Who is this choice relevant to?

Breakfast lovers looking for certified organic products

You want to enjoy chocolate sprinkles now and then, and a verifiable organic certification matters more to you than a general sustainability claim. Look for the EU organic logo on the packaging and read the ingredients.

People who want a strictly savoury breakfast

If you want to avoid sweet toppings on bread, chocolate sprinkles are not the right choice for your breakfast. An organic production method does not make them a savoury topping.

Shoppers who want to compare sugar content

You’re happy to have chocolate sprinkles as a sweet topping, but want to check the nutritional information per 100 g and how much you use. Consider organic certification and sugar content as separate factors.

What should you look for when choosing?

First decide whether sweet toppings on bread have a place in your breakfast at all. Only then compare organic certifications and nutritional information for the products you’re considering.

What to consider What to check when buying Who is this most important for?
Savoury or sweet Decide whether you want to avoid sweet toppings on bread; organic chocolate sprinkles are still a sweet choice. If I want breakfast without sweet toppings on bread, chocolate sprinkles are out, whatever the certification. This is the top priority for around 44% of consumers.
Organic certification Check the EU organic logo and the organic product information on the packaging. I only want to choose a sweet topping if the organic certification on the pack can be verified. This is the main consideration for around 33% of consumers.
Sugars and ingredients Compare sugars per 100 g and read the ingredients and allergen information for the product you’ve chosen. If I do choose chocolate sprinkles, I want to compare the sugar content of different packs on a like-for-like basis. This is the top priority for around 23% of consumers.

Common mistakes

  • Assuming organic means savoury

    Chocolate sprinkles are still a sweet topping for bread. The Netherlands Nutrition Centre does not include them in its Wheel of Five guidelines and highlights their sugar and saturated fat content.

    Choose a different topping if a savoury breakfast is your priority. Only choose organic chocolate sprinkles when you’re consciously looking for a sweet topping.

  • Confusing another certification with organic

    A Rainforest Alliance label does not mean that chocolate sprinkles are organic. According to the Netherlands Enterprise Agency (RVO), the EU organic logo helps consumers recognise organic products.

    If you want to buy organic, check the logo and product information on the pack you’re buying.

  • Assuming an old product page reflects current availability

    Albert Heijn marks AH Biologisch Bio hagelslag puur as discontinued. Jumbo says Bio Nature Hagelslag Puur is no longer part of its online range.

    Check current availability before choosing a product. If you pick a replacement, check its organic certification again.

  • Going by the word ‘dark’ alone

    A name such as ‘dark’ doesn’t tell you how much sugar the chocolate sprinkles contain or which allergens may be relevant to you. Ekoplaza lists 68 g of sugars per 100 g for Your Organic Nature Pure chocolade hagelslag.

    Read the nutritional information per 100 g and check the ingredients and allergen information for the exact product you’re buying.

Brands and shops to consider

A brand or shop name alone tells you nothing about the organic status of a particular chocolate sprinkle product. Always check the packaging of the product you want to buy.

Albert Heijn

Its own range of chocolate sprinkles, including an organic dark variety listed on an Albert Heijn product page.

  • AH Biologisch Bio hagelslag puur is described as bearing the EU organic logo and an organic certification.
  • Albert Heijn marks this product as discontinued. Check the certification on any other AH product separately.

Jumbo

A supermarket with several chocolate sprinkle brands and a product page for Bio Nature Hagelslag Puur.

  • The product page offers a useful starting point if you’re looking for an organic dark variety.
  • Jumbo says Bio Nature Hagelslag Puur is no longer part of its online range.

De Ruijter

A chocolate sprinkle brand with dark and milk varieties in the range shown by Jumbo.

  • Jumbo lists both De Ruijter Hagelslag Puur and Melk.
  • The Rainforest Alliance label listed by ALDI for De Ruijter is not an organic certification.

Venz

A chocolate sprinkle brand with products in Jumbo’s chocolate sprinkles category.

  • Jumbo lists products including Venz Melk Chocolade Hagelslag.
  • If you specifically want to buy organic, check the certification on the Venz pack you’ve chosen.

Lidl

A supermarket that also sells other types of sprinkles.

  • For example, Lidl lists fruit sprinkles as a separate product.
  • Fruit sprinkles are not the same as organic chocolate sprinkles, so check the product category when you’re searching.

ALDI

A supermarket that sells Kiekeboe and De Ruijter chocolate sprinkles, among others.

  • ALDI lists dark Kiekeboe sprinkles and milk or dark sprinkles from De Ruijter.
  • The Rainforest Alliance labels listed do not confirm that these products are organic.

Ekoplaza en biologische merken

Ekoplaza describes dark chocolate sprinkles from Your Organic Nature and extra dark chocolate sprinkles from Chocoreale as being made with organic ingredients.

  • Ekoplaza’s product information lets you check the ingredients and nutritional details for each product.
  • Organic doesn’t mean low in sugar: Ekoplaza lists 68 g of sugars per 100 g for Your Organic Nature Pure chocolade hagelslag.

Chocolate sprinkles on Joybuy

Related products coming soon.

Frequently asked questions

Are organic chocolate sprinkles suitable for a savoury breakfast?

Not if by ‘savoury’ you mean that you want to avoid sweet toppings on bread. Chocolate sprinkles are still sweet, even when the ingredients are organic. Choose a different topping if a savoury breakfast is your priority.

How can I recognise organic chocolate sprinkles?

Look for the EU organic logo and organic product information on the packaging. Skal Biocontrole states that the EU organic logo is compulsory on prepacked organic consumer products in the EU; another sustainability certification does not replace it.

Are organic chocolate sprinkles automatically lower in sugar?

No. Organic certification says nothing about the amount of sugar. For example, Ekoplaza lists 68 g of sugars per 100 g for Your Organic Nature Pure chocolade hagelslag. Compare the nutritional information per 100 g on the specific packs you’re considering.

Can I still order the organic varieties from Albert Heijn and Jumbo?

Don’t assume that an old product page confirms availability. Albert Heijn marks AH Biologisch Bio hagelslag puur as discontinued, while Jumbo no longer lists Bio Nature Hagelslag Puur in its online range. Check what’s currently available before you choose.

What should I check about allergens in dark chocolate sprinkles?

Read the allergen information on the current packaging of the exact product you want to buy. Don’t assume what it contains based only on the words ‘dark’ or ‘organic’.