Who is this choice relevant to?

Shoppers who look for organic certification

You want to know whether the whole product is organic, not just the cocoa or the toast. According to Skal Biocontrole, the EU organic logo is required on pre-packaged food produced in the EU and sold as organic. Check the control body code and the origin statement on the packaging too.

People looking for ready-made chocolate toast

You want a toast product with a chocolate coating, not two separate products or a chocolate biscuit. Read the full product description and check whether the organic label applies to the coated end product.

Shoppers with an allergy or dietary requirement

You’ll also need to check that your chosen toast and chocolate meet your ingredient requirements. Albert Heijn lists sesame, soya, barley and wheat among the allergens in AH Biologisch Melba toast met sesamzaadjes; a gluten-free toast roll such as Schnitzer Toastie has different allergen information.

What should you look for when choosing?

First decide whether a chocolate coating on a ready-made toast product is essential. If separate components or uncoated toast would also work for you, check the organic label, ingredients and nutritional information for each product you choose.

Organic toast and chocolate separately

When: This option works if organic ingredients are your priority and you want to put the snack together yourself. Albert Heijn displays an organic certification mark on both its sesame Melba toast and its dark hazelnut chocolate.

Trade-off: You’re choosing two separate products, not a ready-made toast with a chocolate coating. Check the allergens on both packs.

Organic sesame Melba toast

When: This option works if organic Melba toast matters more to you than a chocolate coating. Albert Heijn and Jumbo display an organic label on AH Biologisch Melba toast and Van der Meulen Melba Biologische Toast Sesam respectively.

Trade-off: These are toast products without a chocolate coating; ingredients and allergens vary by pack.

Organic gluten-free toast roll

When: According to Albert Heijn, Schnitzer Toastie high protein bio is an organic, gluten-free option if a toast roll, rather than Melba toast, suits the product format you’re looking for.

Trade-off: It has no chocolate coating, contains sesame and needs to be refrigerated after opening and eaten within two days.

What to consider What should you check? Who is it important to?
Organic end product Check the EU organic logo, control body code and origin statement on the product you’re buying. If I want to buy organic, I want to be able to check the label on the whole pack. Around 36% of shoppers prioritise this check.
Toast with a chocolate coating Check that the description covers both the toast and a chocolate coating, and that the organic certification mark appears on the combined product. I’m looking for ready-made, coated toast and don’t want to end up with separate chocolate or uncoated toast. For around 29% of shoppers, this product format matters most.
Allergens and dietary requirements Read the ingredients, allergen information and any warnings on the packaging of each component you choose. If I need to avoid an ingredient, the information on each pack determines whether I can use the product. This is the top priority for around 21% of shoppers.
Nutritional information and portions Compare the nutritional value per 100 g and consider how much toast and chocolate, if any, you’ll have per portion. I want to know what my chosen combination contains per portion, rather than relying on the word organic alone. Around 14% of shoppers put this nutritional information first.

Common pitfalls

  • Assuming a certification mark on separate ingredients applies to the finished product

    Organic toast and an organic chocolate bar are separate products. Their labels don’t mean that a different, ready-made chocolate-coated toast product is organic.

    For a ready-made product, check the EU organic logo on the full pack. If you’re putting the snack together yourself, check the label on both components.

  • Confusing organic with gluten-free or allergen-free

    The organic sesame toasts mentioned here and the chocolate each have their own allergens. A toast roll labelled gluten-free may also contain other allergens.

    Just before buying and eating, check the current ingredients list and any ‘may contain’ warnings for the exact product variant.

  • Assuming all toast contains iodine

    The Netherlands Food and Consumer Product Safety Authority explains that baker’s salt is a source of iodine in bakery products. That doesn’t tell you whether a particular pack of toast contains iodine.

    Check the product information and, if necessary, ask the manufacturer which salt is used if iodine content matters to your choice.

Brands to consider

AH Biologisch

Worth considering if you want to choose organic Melba toast and chocolate as separate products.

  • Albert Heijn displays the EU organic logo on AH Biologisch Melba toast met sesamzaadjes and AH Biologisch Reep puur hazelnoot.
  • These are separate products, not ready-made chocolate-coated toast. The toast contains sesame, soya, barley and wheat, among other ingredients; the bar contains milk, lactose and hazelnut.

Van der Meulen

A brand to look at if organic sesame Melba toast without a coating suits your needs.

  • Jumbo displays the European organic certification mark and NL-BIO-01 on Van der Meulen Melba Biologische Toast Sesam.
  • The toast has no chocolate coating. According to the product information, it contains sesame, soya and wheat and may contain milk.

Schnitzer

An alternative product format for anyone looking for an organic, gluten-free toast roll rather than Melba toast.

  • Albert Heijn describes Schnitzer Toastie high protein bio as organic and gluten-free.
  • It isn’t chocolate-coated. It contains sesame, may contain eggs, soya and lupin, and according to the product information should be refrigerated after opening and eaten within two days.

Joybuy products

Related products coming soon.

Frequently asked questions

How can I identify organic toast or chocolate on the packaging?

Check for the EU organic logo on the product itself, along with the control body code and origin statement. According to Skal Biocontrole, the logo is required on pre-packaged food produced in the EU and sold as organic.

Is toast with chocolate organic if only the toast has a certification mark?

No. A certification mark on the toast doesn’t prove that a separately assembled end product is organic. For ready-made chocolate-coated toast, check the full pack; if you’re buying toast and chocolate separately, check each product on its own.

Is organic toast also gluten-free or allergen-free?

Not automatically. Albert Heijn lists sesame, soya, barley and wheat in AH Biologisch Melba toast met sesamzaadjes. According to Albert Heijn, Schnitzer Toastie high protein bio is gluten-free, but it contains sesame and may contain eggs, soya and lupin. Always check the packaging of the variant you choose.

Does the rule about baker’s salt mean that all toast contains iodine?

No. Information about iodine in baker’s salt doesn’t mean that all toast contains iodine. Check the product information or ask the manufacturer which salt is used if this is essential for your purchase.

How should I store organic Melba toast and separate chocolate?

Follow the storage instructions on the packaging of both products. Albert Heijn recommends storing its organic Melba toast in a sealed tin after opening, and keeping its organic dark hazelnut chocolate in a cool, dark and dry place.