentrum), ‘wholegrain’ means that all the flour used is wholemeal. You can then compare fibre, salt and ingredients.

Fussy eaters who prefer a less robust flavour

You’re looking for organic crispbread, but the distinctive taste of rye isn’t quite for you. A variety made with wheat flour may be worth considering, as long as you check the packaging to see which types of flour it contains and whether they suit your preferences.

Shoppers checking allergens and ingredients

You check each variety for mentions of gluten, sesame or milk ingredients. ‘Organic’ and ‘wholegrain’ don’t, by themselves, mean that a product is gluten-free, dairy-free or vegan.

What should you look for when choosing?

First, distinguish between organic production and the types of flour used. Then decide whether you like the flavour and texture of wholemeal rye, and compare the nutritional information and allergens in the varieties that make your shortlist.

What to consider What to check when buying Who it matters to
Organic and wholegrain Check for the EU organic logo separately from the wholegrain claim, and see which types of flour are listed in the ingredients. I don’t want to assume from the packaging alone that my crispbread is both organic and made entirely with wholemeal flour. This combination is a priority for around 44% of shoppers.
Flavour and texture Compare wholemeal rye flour with varieties that list wheat flour; if it’s a blend, check the stated proportion of wholemeal flour too. A strong rye flavour doesn’t appeal as much to me or others at home, so I’m looking for a variety we’ll enjoy eating. Around 33% of shoppers prioritise this preference.
Allergens and ingredients Read the allergen information and compare fibre and salt per 100 g. Check the ingredients if the type of salt used matters to you. I need to know what’s in the product and don’t want to focus on fibre content alone. This check is a priority for around 23% of shoppers.

Common mistakes

  • Confusing organic with wholegrain

    The EU organic logo tells you about organic production, not the proportion of white flour to wholemeal flour. Equally, a wholegrain claim doesn’t prove that a product is organic.

    Check each claim separately: look for the organic logo and check which types of flour are listed.

  • Assuming all crispbread contains iodine

    The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bread, bread substitutes and other baked goods through baker’s salt. This doesn’t mean that all crispbread contains baker’s salt.

    Check the ingredients of the specific product or ask the manufacturer which type of salt was used.

  • Looking at fibre alone

    Ekoplaza lists 15,8 g of fibre in Your Organic Nature Wholegrain Crispbread, but also 1,30 g of salt per 100 g. The product information also lists gluten and the possible presence of sesame.

    Compare the nutritional values per 100 g and read the allergen information for each variety separately.

Brands compared

These brands offer some useful options for comparing flour types, nutritional information and allergens. The details below apply to the specific products mentioned, not automatically to every variety from each brand.

Your Organic Nature

Worth considering if you’re looking for organic crispbread made with wholemeal rye.

  • Ekoplaza lists its wholegrain crispbread as containing 94% organic wholemeal rye flour and 15,8 g of fibre per 100 g.
  • The same product contains 1,30 g of salt per 100 g, includes gluten and may contain sesame.

Albert Heijn

The range includes organic crispbread options, including a high-fibre variety made with wheat flour.

  • A variety made with wheat flour gives you something to compare if you’re looking for a different flavour from wholemeal rye.
  • Check the current packaging for the exact ingredients. Albert Heijn lists the separate AH Organic Wholegrain variety as discontinued.

Wasa

A useful comparison if wholemeal rye matters more to you than organic certification.

  • Wasa lists its Light product as containing 100% wholegrain cereals and 20 g of fibre per 100 g; the brand describes Rustiek as made with wholemeal rye flour.
  • Light contains milk ingredients and may contain sesame. The wholegrain claims don’t prove organic status.

Ryvita

A point of comparison for crispbread made with wholemeal rye; check product details and availability in the Netherlands separately.

  • For Original Crispbread, Ryvita lists 88 g of wholemeal rye flour per 100 g of product, 13,4 g of fibre and 0,75 g of salt per 100 g.
  • The product information lists cereals containing gluten and the possible presence of sesame. This information doesn’t indicate organic status.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is organic crispbread automatically wholegrain?

No. The European Commission says the EU organic logo relates to organic production; it doesn’t mean that all the flour used is wholemeal. The Dutch Nutrition Centre (Voedingscentrum) explains that, for a product to be labelled wholegrain, all the flour used must be wholemeal. So check both claims separately.

What should I look for in organic crispbread made with wheat flour?

Check for the EU organic logo, then read the ingredients to see which types of flour have been used. If you’re specifically looking for a blend of white flour and wholemeal flour, check whether the proportion of wholemeal flour is stated; the colour or a fibre claim won’t tell you the ratio.

Does crispbread with salt always contain iodine?

No, you can’t tell from the product category or the presence of salt alone. The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine compounds may be present in baked goods through baker’s salt. For a specific crispbread, check the ingredients or ask the manufacturer which type of salt was used.

Is rye crispbread gluten-free?

Crispbread made with rye isn’t necessarily gluten-free. The product information for Ekoplaza’s organic wholemeal rye crispbread lists gluten; for any other variety, check the ingredients and look for an explicit gluten-free claim on the packaging.

How should I store crispbread after opening?

Follow the storage instructions on the packaging and seal the product well after opening. For its organic sesame crispbread, Albert Heijn recommends a cool, dark, dry place and storing it in a sealed tin after opening.