Who is this choice relevant to?

Weekly shopper who wants to check organic credentials

You want to recognise the organic certification on the packaging, rather than relying on words such as ‘natural’. Skal Biocontrole explains when the EU organic logo is mandatory.

Ingredient and label comparer

As well as checking the organic label, you look at the ingredients, sugars, salt, fibre and allergen information before choosing cornflakes for the week.

Weekly stock-up planner

You compare pack sizes with how much cornflakes you use during the week. Check the serving size too: the number of servings shown on a pack is not necessarily comparable between products.

What should you look for?

If buying organic is a requirement for you, start with the certification. Then use the label and pack size to decide which cornflakes suit the way you shop and eat.

What to consider What to check Who it matters to
Organic label Look for the EU organic logo, the inspection code and an indication of the agricultural origin on the packaging. According to Skal Biocontrole, the logo is mandatory for pre-packaged foods produced in the EU and sold as organic. If organic certification is the deciding factor for me, I want to be able to check it on the packaging. For around 42% of consumers, this is the most important consideration.
Ingredients and nutritional information Read the ingredients and allergen information, and compare sugars, salt and fibre per 100 g. For allergens, also check for warnings about possible traces. When choosing a larger pack, I want to know what’s in it and which allergens are listed. Ingredients and label information come first for around 33% of consumers.
Pack size Compare the weight in grams and check the serving size used. Albert Heijn lists a 40 g serving for AH Biologisch Cornflakes; Jumbo lists 30 g for Smaakt Bio Cornflakes Ongezoet. I want to work out how many packs I’ll need for a week, without treating different serving sizes as equal. For around 25% of consumers, planning their weekly stock is the first consideration.

Common mistakes

  • Assuming organic means the label tells you everything

    The certification confirms the organic status, but cornflakes can still vary in their ingredients and nutritional value.

    After checking the certification, read the ingredients list and compare the nutritional information per 100 g for the exact variant.

  • Assuming a short ingredients list means a product is allergen-free

    Jumbo lists organic maize as the ingredient in Smaakt Bio Cornflakes Ongezoet, but also warns that several allergens may be present. Albert Heijn lists soya in AH Biologisch Cornflakes.

    Read both the ingredients and allergen information, including any ‘may contain’ warnings on the packaging.

  • Relying only on an online description when stocking up

    Albert Heijn says that product information, including ingredients and allergen details, may change. So a description you read earlier may not match the packaging you buy.

    Check the packaging again when you buy, especially if a particular ingredient or allergen affects your choice.

Brands to compare

AH Biologisch

Albert Heijn lists AH Biologisch Cornflakes in a 300 g pack with the EU organic logo.

  • The product information lists 0 g added sugar, 5 g fibre and 0.13 g salt per 100 g.
  • The ingredients include soya lecithin, and the allergen information lists soya. Check the current packaging.

Smaakt

Jumbo lists Smaakt Bio Cornflakes Ongezoet as organic cornflakes with maize as the only ingredient.

  • The nutritional information lists 1.0 g sugars and 0.01 g salt per 100 g.
  • Jumbo warns that the product may contain, among other things, cereals containing gluten, milk, nuts, peanuts, sesame and soya.

your organic nature

Ekoplaza lists cornflakes from your organic nature made with organic maize and organic sunflower lecithin.

  • According to the product information, the ingredients list consists of 99.6% organic maize and organic sunflower lecithin.
  • Check the packaging for the nutritional information and allergens relevant to your choice.

Kellogg’s

Kellogg’s Corn Flakes are included here as a comparison with conventional fortified cornflakes for when organic isn’t a firm requirement.

  • The Dutch product specification lists added vitamins and iron.
  • The specification also lists sugar and salt as ingredients, with 8.0 g sugars and 1.1 g salt per 100 g. If you’re choosing organic, don’t assume these figures apply to an organic variant.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

How can I recognise organic cornflakes?

Check the organic label on the packaging. According to Skal Biocontrole, the EU organic logo is mandatory for pre-packaged foods produced in the EU and sold as organic. To use the logo, a processed product must meet the requirement that at least 95% of its ingredients are organic.

Does organic mean cornflakes are low in sugars or salt?

No, organic certification is no substitute for nutritional information. The Netherlands Nutrition Centre recommends checking breakfast cereals for things such as added salt and sugar, so compare the figures and ingredients of the products you’re considering.

What should I look for in the allergen information for organic cornflakes?

Read the ingredients, allergen details and any warnings on the current packaging. Albert Heijn lists soya in AH Biologisch Cornflakes, while Jumbo warns that Smaakt Bio Cornflakes Ongezoet may contain several allergens.

How should I store an opened pack of cornflakes?

Seal the pack tightly and follow the storage instructions on the packaging you’ve bought. Albert Heijn and Jumbo advise storing the cornflakes mentioned above in a cool, dry place away from light.