Who is this choice relevant to?

People who need to avoid gluten strictly

You’re buying breakfast cereal with coeliac disease and first check whether the specific product is labelled gluten-free. Only then do you consider whether it also meets your organic requirements.

Fans of organic oat muesli

You’re looking for an oat-based organic breakfast and comparing products explicitly labelled gluten-free. The ingredients, nutritional information and any other allergens can then help you decide.

Shoppers looking for a crunchy breakfast

You’re considering granola or crunchy muesli and want to check whether the gluten-free label, organic status and ingredients of each option suit your needs.

What should you look for when buying?

If you have coeliac disease, check for a gluten-free label first. Then check the organic status, and only compare ingredients and product types across options that meet your requirements.

What to consider What to check when buying Who it matters to
Gluten-free labelling Look for an explicit statement on the current packaging and check which grains the product contains; don’t rely on the ingredient name alone when it comes to oats. I don’t want to rely on a packet’s organic appearance to check for gluten when I have coeliac disease. For around 36% of consumers, gluten-free labelling comes first.
Organic certification Check the organic label on the packaging, such as the EU organic logo and its associated control code. I want to be able to identify which cereals are also organically certified among the gluten-free options. Around 29% of consumers give this check the highest priority when making their final choice.
Ingredients and allergens Read the ingredients and allergen information for the specific variety; if you wish, compare sugar levels on the same basis, per 100 g. If I have another allergy, I want to know whether a product contains ingredients such as soya or sesame. For around 21% of consumers, ingredients and other allergens are the most important factors when making their final choice.
Flavour and texture Once the labels meet your requirements, choose between a simple oat muesli, a fruit variety and crunchy granola. For my breakfast, I want to decide whether I’d prefer a plain base or a crunchy option. For around 14% of consumers, flavour or texture is the deciding factor after that.

Common mistakes

  • Assuming organic means gluten-free

    An organic label refers to how a product is made, not whether it contains gluten. One label cannot replace the other.

    When choosing breakfast cereal with coeliac disease, check for a gluten-free label first, then check the organic status.

  • Choosing regular oats without checking further

    Oat products can be contaminated through contact with grains that contain gluten. Quaker Nederland itself says it cannot guarantee that its products are completely gluten-free.

    Only choose an oat product whose current packaging explicitly says it is gluten-free.

  • Judging breakfast cereal by its appearance

    A nutrition claim or natural-looking packaging tells you nothing conclusive about gluten. For example, Quaker Nederland lists wheat gluten as an ingredient in Cruesli Protein Coconut & Vanilla Flavour.

    Read the ingredients for the exact variety you want to buy, and check separately for a gluten-free label.

  • Overlooking other allergens

    Gluten-free and organic do not mean that a product is free from other allergens. RealFlavors lists soya and sesame for Alnavit Granola Glutenvrij Bio 300 g.

    Check the allergen information for every variety, and compare the nutritional information if the ingredients also matter to your choice.

Brands to consider

Puur Rineke

A brand to consider if you’re looking for a simple oat muesli: The Green Chapter lists Puur Rineke Haver Muesli Glutenvrij BIO in a 750 g pack.

  • The product listing describes this oat muesli as organic and gluten-free.
  • Check both claims on the packaging of the product you buy.

Bauckhof / Bauck Mühle

Worth considering if you’re looking for organic oat muesli with berries that is labelled gluten-free; RealFlavors and Glutenvrij-LePoole.nl list a berry variety.

  • The listed ingredients for the berry variety include oat and rice flakes, dried berries and apple pieces.
  • Check the gluten-free label and allergen information for the variety you choose.

Alnavit

A brand to consider if you’re looking for granola: RealFlavors lists Alnavit Granola Glutenvrij Bio 300 g.

  • The product listing describes this granola as organic and gluten-free.
  • According to the same product information, this variety contains soya and sesame; check the current packaging if you have other allergies.

J. Favrichon

Worth considering if you’re thinking about fruit muesli: Glutenvrijemarkt.com lists an organic, gluten-free 6 Vruchten Muesli.

  • The product listing offers a fruit variety as an alternative to simple oat muesli.
  • The listed variety may contain traces of milk, soya and other nuts; check the packaging if this matters to your choice.

Products on Joybuy

Related products coming soon.

Frequently asked questions

Is organic breakfast cereal automatically suitable for people with coeliac disease?

No. Organic and gluten-free are separate properties. If you have coeliac disease, check for an explicit gluten-free label on the current packaging, and also look for an organic label if that’s a requirement for your purchase.

Can I choose regular porridge oats or Cruesli if I have coeliac disease?

Don’t assume a product is suitable unless it has a product-specific gluten-free label. Quaker Nederland says it cannot guarantee that its products are completely gluten-free, and lists wheat gluten as an ingredient in Cruesli Protein Coconut & Vanilla Flavour.

How can I identify organically certified breakfast cereal?

Look for an organic label on the packaging, such as the EU organic logo and its associated control code. According to the European Commission, the EU organic logo can only be used on certified organic products; on its own, it says nothing about gluten.

What should I check besides gluten-free and organic labelling?

Read the ingredients, allergen information and nutritional information for the specific variety. For example, RealFlavors lists soya and sesame for Alnavit Granola Glutenvrij Bio 300 g; always check the packaging of the product you buy.