Who is this choice relevant to?

Shoppers who want to check organic certification

You don’t want to rely on a sustainability claim alone. The European Commission says the EU organic logo is intended for products certified as organic by an authorised authority or control body. Check the pack for the control code and country of origin, too.

Fans of rich, dark chocolate

You compare the stated cocoa content and nutritional values of dark varieties. Ekoplaza states that De Rit Extra Puur contains at least 50% cocoa solids and 50,0 g of sugars per 100 g. Check whether that composition suits your preferences.

Shoppers looking for milk chocolate

You’re specifically looking for milk chocolate sprinkles, so you check the ingredients of your chosen variety. According to Ekoplaza, Your Organic Nature Melk contains whole milk powder, so it isn’t suitable if you need to avoid milk.

What should you look for when choosing?

First, decide whether you’re looking for chocolate sprinkles for bread or a sweet topping to enjoy separately from your chips. If so, check the organic certification details, then compare the ingredients of the varieties that appeal to you.

What to look for What to check when buying Who it matters to
Organic certification Look for the EU organic logo, control code and country-of-origin details on the packaging. If I’m looking for organic chocolate sprinkles, I want to be able to check the certification details on the pack rather than rely on a general sustainability claim. This is the top priority for around 42% of consumers.
Flavour and nutritional values Compare cocoa solids, sugars, fats and saturated fat on the same basis: per 100 g. For my bread or dessert, I’m looking for a dark or milk variety whose flavour and ingredients suit my preferences. Around 33% of consumers give this consideration the highest priority.
Ingredients and allergens For the exact variety, read both the ingredients and any statements about possible allergens. If I need to avoid milk or soya, being able to check the chosen pack carefully matters more than it saying ‘dark’. This is the top priority for around 25% of consumers.

Common mistakes

  • Mistaking another certification mark for an organic one

    A Fairtrade or Rainforest Alliance mark alone doesn’t prove that chocolate sprinkles are certified organic. These are different types of certification.

    If you’re looking for an organic option, check the packaging for the EU organic logo and its accompanying details. The European Commission links use of this logo to organic certification by an authorised authority or control body.

  • Assuming dark or organic means low in sugars

    Values on the label vary by variety. Ekoplaza states that De Rit Extra Puur contains 50,0 g of sugars and 14,3 g of saturated fat per 100 g, compared with 68 g of sugars and 10,3 g of saturated fat per 100 g for Your Organic Nature Puur.

    Always compare sugars, fats and saturated fat per 100 g. A difference in one value doesn’t, on its own, tell you about the overall nutritional value.

  • Skipping the allergen information on dark chocolate sprinkles

    According to Ekoplaza’s product information, Your Organic Nature Puur may contain lactose, milk and soya. De Rit Extra Puur may contain lactose and milk; Your Organic Nature Melk contains whole milk powder.

    Read the ingredients and allergen information on the packaging of the exact variety you’re buying, especially if you need to avoid an ingredient.

  • Choosing chocolate sprinkles as part of a chips meal

    The chocolate sprinkles described here are intended as a bread topping or a sweet garnish. So choosing between dark and milk chocolate sprinkles doesn’t answer the question of what to eat with your chips.

    Make these choices separately: only look at organic chocolate sprinkles if you’re also looking for a bread topping or a sweet garnish.

Brands to consider

The differences below apply to the varieties named, not automatically to every product from each brand.

Your Organic Nature

225 g dark and milk chocolate sprinkles, with separate product information available from Ekoplaza.

  • For Puur, Ekoplaza lists organic cane sugar and cocoa mass as ingredients; Melk also contains whole milk powder.
  • Puur contains 68 g of sugars per 100 g and may contain lactose, milk and soya. Melk contains 68,2 g of sugars per 100 g and contains milk.

De Rit

Dark chocolate sprinkles, including the Extra Puur and Intens varieties described by Ekoplaza.

  • Extra Puur contains at least 50% cocoa solids and 50,0 g of sugars per 100 g; Intens contains at least 32% cocoa and 68,0 g of sugars per 100 g.
  • Both dark varieties described may contain lactose and milk. The values for Extra Puur don’t automatically apply to Intens.

Albert Heijn Biologisch

AH Biologisch Bio hagelslag puur, 200 g, is an example of organic product labelling, not a current buying option.

  • For this variety, Albert Heijn lists the EU organic logo, control code NL-BIO-01 and organic ingredients.
  • Albert Heijn marks this variety as ‘no longer in the range’ on its product page.

Related Joybuy products

Related products coming soon.

Frequently asked questions

How can I identify organic chocolate sprinkles on the packaging?

Look for the EU organic logo, the control code and the country-of-origin details for the agricultural ingredients. According to the European Commission, the EU organic logo may only be used for products certified as organic by an authorised authority or control body.

Are organic dark chocolate sprinkles automatically dairy-free?

No. Ekoplaza states that Your Organic Nature Puur may contain lactose and milk, and the same applies to De Rit Extra Puur. Check the current allergen information on the packaging of the exact variety.

Which of these varieties lists the least sugars?

Of the three product pages compared here, De Rit Extra Puur lists the lowest amount, at 50,0 g of sugars per 100 g. Ekoplaza lists 68 g per 100 g for Your Organic Nature Puur and 68,2 g per 100 g for Your Organic Nature Melk. This compares label values and isn’t an assessment of the product as a whole.

How should I store chocolate sprinkles after buying them?

Follow the storage instructions on the packaging of the product you buy. Albert Heijn advises storing AH Biologisch Bio hagelslag puur in a cool, dark and dry place; don’t automatically apply this guidance to another variety.