Who are these options relevant to?

Shoppers who want to check organic certification

You want more reassurance than a natural-looking pack can provide. Look for the EU organic logo, the code of the inspection body and the indication of agricultural origin, as explained by Skal Biocontrole and the European Commission.

Shoppers comparing ingredients and sugars

You’re looking for cornflakes with no added sugar and want to see the total sugar content too. The Voedingscentrum recommends comparing breakfast cereals per 100 g; you should also read the ingredients list.

Shoppers prioritising allergens or fibre

You want to check the allergen statement or fibre content before buying. Product information from Albert Heijn, Jumbo and Ekoplaza shows that organic cornflakes can vary in these respects.

What should you look for when choosing?

Start by checking the organic label on the pack. Then compare what matters to you per 100 g, and read the allergen statement before making your choice.

What to consider What to check when buying Who is this important to?
Organic label Check the EU organic logo, the inspection body's code and the agricultural origin on the pack. I want to know what the organic label on my cornflakes is based on. For around 40% of consumers, this check comes first.
Ingredients and sugars Read the ingredients list to check for added sugar, and compare the sugar content per 100 g. For my weekend breakfast, I’m mainly looking for cornflakes whose ingredients I can easily assess. Around 30% of consumers give this the highest priority.
Availability Check whether the variety you’ve chosen is available at a shop where you want to do your food shopping. I want to be able to pick up the cornflakes during my usual food shop. This is the most important selection criterion for around 20% of consumers.
Allergens and fibre Read the current allergen statement and compare fibre per 100 g. The Diabetes Fonds lists at least 8 g of fibre per 100 g as one of its criteria for breakfast cereals in the Schijf van Vijf. If an allergen or fibre content determines my choice, I can’t rely on the organic label alone. For around 10% of consumers, this check carries the most weight.

Common mistakes

  • Assuming organic means high in fibre

    Organic certification tells you about how a product is made, not its fibre content. Albert Heijn, Jumbo and Ekoplaza list 5 g, 3.1 g and 0.5 g of fibre per 100 g respectively for the varieties discussed here. The Diabetes Fonds lists at least 8 g per 100 g as one of its criteria for breakfast cereals in the Schijf van Vijf.

    If fibre matters to you, compare the nutrition information per 100 g. You can also check other types of breakfast cereal, such as porridge oats or muesli, by looking at their own labels.

  • Confusing no added sugar with allergen-free

    A statement about added sugar tells you nothing about allergens. Albert Heijn lists soya in AH Biologisch Cornflakes; Jumbo warns that Smaakt may contain traces of several allergens, including cereals containing gluten, peanuts, soya and milk. Ekoplaza states that your organic nature Cornflakes may contain gluten.

    If you have an allergy or need to avoid gluten, read the current allergen statement on the packaging rather than relying only on claims on the front of the pack.

Organic cornflake brands compared

AH Biologisch

Albert Heijn offers organic cornflakes under its own brand in a 300 g pack.

  • Albert Heijn lists the EU organic logo, gluten-free and no added sugar for this variety.
  • The ingredients include soya lecithin; if you have a soya allergy, check the current label.

Smaakt

Smaakt Bio Cornflakes Ongezoet is an unsweetened organic maize variety in a 300 g pack, listed by Jumbo and PLUS.

  • Jumbo lists organic maize as an ingredient; the product information also states that there is no added sugar.
  • The product information warns that it may contain traces of several allergens, including cereals containing gluten.

your organic nature

Ekoplaza lists organic cornflakes from this brand in a 250 g pack.

  • According to Ekoplaza, the ingredients include 99.6% organic maize; the nutrition information lists 0.0 g of sugars and 0.000 g of salt per 100 g.
  • Ekoplaza lists 0.5 g of fibre per 100 g and warns that the product may contain gluten.

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Frequently asked questions

How can I recognise organically certified cornflakes?

Check the EU organic logo, the inspection body's code and the indication of agricultural origin on the pack. According to Skal Biocontrole, the logo is compulsory for pre-packed food produced in the EU and sold there as organic.

Are organic cornflakes automatically high in fibre?

No. Organic certification alone says nothing about the fibre content. Albert Heijn, Jumbo and Ekoplaza list 5 g, 3.1 g and 0.5 g of fibre per 100 g respectively for the varieties discussed here, so compare the nutrition information for the product you want to buy.

Can I choose these cornflakes if I need to avoid gluten or soya?

That depends on the product and the current allergen statement. Albert Heijn lists AH Biologisch Cornflakes as gluten-free, but names soya as an ingredient; Jumbo warns that Smaakt may contain traces of allergens including cereals containing gluten and soya; Ekoplaza states that your organic nature Cornflakes may contain gluten.

How should I store cornflakes after opening?

Keep them tightly sealed in a cool, dry, dark place. Albert Heijn and Jumbo recommend this storage method for their cornflakes; also check the best-before date and any instructions on the pack.